Inbound Marketing Blog

Stephanie Casstevens

Stephanie is the Director of Audience Engagement & Community at IMPACT and absolutely loves connecting with people and building relationships. She has been using HubSpot for 6 years across a variety of industries on the client and agency side. She is also a co-leader of the Chicago HubSpot User Group. Stephanie is a Carthage College graduate with a B.A. in Public Relations and German. She also owns a highly coveted HubSpot bicycle! You can catch Stephanie co-hosting IMPACT's weekly Facebook live show or engaging with our community in Elite. Outside of IMPACT, Stephanie loves photographing weddings, trying new restaurants and taking her dog, Penny, to the park.

The IMPACT Show Podcasts & Shows

"Creepy Personalization, Corporate-Speakitis and Hacked SMB Websites" The IMPACT Show Ep. 40 [Show Notes]

By: Stephanie Casstevens February 23rd, 2018

Blog Feature

In this week's episode of The IMPACT Show, Bob and I discussed what's going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more. 

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The IMPACT Show Podcasts & Shows

"Custom Video Studios, Working on the Weekend, Google Ad Blocking and More" The IMPACT Show Ep. 39 [Show Notes]

By: Stephanie Casstevens February 16th, 2018

Blog Feature

This isn't your mother's IMPACT Show with Bob and Nick. No, this week it's The IMPACT Show with Stephanie and George B Thomas! In this week's episode of The IMPACT Show, George and I discussed what's going on in IMPACT Elite, working on the weekends, Google ad blocking, and much more. 

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IMPACT Stories

Taking the Leap: Why I Took a Career Risk (And You Should Too)

By: Stephanie Casstevens February 15th, 2018

Blog Feature

To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway). I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift. As I packed up my desk at my old job, I got a little scared. Sure, it was exciting to think about working from home (I’d never have to wear pants again, right?) and to join this team of people I already loved, but what if working there was dramatically different than meeting up with the team at conferences and chatting on Facebook?

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The IMPACT Show Podcasts & Shows

"Marketing AR, Outdated Personas, and Welcome Stephanie" The IMPACT Show Ep. 38 [Show Notes]

By: Stephanie Casstevens February 9th, 2018

Blog Feature

Wait, where is Nick Sal?  In this week's episode of The IMPACT Show, Bob and I discussed the key question marketers face when it comes to AR, how your approach to buyer personas is outdated, where in the world Nick Sal might be and more.

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