Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times.
We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.
So with the internet being the best it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry. After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer. Dollar Shave Club is the best example of this we’ve probably seen in recent. It was not the first company to sell razors, and they are not the best razors in the world -- but the company is worth billions of dollars and people love it. So, what gives?