Inbound Marketing Blog

Shandia Drummond

Shandi has come to IMPACT after 10 years of working in the Insurance Industry. With a Business Administrative background she has added value to her role as IMPACT's Business Development Representative. She is a proud mother of three boys and models part time.

Sales Lead Nurturing

After 50+ Sales Connect Calls, Here are 10 Things I Learned About Being Effective.

By: Shandia Drummond May 22nd, 2018

Blog Feature

Have you ever felt uncomfortable getting on the phone and talking with someone? How about setting the tone as the first point of contact for the sales process, and running connect calls with potential leads? When first joining the IMPACT Sales team, the connect call was always a huge hurdle I felt I would never be able to get over. I was comfortable speaking with people in person, but it did not resonate over the telephone. I stumbled through conversations, had noisy backgrounds, started calls completely unprepared and, needless to say, the calls were ineffective and  my confidence level just kept plummeting. I needed to find a repeatable call structure that I could use to truly qualify prospects and set our team up for good conversations.  

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Inbound Marketing IMPACT Stories

3 Misconceptions I Had About The Marketing World Before I Joined It

By: Shandia Drummond November 7th, 2017

Blog Feature

When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none of the normal, vanilla, boring marketing ideas they are presenting. She wants the exotic, the exciting, the bold, the most shocking marketing strategy put in place to represent who she is. I thought to myself how exciting it looked in that room full of creative people. I wanted to someday experience that. Marketing was not my first love in the end, but as I got older and tested the waters in my career, it eventually led me to the marketing world.

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