Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Margaret Ybarra

Margaret is an innovative strategist with over 10 years of experience forming integrated marketing campaigns through content marketing, email marketing, paid advertising, SEO, SEM, & social media. Before joining IMPACT, she worked in various verticals including education, hospitality, travel, and enterprise as well as an independent consultant. When she’s not helping IMPACT clients reach their goals, you'll find her in a spin or yoga class, out for a run on the beach, exploring new restaurants, or traveling with her husband and their pup Hunter.

Blog Feature

Lead Generation | Strategy

The Top 5 Mistakes People Make With Inbound Marketing

By: Margaret Ybarra
January 6th, 2017

Inbound marketing. You've heard of it, read about it, subscribed to expert's blogs about it, and attended conferences dedicated to it. You think it holds all the answers to your sales and marketing needs, but... it also sounds a little too good to be true, right?

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Blog Feature

Strategy

5 Tips for Dealing with Unresponsive Clients, Prospects, and Teammates

By: Margaret Ybarra
September 30th, 2016

We've all been there; things are going great, you and your client (or teammate, prospect, colleague at another company, etc.) are on the same page, having regular calls and getting tasks completed. Then, out of nowhere -- the dreaded white noise. Your client is not responding and you need their response before you can finalize projects on your end. So you do what anyone in client service would do and send a follow up email. Nothing. You send another. Nothing. You give them a call.  They apologize and say that they'll review your messages right away. But still nothing. So you email again. Nothing.

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Master The Essentials of an Inbound Marketing Website

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Strategy

6 Ways Marketers Can Use Excel to Make Work Easier [Free Templates]

By: Margaret Ybarra
September 13th, 2016

I am going to level with you...I hate math. You know those nightmares people have about public speaking? I had them about Calculus tests and Algebra. All those formulas, rules, and conditions never made sense to me. So, when I finished college, I was more than thrilled to say goodbye to my TI-83 and hello to the Adobe Creative Suite. As I found myself moving away from design and into digital marketing, however, I realized all those formulas and theories were actually more useful than I thought. Even more to my dismay, I also discovered that those Excel documents and formulas I fought so fiercly were also quite useful in marketing.

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Blog Feature

Strategy

5 Ways to Get the More Out of Your B2B Marketing Budget

By: Margaret Ybarra
August 24th, 2016

Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.

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Blog Feature

Strategy

Instagram Stories vs. Snapchat: How Your Marketing Can Benefit

By: Margaret Ybarra
August 15th, 2016

If the first step is admitting that you have a problem, then I am a city block of steps ahead when it comes to my obsession with Instagram Stories.  Since its launch last week I have quickly become addicted, posting a story or two each day and consuming as many as I can get my hands on. Which, to be honest surprised me, considering I never joined the Snapchat bandwagon.    So if you are like me, you have probably been asking yourself, what's the difference anyway? Don't worry, we're here to help.

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Blog Feature

Strategy

5 Tips for Writing More IMPACTful Case Studies for Your Business

By: Margaret Ybarra
August 3rd, 2016

You've delighted your customers and delivered results...now it's time utilize these success stories to convert new leads into customers by creating IMPACTful case studies.  Do case studies really work, you ask? 

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