Snapchat is constantly raising the bar when it comes to camera functionality. Hold down on your screen with Snap open and you’re given the option to add filters to your face or your friend’s face, augment reality, identify a song and now, with a little help from Amazon, identify and shop for products. Yes -- the Snapchat camera now supports visual search.
Speaking is an art. Unlike a typical art form, however, most don’t practice this one or try to get better at it. When I say practice I’m not talking about having better pronunciation or enunciation, I’m talking about practicing the ability to communicate effectively. As an Account Executive, I spend a lot of my time speaking to clients and if I can’t communicate the status of a deliverable effectively, I mismanage expectations.
Instagram seems to be pulling out all the stops when it comes to adding features and boosting engagement. And with good reason. Back in 2013, Snapchat added Stories and changed the way people could share their lives in a personal and not-so-permanent way. The only problem was, a handful of friends passively watching wasn’t enough to keep the lights on. Fast-forward a few years, the Snapchat Story hasn’t changed all that much and the app is quickly losing money and users.
Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times.
We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.
So with the internet being the best it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry. After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer. Dollar Shave Club is the best example of this we’ve probably seen in recent. It was not the first company to sell razors, and they are not the best razors in the world -- but the company is worth billions of dollars and people love it. So, what gives?