Inbound Marketing Blog

Nick Salvatoriello

Nick is literally the voice of inbound marketing. Dial 888-HUBSPOT and his is the voice that greets you. But besides his prolific voiceover work, Nick is an inbound marketing veteran, coming to IMPACT Branding & Design after nearly five years at HubSpot, the company that invented inbound marketing. For two and half of those years, Nick ran HubSpot’s partner training program, training HubSpot users on everything from contact database management strategies to lead generation and SEO tactics. Nick has traveled the U.S., inspiring and educating marketers at companies large and small with the transformative message of inbound marketing. Prior to HubSpot, Nick was himself an inbound marketing practitioner. He's been in the trenches, hands dirty, with the scars and success to show for it. His passion is coaching businesses and teams to learn how to be successful with inbound marketing and use its powerful attractive and relational properties to achieve their goals.

HubSpot Sales Marketing Events

HubSpot Sales Training Recap: How to Sell HubSpot-Style

By: Nick Salvatoriello June 29th, 2017

Blog Feature

You might have great marketing, but if your leads don’t close, you’re still toast. Most of us commonly lose deals to: The status quo (not wanting to change) An alternative solution (they chose another way) A competitor (they took it in house, they went with one of your peers) But in the end, the overarching reason tends to be that the lead wasn’t a good match for you to begin with.

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How HubSpot's "Junk Marketing Leads" Helped it Go Public

By: Nick Salvatoriello May 24th, 2017

Blog Feature

A lot of inbound marketers  find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be.

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Leadership Recruiting Hiring

Marketing Specialist vs Generalist: How to Hire For Your Team [Interview]

By: Nick Salvatoriello April 14th, 2017

Blog Feature

There’s often debate among marketing leaders about how to assemble your marketing team – with specialists or generalists, or both. With many marketing teams now practicing inbound marketing, the role of marketing “specialist” is more important than ever. If you were to get an inside look at tech companies like Onshape in Cambridge, MA, you’ll see specialists are in high demand and provide enormous value for relatively small marketing teams, while generalists, as their name suggests, can be more cost-effective, wearing many hats. But which is right for you?

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7 HubSpot Tips, Tactics, and Truths You Won’t Find in the Academy

By: Nick Salvatoriello March 7th, 2017

Blog Feature

If you didn’t know already, I worked at HubSpot for 4-1/2 years. During most of that time, I was what you would call “an Inbound Professor” at HubSpot Academy and under the leadership of the very awesome and hardworking, Mark Kilens, I was part of the team that published the first HubSpot certification and developed HubSpot Academy’s original mission. I even remember delivering the HubSpot certification at INBOUND 2013 with my colleague Sarah Bedrick to a room of about a hundred people so I’ve been there since the beginning.

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IMPACT Stories Agency Growth Hiring a Marketing Agency

4 Qualities Any Inbound Marketing Agency Really Worth Working With Has

By: Nick Salvatoriello February 7th, 2017

Blog Feature

So, this is my first attempt to just shake the rust off for this, the first article I’m privileged to publish on the IMPACT Marketing Blog. Hi! My name is Nick Salvatoriello and I just joined the IMPACT team in January as an inbound marketing strategist. What that really means is I'm one of the first people prospective clients get to meet with to discuss what their marketing goals and needs are and to help assess who is a really great fit. Usually, this means having consultative calls covering what those marketers need to do within the organization, what they're trying to accomplish, and what the team at IMPACT provides in terms of value and skills and talent to the organizations that hire us. So if you’re reading this, I’m going to assume a few things.

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