Inbound Marketing Blog

Melanie Collins

I'm a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA - which means I’m a writer and storyteller at heart. My role here at IMPACT is Digital Marketing Strategist, which means I get to help businesses tell their stories online, to grow traffic, leads and sales. My work as the Media and HVR Sales and Marketing Manager at HubSpot is what led me to join the IMPACT team. Fun facts in no particular order: I created and was the Publisher of www.equippedbrewer.com. I am a co-owner of a hard cider company that has distribution in 5 states. I've been on the air at CNN. I’m a boy mom. I live on a cattle farm.

Sales & Marketing Alignment Account-Based Marketing B2B Marketing

How Mike Volpe is Making Old School ABM New Again

By: Melanie Collins January 5th, 2018

Blog Feature

We all know account-based marketing is nothing new. It’s been practiced for years. At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

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IMPACT Stories Sales Storytelling

Why Every Salesperson Must Be a Master Storyteller

By: Melanie Collins December 7th, 2017

Blog Feature

Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So, when the time came, I enrolled in the Journalism program at Emerson College in Boston, MA. (#1 Journalism school in the country, woot!) But as you’ll see today, my job title doesn’t include journalist, editor, or even the word content. Over the years, I have found myself in a sales role, but I’ve also learned that my storytelling skills are as essential to sales as they would be to any literary career I could’ve entered. 

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