Inbound Marketing Blog

Nick Bennett

Nick is an Account Executive at IMPACT, driven to create copy that converts and killer messaging strategies. His passion for marketing and inbound has helped him earn 16 of HubSpot’s Academy Certifications and he is always looking for ways to further upgrade his digital marketing knowledge and stay up to date on emerging tech. When he’s not in office, Nick can be found on a hiking trail or pretending he understands craft beer.

  • Connect:

Snapchat Marketing Social Media Marketing

New Snapchat Feature Lets You Search & Shop From The App

By: Nick Bennett on September 26th, 2018

Blog Feature

Snapchat is constantly raising the bar when it comes to camera functionality. Hold down on your screen with Snap open and you’re given the option to add filters to your face or your friend’s face, augment reality, identify a song and now, with a little help from Amazon, identify and shop for products. Yes -- the Snapchat camera now supports visual search.

Read More

Speaking & Communication

How to Speak So People Actually Listen [+Video from Julian Treasure]

By: Nick Bennett on August 26th, 2018

Blog Feature

Speaking is an art. Unlike a typical art form, however, most don’t practice this one or try to get better at it. When I say practice I’m not talking about having better pronunciation or enunciation, I’m talking about practicing the ability to communicate effectively. As an Account Executive, I spend a lot of my time speaking to clients and if I can’t communicate the status of a deliverable effectively, I mismanage expectations.

Read More

Social Media Marketing Instagram Marketing

Question Stickers (& Why Instagram Is Winning the Social Engagement Wars)

By: Nick Bennett on July 17th, 2018

Blog Feature

Instagram seems to be pulling out all the stops when it comes to adding features and boosting engagement. And with good reason. Back in 2013, Snapchat added Stories and changed the way people could share their lives in a personal and not-so-permanent way. The only problem was, a handful of friends passively watching wasn’t enough to keep the lights on. Fast-forward a few years, the Snapchat Story hasn’t changed all that much and the app is quickly losing money and users.

Read More

Search Engine Optimization

What I Learned From Deleting 3000+ 301 Redirects

By: Nick Bennett on June 13th, 2018

Blog Feature

Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times.

Read More

Account-Based Marketing Infographics

Account-Based Marketing In 5 Minutes (Or Less) [infographic]

By: Nick Bennett on May 23rd, 2018

Blog Feature

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.

Read More

Marketing Strategy Value Propositions & Messaging Branding

Your Messaging Strategy is Make-or-Break in 2018. Here’s Why.

By: Nick Bennett on April 18th, 2018

Blog Feature

So with the internet being the best it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry. After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer. Dollar Shave Club is the best example of this we’ve probably seen in recent. It was not the first company to sell razors, and they are not the best razors in the world -- but the company is worth billions of dollars and people love it. So, what gives?

Read More