Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

Blog Feature

The IMPACT Show

"Getting People to Know You Exist:" The IMPACT Show Ep.12 [Show Notes]

By: Ramona Sukhraj
July 28th, 2017

Before you can earn a fan, let alone a sale, people need to know you exist.  If you're not seeing success building awareness, this week on The IMPACT Show Bob and Nick shared their 7 tips for breaking through and getting people to know you exist. They also talked about IMPACT Live (and 5 other can't-miss conferences and events), what marketers can learn from sketch comedy show, SNL, and HubSpot's acquisition of Kemvi.  Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

Lead Generation

40 Exceptional Landing Page Examples Designed for Lead Generation

By: Ramona Sukhraj
July 26th, 2017

It's easy to get caught up in the ho-hum of creating a landing page. You get a new offer, grab your template, clone the form, start filling in the information. Where's the spark? Where's the little extra something to make your reader want to convert? The landing page examples below come from a wide range of industries and feature unique designs that are guaranteed to get your creative juices flowing and inspire lead generation genius. 

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Blog Feature

The IMPACT Show

"Turning Customers into More Customers:" The IMPACT Show Ep.11 [Show Notes]

By: Ramona Sukhraj
July 21st, 2017

Did you know, your current customers are the quickest way for you capture new customers? This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our tips for turning your customers into even more, and also talk INBOUND17, agile marketing, and how you can get a free IMPACT Show t-shirt!

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Blog Feature

Strategy

Fortune Names IMPACT One of the Best SMBs to Work For. Here’s the Story.

By: Ramona Sukhraj
July 20th, 2017

About three years ago, IMPACT was at a crossroads. Morale was low, clients were leaving us, and even more disheartening, so were team members in droves. At one point, we lost someone about every two weeks. Looking at the grim horizon, we never would’ve imagined that, today, we would be named one of Fortune’s Top 25 SMB Workplaces in the New York area.

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Blog Feature

Getting Found

27 Social Media Campaign Ideas From Big Brands You Want to Be

By: Ramona Sukhraj
July 19th, 2017

It's wedding season and along with cake and a caterer, one of the essential items any modern couple must secure is a hashtag.  Today, unique hashtags allow event guests to collaborate and easily share their favorite memories across social media. It's like a living, breathing wedding album that you can access anytime, anywhere with an internet connection.  As a marketer, I can't help but see these and think, "What an effective social media campaign" -- Why do brands big and small struggle to do the same?

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Blog Feature

The IMPACT Show

"The Content Marketing Playbook for Success:" The IMPACT Show Ep.10 [Show Notes]

By: Ramona Sukhraj
July 14th, 2017

Content marketing is not for the faint of heart! This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our Content Marketing Playbook for Success and also talk Net Neutrality, LinkedIn videos, and how you can get a free IMPACT Show t-shirt!

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Blog Feature

HubSpot

A Quick History of Marketing Automation (& Why You Need it) [Infographic]

By: Ramona Sukhraj
July 8th, 2017

In the last five years, marketing automation has grown into a $1.65 billion industry with over 142,000 businesses (including American Express, Intel, LinkedIn) relying on it to run and monitor many of their marketing efforts. From Unica (now known as IBM Omni-channel Marketing) in 1992 to the newest players like HubSpot, WhatsNexx, and Loopfuse, the marketing automation software market is more vast and comprehensive than ever, and the average monthly cost of using them has also dropped as well.

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Blog Feature

The IMPACT Show

"Influencer Marketing:" The IMPACT Show Ep.9 [Show Notes]

By: Ramona Sukhraj
July 7th, 2017

What do the movers and shakers in your industry have to say about your brand? This week, Bob and Nick took to Facebook Live to discuss influencer marketing and the role it can play in the growth of your organization, as well as exciting updates regarding what's happening at IMPACT, "creepy" Facebook ads, Google's fines in the EU, and and what you should know about  IMPACT Live 2017. 

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