Inbound Marketing Blog

Melissa Smith

Melissa is a Senior Web Developer at IMPACT and has been in love with everything computers since she could walk. She has been building websites for about 10 years and enjoys working with the internal creative team to help create unique web experiences for our clients. Outside of work you can find Melissa at the bowling alley, taking photos of her brother's baseball team, or watching/listening to any Pittsburgh sports.

Infographics Chatbots & Live Chat

How to Choose the Best Messaging App to Boost Your Business [Infographic]

By: Melissa Smith May 26th, 2018

Blog Feature

Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up. Everything was done over the phone or with dial-up internet. Yes, I said dial-up. However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.

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Content Marketing Copywriting

10 Writing Tips for Designers & Developers (or Anyone Who Hates Writing)

By: Melissa Smith May 4th, 2018

Blog Feature

Writing was never one of my strongest skills while in school. I was a Math and Science nerd, with a love for IT.

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Infographics Instagram Marketing

The Eye-Opening Influence of Instagram on Buying [Infographic]

By: Melissa Smith March 25th, 2018

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Website Design

Talk The Talk: 28 Design Terms You Should Know [Infographic]

By: Melissa Smith January 28th, 2018

Blog Feature

Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

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Website Redesign SaaS Marketing User Experience Design

7 Tips for Unleashing a New UX Design (Without Confusing People)

By: Melissa Smith January 26th, 2018

Blog Feature

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:

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Website Design

5 Crucial Reasons to Include a Developer in Your Website Process

By: Melissa Smith September 19th, 2017

Blog Feature

Ask yourself this question: As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included? Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above? If you answered none of the above, then you’ve got some explaining to do.

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Case Studies Website Design

HubSpot Impact Awards: Evaluation Checklist Hits Big With Seniors

By: Melissa Smith July 27th, 2017

Blog Feature

Presbyterian Senior Living (PSL) is a not-for-profit organization with several communities offering a broad range of senior living services located in Pennsylvania, Delaware, Maryland, and Ohio.

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Website Design Infographics

15 Golden Principles of Visual Hierarchy (& Why You Need it) [Infographic]

By: Melissa Smith June 10th, 2017

Blog Feature

Visual hierarchy is one of the most important principles behind an effective web design. In design, it is important to establish a focal point on a page. This gives your visitor a place to start navigating your website and showing them where the most important information is. It offers guidance and helps communicate what you want them to do next (i.e. where to convert).  

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