A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact." It's exciting. Yet, despite this excitement, it's easy and quite common to get caught up in the ho-hum of creating one. You have a new offer, grab your go-to template, clone the same form you use every time... Where's the sense of adventure? Where's the creative exploration that makes your reader actually want to convert? The landing page examples below come from a wide range of industries and feature unique designs guaranteed to get your creative juices flowing and inspire lead generation genius.
We all know the story of Jack and the Beanstalk. In this classic fairy tale, poor little Jack’s mother gets majorly miffed when her son comes home with a hand full of “magic beans” instead of the money she hoped for after sending him out to sell their only cow. In her eyes, Jack was taken advantage of and manipulated into an unfair exchange and chances are, she wouldn’t be alone in these feelings. (I mean, let’s face it, those beans must’ve had one heck of salesman.) Like in the story, salesmen and marketers often get a misleading rap of being manipulative or tricking people into buying things they usually wouldn’t (or shouldn’t.)
I’m going to be honest. For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank. Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.
You know what I used to hate growing up? Summer Reading. Picking up a book just for fun was and is great, but like most good things, once we were forced to do it, it lost all its charm. I have to admit though, despite the annoyance and intrusion on our summer relaxation, our teachers had good reason to assign what they did. We learned a lot (maybe with a little help from Sparknotes) and sometimes they were even genuinely fun to read. So, listen up, class...
Tech algorithms are a lot like The Wizard of Oz. They’re great and powerful, and both feared and admired, but very few actually know what goes on behind their curtain. via GIPHY This week, that all changed for one major social media player, when Instagram revealed the three biggest factors it takes into account when displaying posts in your newsfeed.
The sun is shining and the air is warm. Here in New England, when spring (and soon to be summer) fever hits, it hits hard, and I know I’m not alone saying sometimes it’s hard to focus during the work day. Spring fever or not, however, everyone has moments when their mind wanders.
Earlier this month, a group of corgis in outfits fit for a queen strutted down a mini red carpet in New York’s Herald Square. I don’t tell you this because it’s an adorable visual (which it absolutely is), but because it’s just one of many royal wedding-themed campaigns making headlines since news of the impending nuptials of Prince Harry and American actress, Meghan Markle, broke. If I learned anything on my brief trip to London, a few weeks after the wedding of Prince William and Kate in 2011, it’s that nothing is off-limits when it comes to royal wedding memorabilia, merchandise, or marketing. (I came home with a handbell with their faces on it, if that tells you anything.)
I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.