I know, I know. Everyone tells you to blog for SEO. Blog to bring traffic to your website. I’m not going to tell you those things (while they are true and very important). I want you to blog for a totally different reason. I want you to blog because it will make you better at simply being you.
Begin rant. There is literally no problem or obstacle in life that can’t be overcome with the following series of steps. Nearly every business I’ve come across has talked about their own version of this, in their own buzzwords, and then slap their name on it, calling it the “________ Way.” Not that there is anything wrong with this. I love seeing the process a business lives by and I love knowing that it is a real-world pragmatic process, but my argument is everyone acts like they’ve invented it or discovered some incredible thing that nobody else knows about. Sorry, bud. You didn't.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.
Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows.
Building a marketing strategy doesn’t happen overnight. You have start somewhere. So what is the first step you should take in creating your marketing strategy? Where should you start? The answer: brand positioning.
When I say, "I'm an email marketer," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it's the latter, you know just how tricky and competitive the world of email marketing can be. Just look at what we're up against: Together, you, me and all of the other email marketers of the world send out 196 million emails every day. And of those 196 million, only about 20 percent actually get opened. Yikes. With odds like that, how do marketers know if an email campaign is successful? While an email's open rate is a great metric of success, it doesn't tell you the whole story. Here are the email marketing metrics should you rely upon to get an honest picture of how well your email marketing campaigns are (or aren't) doing.
Okay, I have a rant - a complaint, a sore spot - and I just have to get it off my chest.
I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short- and long-term, they just look very different from each other.