Inbound Marketing Blog

Melanie Collins

I'm a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA - which means I’m a writer and storyteller at heart. My role here at IMPACT is Digital Marketing Strategist, which means I get to help businesses tell their stories online, to grow traffic, leads and sales. My work as the Media and HVR Sales and Marketing Manager at HubSpot is what led me to join the IMPACT team. Fun facts in no particular order: I created and was the Publisher of www.equippedbrewer.com. I am a co-owner of a hard cider company that has distribution in 5 states. I've been on the air at CNN. I’m a boy mom. I live on a cattle farm.

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Hiring a Marketing Agency

"When & How Should I Break Up with My Inbound Marketing Agency?"

By: Melanie Collins on September 5th, 2018

Blog Feature

You should feel great right now, but you’re frustrated.

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IMPACT Stories Branding

7 Things My Side Hustle Has Taught Me About Brand Building

By: Melanie Collins on July 26th, 2018

Blog Feature

In addition to being a client success manager here at IMPACT, I, like many of us, have a side hustle. Back in 2013 my husband and I started a hard cider company. We packed up our life in Boston and we moved to my husband’s family’s farm in New York State to turn a home cider making hobby into a business. That business now has distribution in five states and two retail locations in NY, with plans to expand even further. As with any small business, we both wear multiple hats, and we’re a good team.

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Inbound Marketing Investment Hiring a Marketing Agency

How You Should (& Shouldn’t) Choose an Inbound Marketing Agency Partner

By: Melanie Collins on April 30th, 2018

Blog Feature

After much deliberation and internal evaluation of your goals and resources, you’ve decided that you need help from an inbound marketing agency. That means it’s time for you to start your search for the right agency partner. Whether you have worked with an agency before or not, you’ll probably begin to realize that not all agencies are the same. More importantly, even the best agencies may not be the right fit for you.

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HubSpot Hiring a Marketing Agency

Say Hello to HubSpot's New Partner Directory. Here’s Why You Should Care.

By: Melanie Collins on March 5th, 2018

Blog Feature

HubSpot is making some long awaited changes to its Partner Directory, hooray!! As a diamond partner, the HubSpot directory plays a predominant role at IMPACT. For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from it. Some of our best clients have come from the partner directory, so it has worked well for us so far, but the slated changes will bring more value not only to us, but to you, the consumer, as well.  

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Sales & Marketing Alignment Account-Based Marketing B2B Marketing

How Mike Volpe is Making Old School ABM New Again

By: Melanie Collins on January 5th, 2018

Blog Feature

We all know account-based marketing is nothing new. It’s been practiced for years. At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

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IMPACT Stories Sales Storytelling

Why Every Salesperson Must Be a Master Storyteller

By: Melanie Collins on December 7th, 2017

Blog Feature

Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So, when the time came, I enrolled in the Journalism program at Emerson College in Boston, MA. (#1 Journalism school in the country, woot!) But as you’ll see today, my job title doesn’t include journalist, editor, or even the word content. Over the years, I have found myself in a sales role, but I’ve also learned that my storytelling skills are as essential to sales as they would be to any literary career I could’ve entered. 

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