IMPACT just wrapped up an amazing two-day event here in Hartford, Connecticut, you may have heard of: IMPACT Live 2018. It was a pretty big deal. Like my teammates, this was my second IMPACT Live, but my first as a team member and what an amazing event and grand production it was. On the surface, it looked like a seamless effort, however, leading up to this awesome event, I know we were all feeling a bit anxious, frazzled, as well as overwhelmed.
In this new digital era where consumers are more web-based, you want to make sure that your brand and your website are easily visible online.
Have you ever felt uncomfortable getting on the phone and talking with someone? How about setting the tone as the first point of contact for the sales process, and running connect calls with potential leads? When first joining the IMPACT Sales team, the connect call was always a huge hurdle I felt I would never be able to get over. I was comfortable speaking with people in person, but it did not resonate over the telephone. I stumbled through conversations, had noisy backgrounds, started calls completely unprepared and, needless to say, the calls were ineffective and my confidence level just kept plummeting. I needed to find a repeatable call structure that I could use to truly qualify prospects and set our team up for good conversations.
When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none of the normal, vanilla, boring marketing ideas they are presenting. She wants the exotic, the exciting, the bold, the most shocking marketing strategy put in place to represent who she is. I thought to myself how exciting it looked in that room full of creative people. I wanted to someday experience that. Marketing was not my first love in the end, but as I got older and tested the waters in my career, it eventually led me to the marketing world.