The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
If you are struggling with your current marketing tactics, or even where to begin with new ones, you are not alone - in fact, marketing is one of the biggest pain points for many businesses. Knowing where to start, what to do, how to plan, and what tactics are best for your business can be completely overwhelming. Not to mention, marketing techniques and trends are constantly changing and many tactics that worked last year (or even last month) are very likely now stale and ineffective. It's frustrating, right? I feel you. Really, I do.
Inbound marketing. You've heard of it, read about it, subscribed to expert's blogs about it, and attended conferences dedicated to it. You think it holds all the answers to your sales and marketing needs, but... it also sounds a little too good to be true, right?
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We've all been there; things are going great, you and your client (or teammate, prospect, colleague at another company, etc.) are on the same page, having regular calls and getting tasks completed. Then, out of nowhere -- the dreaded white noise. Your client is not responding and you need their response before you can finalize projects on your end. So you do what anyone in client service would do and send a follow up email. Nothing. You send another. Nothing. You give them a call. They apologize and say that they'll review your messages right away. But still nothing. So you email again. Nothing.
I am going to level with you...I hate math. You know those nightmares people have about public speaking? I had them about Calculus tests and Algebra. All those formulas, rules, and conditions never made sense to me. So, when I finished college, I was more than thrilled to say goodbye to my TI-83 and hello to the Adobe Creative Suite. As I found myself moving away from design and into digital marketing, however, I realized all those formulas and theories were actually more useful than I thought. Even more to my dismay, I also discovered that those Excel documents and formulas I fought so fiercly were also quite useful in marketing.
Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.
If the first step is admitting that you have a problem, then I am a city block of steps ahead when it comes to my obsession with Instagram Stories. Since its launch last week I have quickly become addicted, posting a story or two each day and consuming as many as I can get my hands on. Which, to be honest surprised me, considering I never joined the Snapchat bandwagon. So if you are like me, you have probably been asking yourself, what's the difference anyway? Don't worry, we're here to help.
You've delighted your customers and delivered results...now it's time utilize these success stories to convert new leads into customers by creating IMPACTful case studies. Do case studies really work, you ask?
Wait! Before you go..
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