It’s a fact: digital skills are essential to succeeding in today's competitive business landscape --but keeping up with the changes is becoming more and more difficult. A recent CapGemini/LinkedIn survey revealed that while more than half of organizations surveyed acknowledge a widening digital skills gap, and while even more agree that this shortage is hampering digital transformation efforts, many still have no formal plan in place to improve. How can this be?
It’s that time of year again; when we clean out the old to plan and make room for the new. “Spring is the time of plans and projects.” –Leo Tolstoy This applies to a variety of things in your personal life like clearing out your closets, renovating an area of your home, or planting new seeds in your garden.
Sales and marketing are becoming synonymous and discussed in tandem more and more. People are finally catching on to the idea that these two seemingly divergent departments actually have a lot to offer one another (although we’ve been telling you this for a while)! To help support our argument even more, consider these statistics:
The impact and evolution of digital media has created a shift in the buyer’s sales journey. Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own. If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.
Have you ever considered the relationship between trying something new and achieving success and happiness? Whether you realize it or not, you likely spend the majority of your day doing the same things you’ve done hundreds or thousands of times before. On one hand, having a routine is great for providing structure, efficiency, and comfort, but on the other hand, falling into one day in and day out can make you feel like a bystander in your own life. When’s the last time you ventured outside of your normal routine?
Could have. Would have. Should have. These are likely the thoughts going through your head when reflecting on a lost sales opportunity. But is this thought process productive? Thinking about what you could have, should have and would have done if only…is enough to drive anyone crazy.
Information gathering is important to any sales process. Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track. But, what information are you collecting and why?
No one wants to be considered a “spammer.” The word is equivalent to an assassination of character in digital marketing. We’re all just trying our best to meet daily prospecting goals and close deals, etc., but is it really your “best” if the majority of these emails go unanswered? What if you’re approaching email with the wrong mindset? The average email open rate is 22.87%, which alone does not seem like a big number at all, however, the number of people who actually click through your emails is even lower, standing at a strikingly small 3.26%! I get a lot of salespeople emailing me every day. And most of the emails I get are absolutely horrible. No personalization. No clear message or call-to-action. No business value.