Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

Blog Feature

The IMPACT Show

"INBOUND & All the Major Industry News This Week:" The IMPACT Show Ep.19 [Show Notes]

By: Ramona Sukhraj
September 15th, 2017

As a marketer, staying on top of industry trends is important.  So in this week's episode of The IMPACT Show, Bob and Nick decided to use the show to talk some huge developments. They discussed INBOUND's newest keynote speaker, HubSpot Academy's newest certification, as well as what's happening in the world of social media. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

The IMPACT Show

"Marketing Team Roles & Structure:" The IMPACT Show Ep.18 [Show Notes]

By: Ramona Sukhraj
September 8th, 2017

Hiring the right person can be a long, trying process. Whether you're searching for your first marketing hire or building out a team of 9 or 10 people, you'll want to find the right person who is passionate about your industry and shares your company's values.  In this week's episode of The IMPACT Show, Bob and our guest, Chris, discussed this, as well as Google and whether it ranks larger sites better,  and a new software we're loving Automagical. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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The IMPACT Show

"5 Reasons Your Inbound Marketing is Failing:" The IMPACT Show Ep.17 [Show Notes]

By: Ramona Sukhraj
September 1st, 2017

Inbound marketing takes time, yes, but you could also be struggling to see success due to some common struggles. In this week's episode of The IMPACT Show, Bob and Nick discussed 5 reasons your inbound marketing is failing, as well as the latest in augmented reality and how you could be misguided in your implementation of video. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

Strategy

7 Life-Saving Tools to Generate More Blog Titles Right Now

By: Ramona Sukhraj
August 25th, 2017

A lot of people say writer's block doesn't exist, but come on -- there isn't really another way to describe the feeling.  You know what I'm talking about; that feeling that you've run out of ideas or don't know how to express your idea in a new way.  Every content writer eventually reaches this point in their careers (maybe even regularly) and frankly, it sucks. 

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Blog Feature

The IMPACT Show

"Creating an Online Community Using Social Groups:" The IMPACT Show Ep.16 [Show Notes]

By: Ramona Sukhraj
August 25th, 2017

Providing a great user experience is key. One way you can do that as an organization is by building social communities for your customers and fans. In this week's episode of The IMPACT Show, Bob and Nick discussed this, as well as mobile vs. desktop usage, and Google reinforcing the importance of SSL. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

Design | Strategy

11 Crucial Elements Every Homepage Should Have

By: Ramona Sukhraj
August 22nd, 2017

People put their best foot forward during job interviews.  They get fresh haircuts, don their best suits, make sure they don't have spinach stuck in their teeth -- long story short, they try to make the best first impression possible.  Everytime a new person lands on your website homepage, your business goes through a "job interview" of sorts.

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Blog Feature

Design | Strategy

10 Examples of Company Profile Pages Every Brand Can Learn From [+Free Template]

By: Ramona Sukhraj
August 21st, 2017

Everyone's got some sort of profile these days. On Facebook, LinkedIn, Instagram... With these templated formats, it's easy to create a presence and grab someone's attention around the web, but when it comes to a professional company profile on your own website, it can be a bit tougher. 

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Blog Feature

The IMPACT Show

"Events & Their Impact on Growing a Business:" The IMPACT Show Ep.15 [Show Notes]

By: Ramona Sukhraj
August 18th, 2017

No matter how advanced video chats get, in-person interaction cannot be matched.  That's why live events are on top of the content marketing mountain.  In this week's episode of The IMPACT Show, Bob and Nick discussed the latest INBOUND 2017 announcements, Facebook's release of Watch and four publishers who have jumped on board, and our big topic of the week, events and how they can have an impact on growing your business (including of course, some valuable lessons from #IMLive17.) Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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