Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Myriah Anderson

As an Inbound Marketing Consultant for IMPACT, Myriah combines her passion for helping clients with her love for achieving results. With her unique marketing experience, ranging from nonprofits to tech startups to digital agencies, she brings a diverse approach to her work. When she’s not consulting, you can find her at local animal sanctuaries hanging out with farm animals, making her critically-acclaimed vegetarian tacos, or exploring new cities.

Blog Feature

Getting Found

What Are Topic Clusters? (& Why Do I Need Them Anyway?)

By: Myriah Anderson
August 23rd, 2017

As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing, it’s almost impossible to always stay ahead of the curve, but luckily, there are a lot of experts doing the research for us and sharing the wealth. Here’s what’s going on.

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Blog Feature

Strategy | video

How to Increase YouTube Subscribers (Like a Pro!)

By: Myriah Anderson
June 28th, 2017

Thanks to YouTube, everyone can be a director or producer these days. Perhaps your brand isn’t creating major motion pictures, but essentially a lot of the same marketing tactics come into play. Whether it’s determining how to create an effective channel trailer or planning the content for your video series you’ve got to think like a director and producer, you need to know what are people going to be drawn to and entertained by in order to build an audience -- or in this case, subscribers.

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Blog Feature

Strategy | Getting Found

7 Common Video Marketing Mistakes Every Brand Must Avoid

By: Myriah Anderson
May 17th, 2017

I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80% of all web traffic will be video, so what does that mean for your business?

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