Inbound Marketing Blog

Myriah Anderson

As an Inbound Marketing Consultant for IMPACT, Myriah combines her passion for helping clients with her love for achieving results. With her unique marketing experience, ranging from nonprofits to tech startups to digital agencies, she brings a diverse approach to her work. When she’s not consulting, you can find her at local animal sanctuaries hanging out with farm animals, making her critically-acclaimed vegetarian tacos, or exploring new cities.

Social Media Marketing Influencer Marketing

Harnessing The Power of Micro-influencers for Your Brand (+3 Doing it Right)

By: Myriah Anderson June 15th, 2018

Blog Feature

I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that?

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Social Media Marketing Instagram Marketing

12 Essential Tips for Creating Instagram Stories Like a Pro

By: Myriah Anderson May 11th, 2018

Blog Feature

So, you want to be an Instagram Stories pro?  You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users.   Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered. 

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Marketing Resources

Top 15 Best Slack Apps/Integrations for Marketers

By: Myriah Anderson March 6th, 2018

Blog Feature

Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless.

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Social Media Marketing local marketing

How to Use Pinterest to Connect with Even a Local Audience

By: Myriah Anderson October 30th, 2017

Blog Feature

I want to start off by saying I adore Pinterest (both as a marketer and a user). Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding. Honestly, I’m not sure what I did without it before.

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Search Engine Optimization Content Marketing

What Are Topic Clusters? (& Why Do I Need Them Anyway?)

By: Myriah Anderson August 23rd, 2017

Blog Feature

As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing, it’s almost impossible to always stay ahead of the curve, but luckily, there are a lot of experts doing the research for us and sharing the wealth. Here’s what’s going on.

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Video Marketing YouTube Marketing

How to Increase YouTube Subscribers (Like a Pro!)

By: Myriah Anderson June 28th, 2017

Blog Feature

Thanks to YouTube, everyone can be a director or producer these days. Perhaps your brand isn’t creating major motion pictures, but essentially a lot of the same marketing tactics come into play. Whether it’s determining how to create an effective channel trailer or planning the content for your video series you’ve got to think like a director and producer, you need to know what are people going to be drawn to and entertained by in order to build an audience -- or in this case, subscribers.

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Video Marketing

7 Common Video Marketing Mistakes Every Brand Must Avoid

By: Myriah Anderson May 17th, 2017

Blog Feature

I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80% of all web traffic will be video, so what does that mean for your business?

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