In this week's episode of The IMPACT Show, Bob and I discussed what's going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more.
This isn't your mother's IMPACT Show with Bob and Nick. No, this week it's The IMPACT Show with Stephanie and George B Thomas! In this week's episode of The IMPACT Show, George and I discussed what's going on in IMPACT Elite, working on the weekends, Google ad blocking, and much more.
To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway). I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift. As I packed up my desk at my old job, I got a little scared. Sure, it was exciting to think about working from home (I’d never have to wear pants again, right?) and to join this team of people I already loved, but what if working there was dramatically different than meeting up with the team at conferences and chatting on Facebook?
Wait, where is Nick Sal? In this week's episode of The IMPACT Show, Bob and I discussed the key question marketers face when it comes to AR, how your approach to buyer personas is outdated, where in the world Nick Sal might be and more.