Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

Blog Feature

HubSpot

Marketer’s Dozen: The Top 13 Inbound & HubSpot Partner Agencies

By: Ramona Sukhraj
March 16th, 2017

When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.

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Blog Feature

Lead Generation

5 Ways to Convert Loyal Freemium & Trial Users Into Happy Paying Customers

By: Ramona Sukhraj
March 15th, 2017

Everyone loves free samples. Ice cream. Chocolate. Wine. Cheese. Whatever it is your company is giving away, chances are people will flock to wherever you are to eat it all up (literally AND figuratively.) It’s easy to get someone to want your sample (or in the case of SaaS companies, your freemium plan or free trial) when there’s no risk or loss, but getting someone to commit with a monthly price tag is a whole new ball game.

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Strategy

How Marketers Get Lucky on St. Patrick’s Day [Infographic]

By: Ramona Sukhraj
March 11th, 2017

Are you feeling lucky? Every St. Patrick’s Day, millions of people do -- especially in the United States. With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses. From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

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Blog Feature

Strategy

Details & Fine Print: Tips for Planning an Attractive Free SaaS Trial

By: Ramona Sukhraj
March 6th, 2017

Nothing sells your SaaS (or any product for that matter) like letting people try it for free. But that doesn't mean you can just swing open the doors and let people run in.  Offering a free trial of your SaaS requires planning and some important strategic choices before finding its way to your prospects.

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Blog Feature

Lead Generation

3 Unexpected Reasons Users Won’t Buy Your SaaS (& How to Change Their Minds)

By: Ramona Sukhraj
March 3rd, 2017

People are mysterious creatures. Trying to figure out why we do or don’t do things is like trying to find a needle in a haystack (but that certainly won’t stop us marketers from trying.) When it comes to thinking of reasons not to make a purchase, most people are quick to assume that it must be price or necessity related, but in the SaaS world, there are far more variables and nuances that can come into play.

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Blog Feature

Strategy

The Day the Internet Died: The 27 Funniest Twitter Reactions to the Amazon S3 Outage

By: Ramona Sukhraj
March 1st, 2017

If you haven’t heard, the internet died yesterday. Well, not really -- but Amazon S3 went down, and it took much of the internet with it. 

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Blog Feature

Lead Generation

The 3 Biggest Benefits of Offering a Free Trial of Your SaaS

By: Ramona Sukhraj
February 28th, 2017

SaaS. No, that isn’t a typo or a quality possessed by your friend’s younger sister, but a powerful player in the global tech market.  The SaaS (or software as a service) business model is one of the most profitable, and popular, in use today. In fact, it is expected to be a $133 Billion industry by 2020, and with good reason. Rather than selling it for a large, one-time fee, SaaS companies sell their product at a lower, recurring rate as long as someone uses it. This model offers more flexibility and upfront affordability to users, while in the long-run, delivering more profit for the company.

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Blog Feature

Strategy

Growth Mistakes: How 4 Influencers Failed Their Way to the Top [Video]

By: Ramona Sukhraj
February 25th, 2017

From the outside, growth stories of big brands and their founders often seem like fairy tales. One day, you never heard of them, the next, they’re millionaires keynoting your favorite conference or even being spoofed on SNL. But don’t be led astray, friends. Overnight success is a myth. Everyone struggles -- just not everyone is open about it.

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