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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Stacy Willis

Blog Feature

Strategy

The 4-Step Process to Solving Any Problem in Life [Or Marketing]

By: Stacy Willis
September 22nd, 2017

Begin rant. There is literally no problem or obstacle in life that can’t be overcome with the following series of steps. Nearly every business I’ve come across has talked about their own version of this, in their own buzzwords, and then slap their name on it, calling it the “________ Way.” Not that there is anything wrong with this. I love seeing the process a business lives by and I love knowing that it is a real-world pragmatic process, but my argument is everyone acts like they’ve invented it or discovered some incredible thing that nobody else knows about. Sorry, bud. You didn't.

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Blog Feature

Strategy | Getting Found

What Google's Hawk Update Means for You and Your Local SEO

By: Stacy Willis
September 13th, 2017

A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.

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Blog Feature

HubSpot

3 Awesome Things You Aren’t Doing with HubSpot Workflows

By: Stacy Willis
August 16th, 2017

Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows.

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Blog Feature

Strategy

Brand Strategy: Which of These 4 Popular Styles is Right for You?

By: Stacy Willis
July 13th, 2017

Building a marketing strategy doesn’t happen overnight. You have start somewhere. So what is the first step you should take in creating your marketing strategy? Where should you start? The answer: brand positioning.

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Blog Feature

Strategy

Human Enjoyment Optimization Is Great, but Marketers Are Liars

By: Stacy Willis
November 16th, 2016

Okay, I have a rant - a complaint, a sore spot - and I just have to get it off my chest.

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Blog Feature

Strategy

How Soon Should You Expect to See Inbound Marketing Results?

By: Stacy Willis
September 13th, 2016

I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short- and long-term, they just look very different from each other.

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Blog Feature

Strategy

"Should I Delete HubSpot Contacts?"

By: Stacy Willis
July 12th, 2016

"Should I delete HubSpot contacts?" We hear this question all the time.

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Blog Feature

Lead Generation

Conversion Rate Optimization: How to Decide What to Test

By: Stacy Willis
June 6th, 2016

Individual page conversion rate optimization is all about improving the percentage of users who meet a specific goal on a specific page of your website. One of the hardest parts of conversion rate optimization (CRO) is deciding what to change and test on a page. There are literally a million different choices and possibilities for what you could choose to adjust. And there is no point in randomly changing things just to change them.

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