Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Natalie Davis

Natalie has been integrating, training, and strengthening employees’ cultural connections with IMPACT for over 6 years. In her current role as the Director of Talent, Natalie engages in all aspects of employee experience. Outside of her roles at IMPACT, Natalie is an avid foodie with a self-admitted olive addiction. She averages 2-3 eye-rolls per day for her puns and dad jokes, and prides herself on uncovering new coupon apps.

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Strategy

How We Shifted IMPACT’s Culture for a Partially Remote Team

By: Natalie Davis
June 20th, 2017

To say remote working is a hot topic right now would be quite the understatement. 

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Strategy

7 Hiring Tools We Use to Find Kick-Ass Talent

By: Natalie Davis
April 24th, 2017

Currently sitting in my inbox, I have countless emails from companies trying to sell me on new hiring tools, asking me to upgrade my current products, or comparing the hiring options out there. With all the noise, it’s difficult to know where to put my energy and which tools are really the most appropriate for IMPACT’s hiring needs. To give you a little background: At the height of our hiring this year, we were probably looking to fill 3-4 positions at once. In the past year, we have filled 9 full-time positions and 2 internships that eventually transitioned into full-time roles. Never in the history of IMPACT have we ever felt more confident in the people that we’re hiring and the processes that we’re using to find them.

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How to Retain Your Top Marketing Talent: 6 Lessons We Learned the Hard Way

By: Natalie Davis
February 28th, 2017

A little over a month ago I wrote an article about the qualities to look for in your next marketing hire - but what if you’ve already got your dream team? Once you have the ideal employees on board, you need  to learn some tactics to keep them. So, here I am again with some tips on how to retain those ideal employees at your organization. Now, before I dive in, I want to be very transparent about our retention history at IMPACT. Back in 2015, we had our highest turnover rate to date. Between leadership realizing that some people weren’t cut out for IMPACT and other people deciding it wasn’t the place for them, we went months where we lost an employee just about every two weeks. Yikes.

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Strategy

5 Qualities to Look For in Your Next Marketing Strategist, Coordinator, Anyone!

By: Natalie Davis
January 19th, 2017

Hiring is tough. It takes practice, patience, and some good old trial-and-error. Over the last couple years, I’ve worked with our CEO to further develop our hiring process. We’ve had a lot of great successes -- as well as some epic failures. Through all of our experiences, however, we never got discouraged.

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Strategy

5 Keys to Building Rapport with Pretty Much Anyone: INBOUND16 Recap

By: Natalie Davis
November 18th, 2016

If you’ve ever met Dan Tyre of HubSpot, you know he’s a high-energy, outgoing, funny guy, which is why I couldn’t wait to see his presentation at INBOUND 2016.   I knew I’d be in for a treat. Outside of just describing his dazzling personality, Dan Tyre has quite an impressive resume.

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Strategy

5 Apps You Didn't Know You Could Use to Improve Office Culture

By: Natalie Davis
August 22nd, 2016

The other day I was reflecting on the apps I have on my phone (as we all do in our spare time…right?), and I noticed something interesting about five of my favorites. Not only do these apps play a huge part in my life outside of work, but also in the office as well.

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How Contractors and Freelancers Use Social Media Marketing

By: Natalie Davis
May 17th, 2016

Do you work freelance?  In today’s market, there are plenty of opportunities to freelance your services/skills or work as a contractor. Unfortunately, there is also a lot of competition. You may have your own personal Facebook or Twitter account, but have you ever given serious thought into how much social media can benefit your business and help you stand out from the crowd?

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Strategy

How to Build a Kickass Careers Page (and Attract the Right Talent)

By: Natalie Davis
February 25th, 2016

In the past, when you needed to add someone to your team, the logical thought would be to throw a link on your otherwise blank careers page, most likely replacing some saying like “There are no open job opportunities at this time”, and linking out to a basic job description and application form. Once that post was live, responses would inevitably trickle in, and you’d filter through until eventually hiring someone. While that drab method would have worked in the past, it’s not like that anymore. Today, the power rests much more in the hands of the applicant.

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