Inbound Marketing Blog

Melissa Smith

Melissa is a Senior Web Developer at IMPACT and has been in love with everything computers since she could walk. She has been building websites for about 10 years and enjoys working with the internal creative team to help create unique web experiences for our clients. Outside of work you can find Melissa at the bowling alley, taking photos of her brother's baseball team, or watching/listening to any Pittsburgh sports.

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Infographics Word-of-Mouth Marketing

How to Deal With Fake Negative Reviews Online [Infographic]

By: Melissa Smith on October 13th, 2018

Blog Feature

Whether you are the CEO of the company or just an employee, you work so hard to build up your business, its reputation, and to gain positive customer/client reviews.

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Infographics Productivity

9 Rituals to Boost Your Performance at Work Every Single Day [Infographic]

By: Melissa Smith on September 1st, 2018

Blog Feature

Raise your hand if you had ever had some kind of ritual you thought would bring you good luck. Me! Raising my hand. Anyone who plays sports or even performs on a stage probably has had some kind of ritual (or habitual/ceremonial action) they did before any big event -- and with good reason.

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Search Engine Optimization Website Redesign

How to Redesign a Website Without Hurting Your Search Rank

By: Melissa Smith on July 25th, 2018

Blog Feature

So, it’s been a couple years since you last redesigned your website or your website marketing strategy has changed. Whatever the reason, redesigning a website or migrating to a new CMS takes a lot of planning and hard work. One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.

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Career Infographics

How to Handle Negative Thoughts & Emotions at Work [Infographic]

By: Melissa Smith on June 26th, 2018

Blog Feature

No matter how much we like our jobs, we all have bad days, right? It can happen for a lot of reasons -- a coworker that's pushing your buttons, a project that's gone sideways, your personal life might be stressing you out, or maybe it's just one of those days, where there's no reason in particular for a sour mood. Here's the tricky part about situations like that. Emotions tend to run pretty high, which can not only lead to you feeling a ton of stress and anxiety, it can also take a toll on those around you. (Let's be honest. Those kinds of emotions are typically not easy to hide from your team, so it can seriously affect the mood of your work environment.) So, what are the best ways to handle tough days and negative emotions at work? And what exercises can we do to make ourselves feel better?

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Infographics Chatbots & Live Chat

How to Choose the Best Messaging App to Boost Your Business [Infographic]

By: Melissa Smith on May 26th, 2018

Blog Feature

Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up. Everything was done over the phone or with dial-up internet. Yes, I said dial-up. However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.

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Copywriting Content Marketing

10 Writing Tips for Designers & Developers (or Anyone Who Hates Writing)

By: Melissa Smith on May 4th, 2018

Blog Feature

Writing was never one of my strongest skills while in school. I was a Math and Science nerd, with a love for IT.

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Instagram Marketing Infographics

The Eye-Opening Influence of Instagram on Buying [Infographic]

By: Melissa Smith on March 25th, 2018

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Website Design

Talk The Talk: 28 Design Terms You Should Know [Infographic]

By: Melissa Smith on January 28th, 2018

Blog Feature

Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

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