Vidyard just dropped some super exciting news yesterday -- they will be pre-releasing their video app to iPhones (sorry Androids) and are accepting applications to try it out. With the app, you’ll now be able to create and share videos conveniently on-the-go, so you almost never miss an opportunity to connect. HOORAY!
I don’t have to tell you that video is all the rage; I’m sure you’ve already gathered that. What I can tell you from first-hand experience, however, is that out of all the teams in your company, your sales team is the one that can benefit the most by using it.
Can you guess one of the main traits a salesperson has that makes them successful? It’s charisma. Shouldn’t be a shocker, right? Think about the most charismatic person in your life for a second. Chances are you were drawn to them pretty quickly with their infectious personality.
In the past month, I joined IMPACT’s Sales and Success team from Agency Services and couldn’t be more thrilled. There is nothing more I love than helping people and companies overcome their roadblocks, grow, and get the most out of their marketing efforts. Since joining, I’ve been experimenting with the use of video in the sales process.
I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that?
So, you want to be an Instagram Stories pro? You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users. Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered.
Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless.
I want to start off by saying I adore Pinterest (both as a marketer and a user). Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding. Honestly, I’m not sure what I did without it before.