Inbound Marketing Blog

Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

Infographics Word-of-Mouth Marketing

7 Must-Have Word-of-Mouth Marketing Strategies [Infographic]

By: Ramona Sukhraj April 7th, 2018

Blog Feature

SO -- Have you heard about that awesome new lead gen tactic? Ok, I’ve got nothing right now, but I bet I got your attention. Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

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Can an Infographic Resume Help You Stand out in the Talent Pool? [Infographic]

By: Ramona Sukhraj March 24th, 2018

Blog Feature

A few years ago, Mashable wrote an article about the rise of the Yuccie, “The young urban creative” -- and a little bit of my sparkle faded. When I saw this, I had the sad realization that perhaps I’m not as much of a unicorn as I think I am. Like me, as a digital marketer, you’re likely more aware than others of the wealth of creative careers popping up these days. From writers and designers to developers and strategists of all kinds, creativity is a hot commodity, but also one many claim to have.

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Marketing Strategy

Re-Engage Your Dormant Subscriber List Before It’s Too Late! [Infographic]

By: Ramona Sukhraj March 18th, 2018

Blog Feature

No matter who you ask, an email subscriber list is one of the most valuable marketing assets you can have.  Unlike Facebook, Twitter, or any other social media, an email list is earned contact with your audience that is completely under your control. When someone subscribes, they’ve chosen to hear from you; they gave you their email address knowing that they would. Unfortunately, according to HubSpot, even earned subscriber lists tend to expire at a rate of about 25% a year.

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Content Marketing Just for Fun Infographics

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]

By: Ramona Sukhraj March 17th, 2018

Blog Feature

Are you feeling lucky? Every St. Patrick’s Day, millions of people do -- especially in the United States. With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses. From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

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Lead Generation Infographics Customer Service

How Much is Bad Customer Service Costing You? [Infographic]

By: Ramona Sukhraj March 11th, 2018

Blog Feature

Even in a digital world, customer service is a business make or break -- probably even more so.

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Infographics Hiring

10 Skills Every Hot-ticket Modern Marketer Must Have [Infographic]

By: Ramona Sukhraj March 10th, 2018

Blog Feature

So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked. It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years. Well, aside from all the smoking, suits, affairs -- ok, maybe a lot has changed.

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Content Marketing Infographics Content Distribution

10 Ways to Repurpose Your Content The Right Way [Infographic]

By: Ramona Sukhraj March 4th, 2018

Blog Feature

We’ve all heard it time and time again: Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content. But let’s be real; like so many things in life, that’s usually easier said than done.

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Content Marketing IMPACT Stories Culture

How I Got My Entire Team to Create Content -- Without a Fight! [+Video]

By: Ramona Sukhraj February 26th, 2018

Blog Feature

At first, I threw out every excuse in the book: The team doesn’t have time. Not everyone is a writer. They straight up hate writing. I knew convincing my colleagues to create content would be like pulling teeth, but back in 2015, when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done -- and keep my head above water. Today, almost three years later, our website traffic is 10x what it was, subscriber numbers are up 130%, and I love having so many voices on our blog. But how did I do it?

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