Inbound Marketing Blog

Melissa Smith

Melissa is a Senior Web Developer at IMPACT and has been in love with everything computers since she could walk. She has been building websites for about 10 years and enjoys working with the internal creative team to help create unique web experiences for our clients. Outside of work you can find Melissa at the bowling alley, taking photos of her brother's baseball team, or watching/listening to any Pittsburgh sports.

Website Redesign Search Engine Optimization

How to Redesign a Website Without Hurting Your Search Rank

By: Melissa Smith July 25th, 2018

Blog Feature

So, it’s been a couple years since you last redesigned your website or your website marketing strategy has changed. Whatever the reason, redesigning a website or migrating to a new CMS takes a lot of planning and hard work. One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.

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Infographics Career

How to Handle Negative Thoughts & Emotions at Work [Infographic]

By: Melissa Smith June 26th, 2018

Blog Feature

No matter how much we like our jobs, we all have bad days, right? It can happen for a lot of reasons -- a coworker that's pushing your buttons, a project that's gone sideways, your personal life might be stressing you out, or maybe it's just one of those days, where there's no reason in particular for a sour mood. Here's the tricky part about situations like that. Emotions tend to run pretty high, which can not only lead to you feeling a ton of stress and anxiety, it can also take a toll on those around you. (Let's be honest. Those kinds of emotions are typically not easy to hide from your team, so it can seriously affect the mood of your work environment.) So, what are the best ways to handle tough days and negative emotions at work? And what exercises can we do to make ourselves feel better?

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Infographics Chatbots & Live Chat

How to Choose the Best Messaging App to Boost Your Business [Infographic]

By: Melissa Smith May 26th, 2018

Blog Feature

Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up. Everything was done over the phone or with dial-up internet. Yes, I said dial-up. However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.

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Content Marketing Copywriting

10 Writing Tips for Designers & Developers (or Anyone Who Hates Writing)

By: Melissa Smith May 4th, 2018

Blog Feature

Writing was never one of my strongest skills while in school. I was a Math and Science nerd, with a love for IT.

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Infographics Instagram Marketing

The Eye-Opening Influence of Instagram on Buying [Infographic]

By: Melissa Smith March 25th, 2018

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Website Design

Talk The Talk: 28 Design Terms You Should Know [Infographic]

By: Melissa Smith January 28th, 2018

Blog Feature

Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

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Website Redesign SaaS Marketing User Experience Design

7 Tips for Unleashing a New UX Design (Without Confusing People)

By: Melissa Smith January 26th, 2018

Blog Feature

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:

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Website Design

5 Crucial Reasons to Include a Developer in Your Website Process

By: Melissa Smith September 19th, 2017

Blog Feature

Ask yourself this question: As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included? Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above? If you answered none of the above, then you’ve got some explaining to do.

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