I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us. At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants. (Think the recent news surrounding Facebook and Cambridge Analytica and Google.) I guess I sometimes forget that I perhaps have a different perspective on this than the average person.
In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or. standard, or “gif” or. “jif.” In fact, I bet you have no problem choosing a side in any of those battles (and are likely heatedly preparing your argument as we speak). Unfortunately, most strategic decisions are less “black-and-white” and more “shades of grey.” -- just like choosing freemium vs free trial, but more on that in a second.
Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it. Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth. That’s part of the reason why at IMPACT, we offer an interview-based blogging service to clients.
I know, I know. Everyone tells you to blog for SEO. Blog to bring traffic to your website. I’m not going to tell you those things (while they are true and very important). I want you to blog for a totally different reason. I want you to blog because it will make you better at simply being you.
Begin rant. There is literally no problem or obstacle in life that can’t be overcome with the following series of steps. Nearly every business I’ve come across has talked about their own version of this, in their own buzzwords, and then slap their name on it, calling it the “________ Way.” Not that there is anything wrong with this. I love seeing the process a business lives by and I love knowing that it is a real-world pragmatic process, but my argument is everyone acts like they’ve invented it or discovered some incredible thing that nobody else knows about. Sorry, bud. You didn't.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.
Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows.
Building a brand marketing strategy doesn’t happen overnight. You have start somewhere. So what is the first step you should take in creating your marketing strategy? Where should you start? The answer: brand positioning.