The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Begin rant. There is literally no problem or obstacle in life that can’t be overcome with the following series of steps. Nearly every business I’ve come across has talked about their own version of this, in their own buzzwords, and then slap their name on it, calling it the “________ Way.” Not that there is anything wrong with this. I love seeing the process a business lives by and I love knowing that it is a real-world pragmatic process, but my argument is everyone acts like they’ve invented it or discovered some incredible thing that nobody else knows about. Sorry, bud. You didn't.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.
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Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows.
Building a marketing strategy doesn’t happen overnight. You have start somewhere. So what is the first step you should take in creating your marketing strategy? Where should you start? The answer: brand positioning.
Okay, I have a rant - a complaint, a sore spot - and I just have to get it off my chest.
I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short- and long-term, they just look very different from each other.
"Should I delete HubSpot contacts?" We hear this question all the time.
Individual page conversion rate optimization is all about improving the percentage of users who meet a specific goal on a specific page of your website. One of the hardest parts of conversion rate optimization (CRO) is deciding what to change and test on a page. There are literally a million different choices and possibilities for what you could choose to adjust. And there is no point in randomly changing things just to change them.
Wait! Before you go..
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