The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.
Everyone loves free samples. Ice cream. Chocolate. Wine. Cheese. Whatever it is your company is giving away, chances are people will flock to wherever you are to eat it all up (literally AND figuratively.) It’s easy to get someone to want your sample (or in the case of SaaS companies, your freemium plan or free trial) when there’s no risk or loss, but getting someone to commit with a monthly price tag is a whole new ball game.
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Are you feeling lucky? Every St. Patrick’s Day, millions of people do -- especially in the United States. With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses. From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.
Nothing sells your SaaS (or any product for that matter) like letting people try it for free. But that doesn't mean you can just swing open the doors and let people run in. Offering a free trial of your SaaS requires planning and some important strategic choices before finding its way to your prospects.
People are mysterious creatures. Trying to figure out why we do or don’t do things is like trying to find a needle in a haystack (but that certainly won’t stop us marketers from trying.) When it comes to thinking of reasons not to make a purchase, most people are quick to assume that it must be price or necessity related, but in the SaaS world, there are far more variables and nuances that can come into play.
If you haven’t heard, the internet died yesterday. Well, not really -- but Amazon S3 went down, and it took much of the internet with it.
SaaS. No, that isn’t a typo or a quality possessed by your friend’s younger sister, but a powerful player in the global tech market. The SaaS (or software as a service) business model is one of the most profitable, and popular, in use today. In fact, it is expected to be a $133 Billion industry by 2020, and with good reason. Rather than selling it for a large, one-time fee, SaaS companies sell their product at a lower, recurring rate as long as someone uses it. This model offers more flexibility and upfront affordability to users, while in the long-run, delivering more profit for the company.
From the outside, growth stories of big brands and their founders often seem like fairy tales. One day, you never heard of them, the next, they’re millionaires keynoting your favorite conference or even being spoofed on SNL. But don’t be led astray, friends. Overnight success is a myth. Everyone struggles -- just not everyone is open about it.
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