I want to start off by saying I adore Pinterest (both as a marketer and a user). Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding. Honestly, I’m not sure what I did without it before.
As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing, it’s almost impossible to always stay ahead of the curve, but luckily, there are a lot of experts doing the research for us and sharing the wealth. Here’s what’s going on.
Thanks to YouTube, everyone can be a director or producer these days. Perhaps your brand isn’t creating major motion pictures, but essentially a lot of the same marketing tactics come into play. Whether it’s determining how to create an effective channel trailer or planning the content for your video series you’ve got to think like a director and producer, you need to know what are people going to be drawn to and entertained by in order to build an audience -- or in this case, subscribers.
I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80% of all web traffic will be video, so what does that mean for your business?