Inbound Marketing Blog

Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

IMPACT Stories The IMPACT Show Podcasts & Shows

"The Big 5, Technical SEO, Inbound & Sales, And More:" The IMPACT Show Ep. 28 [Show Notes]

By: Ramona Sukhraj November 17th, 2017

Blog Feature

In this week's episode of The IMPACT Show, Bob, Nick, and special guest, Marcus Sheridan talked about technical SEO, how to introduce Inbound to sales teams, the big 5, ending client agreements, and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Case Studies Branding

Why 55+ Major Brands Are Staying Home This Thanksgiving

By: Ramona Sukhraj November 15th, 2017

Blog Feature

It’s go-time, people. Aside from food, family, and football, businesses and consumers alike are preparing for one thing as Thanksgiving approaches -- sales. Black Friday, the day after Thanksgiving, is widely accepted as the “busiest shopping day of the year.” It marks the official start of the holiday shopping season and helps thousands of retailers across the country get back “in the red” with profits. However, with the advent of Small Business Saturday, Cyber Monday, and “doorbuster deals,” more and more retailers are expanding their sales beyond just Black Friday -- and not all consumers are happy about it.

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Mobile Marketing Marketing Statistics

38 Mobile Marketing Statistics to Help You Plan for 2018

By: Ramona Sukhraj November 13th, 2017

Blog Feature

Are you reading this on a mobile device? Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a staple. 

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IMPACT Stories The IMPACT Show Podcasts & Shows

"Marketing Industry News, Experiments, and More:" The IMPACT Show Ep. 27 [Show Notes]

By: Ramona Sukhraj November 10th, 2017

Blog Feature

What experments are you testing on your website?   In this week's episode of The IMPACT Show, Bob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Infographics Strategy

How Offline & Online Marketing Can Work Together -- And Thrive [Infographic]

By: Ramona Sukhraj November 4th, 2017

Blog Feature

As an inbound marketing agency, we’ve heard it (and said it) 1000 times: Outbound marketing (meaning print ads, billboards, commercials, etc.) is ineffective. It’s expensive, immeasurable, and it just doesn’t align with the way people shop and consume information today -- but on occasion, perhaps that’s all a bit harsh.

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IMPACT Stories The IMPACT Show Podcasts & Shows

"Growth Driven Design & IMPACT’s Website Update:" The IMPACT Show Ep. 26 [Show Notes]

By: Ramona Sukhraj November 3rd, 2017

Blog Feature

In this week's episode of The IMPACT Show, Bob and Nick talked about copyrights and sharing, whether or not Facebook CTRs are dipping, is quality or quantity of content more important, how to make growth driven design more effective, and IMPACT's new website. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Infographics Leadership

Are You a Good Boss? Let this [Flowchart] Make the Call.

By: Ramona Sukhraj October 28th, 2017

Blog Feature

Walk like a boss. Talk like a boss. Inspire like a Girlboss. Both inside and outside the business world, society seems enamored with the idea of being a “boss” and all that comes with it. Perhaps it’s the perception of ownership, accomplishment, or autonomy; of corner offices and big paychecks. Being a boss, however, isn’t always as glamorous or carefree as it looks from a distance (or on Mad Men, for that matter).

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The IMPACT Show Podcasts & Shows Most Popular Articles

"Marketing as a Profit Center, Hiring Marketers, and Marketing Books to Read:" The IMPACT Show Ep. 25 [Show Notes]

By: Ramona Sukhraj October 27th, 2017

Blog Feature

 You asked and we listened. In this week's episode of The IMPACT Show, Bob and Nick had a lot to talk about. They covered whether or not Google AMP is the right choice, how to turn your marketing into a profit center, how you can hire a marketer, as well as the 10 marketing books you should read. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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