Have you ever gone on a trip and forgotten your running shoes?
I love cooking, and, being the savvy digital age marketer I am, I shy away from recipe books and lean toward finding great recipes online. So, when I’m tired of the same old tried-and-true meals I tend to cook, I’ll venture out into the great wide web in search of fancy new recipes to broaden my horizons.
So, I trust you already know what a great idea it is to plan in 90-day cycles as a marketer or business, so I won’t spend a bunch of time trying to convince you. What I will do instead, is spend a bunch of time convincing you to do it right! It is really easy to start planning in 90-day cycles, but what is a bit less clear is what should go into that planning every quarter.
In the marketing world, we are highly focused on bringing in new business. One thing we often forget, however, is that marketing spans not only people who don’t know about your brand but those who are prospects and even current customers. By definition, marketing should encompass all interactions an individual has with your brand, which includes those before and after the sale.
So, you want that perfect hire? You are looking for an employee who is dedicated, a self-starter comes up with great ideas, meets deadlines, and still jives with your company culture. Everyone has told you that you’re looking for a unicorn, right?
The world is full of rules and expectations of what is “normal.” However, as I’ve grown and aged, I’ve learned that throwing some of those rules out the window or challenging those expectations can help you find the best things in life. These broken rules can range from small and simple to huge and complicated.
What a wonderful time to be a consumer! As the popularity and proliferation of SaaS products continues, so does the number of free trial offers. It seems you can’t go to a website these days without being able to test out a product for free, and as a buyer, it’s great! The ability to try before you buy is the best way to make an informed purchase, but it also opens up a can of worms for SaaS companies that need to figure out the perfect balance between try, buy, and streamlining the movement from one stage to the other.
I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us. At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants. (Think the recent news surrounding Facebook and Cambridge Analytica and Google.) I guess I sometimes forget that I perhaps have a different perspective on this than the average person.