The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
With Valentine's Day just a few suns away, love is in the air, people. In an age of "swipe-left" rejection and "Single's Awareness Day," the sentimental holiday is still big business for marketers in both B2B and B2C businesses. In fact, in 2016, consumer spending on Valentine’s Day hit an all-time high of $19.7 billion and that’s with only a little more than half of Americans celebrating. This month is a popular time for special sales, campaigns, and content, but even if it doesn’t seem fit for your strategy and goals, it could be the perfect time to simply show your existing customers and leads a little love.
If you didn’t catch the Super Bowl on Sunday, you missed quite a show. And this is coming from a non-sports fan. In the first overtime game the Super Bowl has ever seen, the New England Patriots came back from an over 20-point trail to defeat the Atlanta Falcons 34-28. While Patriot fans and teammates are celebrating their historic win and the Falcons are debriefing where they might have gone wrong, we marketers are doing the same with the game’s big commercials (a.k.a. the original video marketing).
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Happy February everyone (and happy Super Bowl Sunday to our American football fans)! This week, Starbucks announced it would be hiring 10,000 refugees worldwide, Facebook turned 13 and celebrated its first "Friends Day," and superstar, Beyonce took the crown for most liked Instagram of all-time with the announcement of her twin pregnancy. Here at IMPACT, we explored the 10x marketer, shared tips for republishing content on Medium and LinkedIn, and taught you how to critique your own website.
Believe it or not our highest social conversion rate wasn’t always coming from big shots, Facebook or Twitter. For a long time, it was coming from SlideShare. Bought by LinkedIn in 2012, SlideShare has carved a unique niche among professionals as the “slick deck” social platform, but despite this monopoly, it tends to get overlooked by marketers. Frequently outshined by its flashier visual cousins of YouTube, Instagram, Snapchat, and even Pinterest, SlideShare boasts a network of over 70 million professionals and over 18 million uploads. For B2B marketers, this a large, untapped audience that shouldn’t be ignored.
Another week, another Sunday! Hello, everyone! This week, Facebook announced yet another algorithm change (putting emphasis on video completion), Google cracked down over 200 fake news websites, and George Orwell's 1984 sold out on Amazon. Here at IMPACT, we showed you the 12 marketing conferences in 2017 that you cannot miss, shared a few lessons we've learned from using Scrum, taught you how to organize your blog into categories that your audience actually wants to see, and more!
I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
I love to travel. Sometimes I wish I could just book a ticket and “go” whenever the mood strikes me, but unfortunately, like most professionals today, that just isn’t realistic. No matter how strong the wanderlust, travel usually takes a bit of advanced planning -- especially when it comes to traveling for business. Like last year, every month in 2017 is full of exciting marketing events and conferences that you can attend to not only expand your professional network, but also learn the latest lead generating and traffic boosting tactics, try out some new tools, or even simply, get inspired.
Content is still king in 2017 and that means blogging should be a top priority for B2B marketers. As you plan your content for the rest of the quarter (or next quarter), it's beneficial to take a look at recent data to get a better picture of the current state of B2B blogging. You'll notice some trends are changing, but there are several things that remain the same. For example:
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