The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Happy Sunday, everybody! This week, Atlassian bought project management tool, Trello, Donald Trump was officially inaugurated as the 45th President of the United States, and Sony announced it would be bringing support for 360-degree YouTube video to PlayStation VR. Here at IMPACT, we taught you how to build a social media following in 2017, build and KEEP sales momentum, shared 5 qualities you need to look for in new marketing team members, and more.
You know what's a life saver? The crock pot. For not-so-culinary-inclined millennials or busy parents, slow cookers have offered a form of salvation from starvation. Rather than slaving over a stove or oven for hours (or turning to Ronald McDonald) for dinner, a crock pot lets you just set it and forget it. Unfortunately, for us marketers, maintaining a digital marketing strategy and the website that goes along with it, isn't quite as mindless.
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Inbound marketing is like an office space, employees, or even a loan. It's an investment in your business’ future. Adopting it into your organization has its price tag, no doubt, but like any smart investment, it ends up paying for itself in not only ROI, but competitive advantage as well. From website redesign and landing pages to social media and blogging, inbound marketing is a powerful, full-service approach to helping companies achieve their business goals. But I know, I know; that doesn't answer the question at all. What does inbound marketing cost?
Happy Sunday, everybody! This week, the iPhone celebrated its 10th birthday, U.S. President, Barack Obama delivered his farewell address, and modern musical, La La Land took home 7 Golden Globes, more than any movie in the award shows 74 year history. Here at IMPACT, we taught you how to get more out of your video marketing by optimizing for the Facebook video tab, offered advice on how to handle negative advice, and talked frankly about the problems with inbound marketing.
I’m a tough critic. From books and blog articles to food, films, and even my own work, I can be pretty hard to please -- but I’m sure many of you would say the same. It’s quite common for people to be their own worst critics, which makes getting objective, outside perspectives on your works-in-progress all the more important.
Triskaidekaphobia. That’s the fear of the number 13 and it’s part of the reason why today is one of the most superstitious days of the year. Superstitions are a funny thing. Though often inexplicable, many people live their lives and businesses by these little beliefs, and like languages and cuisine, they can vary greatly from culture to culture.
Marketers are constantly trying to better understand human behavior to deliver more persuasive marketing messages, but human behavior, in theory, is very different from it in reality. Consumers don’t shop the way they used to, so the marketing practices that were effective in the past have less power today. To put it differently: “Cats don’t bark—and consumers today don’t ‘salivate on command’ like they seemed to a couple of decades ago. Consumers today behave more like cats than Pavlov’s pooch. Times have changed—and so must we.”
Happy Sunday, friends! Thousands took to Las Vegas for CES 2017, Hollywood prepared for the 74th Annual Golden Globe Awards, and publishing powerhouse, Medium eliminated 50 jobs as it vowed to re-focus on its original goal. Here at IMPACT, we began the new year by introducing you to 30 CRO experts you need to follow on Twitter, exploring how marketing has changed in the last 10 years, and much more.
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