Inbound Marketing Blog

Marcus Sheridan

In late 2009, Sheridan started his sales, Marketing, and personal development blog—The Sales Lion. He has since grown its brand to be synonymous with Inbound and Content Marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” Today, when Sheridan isn’t giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

  • Connect:

IMPACT Live Content Marketing

The Future of Content Marketing Has Arrived & More [#IMLive18]

By: Marcus Sheridan on May 30th, 2018

Blog Feature

At some point in the history of the internet, it became cool to call things “dead.” “Oh look, guys, if we say something is dead, it will get more clicks…” “Dead it is!” Yep. That’s what marketers do. Heck, it’s what humans do. We feel like if it’s not polarizing, then it’s not readable, clickable, or news-worthy.

Read More

IMPACT News

The Sales Lion To Merge with IMPACT

By: Marcus Sheridan on January 4th, 2018

Blog Feature

Today, we are thrilled to announce that The Sales Lion will be merging with IMPACT. For years, both teams have had a close relationship sharing the same purpose, passions, values, and goals. Last year, we formed a partnership that allowed our two companies to work together, better educate and service clients, and co-host IMPACT Live 2017. In 2018, we’re making this partnership permanent.

Read More

Video Marketing

Using Video to Improve SEO and Inbound Marketing

By: Marcus Sheridan on August 23rd, 2017

Blog Feature

  For well over a decade, when we’ve considered Search Engine Optimization (SEO) as a company, usually the first thing that came to most people’s minds was textual content. And although text still rules the day when it comes to SEO, video is having more and more of an impact on our ability to show up in the search engines.

Read More

Sales Video Marketing

The Three Fundamental Purposes of Video that Every Sales Team Must Understand

By: Marcus Sheridan on July 14th, 2017

Blog Feature

Unfortunately, despite the proliferation of video in the way consumers buy (B2B and B2C), more often than not “video” is a marketing conversation. But in reality, it should be a sales conversation.

Read More

Marketing Sales

3 Steps to Dramatically Improving the Quality of Your Internet Leads and Sales Pipeline Right now

By: Marcus Sheridan on June 21st, 2017

Blog Feature

Every business—well at least 99% of them—would prefer to have a richer sales pipeline full of qualified leads that are truly interested in your product or service. Over the last 7 years, I’ve given about 350 presentations to audiences big and small, discussing today’s digital buyer and the way things have changed so dramatically for sales and marketing over the last decade. But in a surprising number of cases, many businesses (at least their sales departments) still believe the internet produces “bad” leads—be it unqualified, bad fit, etc.

Read More

Video Marketing

The 4 Pillars of Video Marketing Success

By: Marcus Sheridan on May 30th, 2017

Blog Feature

Studies say that by the year 2019, 80% of the content buyers consume online will be video/visual-based. With such an impactful trend affecting each of us, what are we going to do as organizations to adapt? The fact is, as marketers, we must start seeing ourselves as media companies in order to stay competitive.

Read More

Video Marketing

How to Get Started with Video Marketing in 6 Simple Steps

By: Marcus Sheridan on May 10th, 2017

Blog Feature

Video marketing. It’s all the buzz in the marketing world right now, and rightfully so. Have you seen the statistics? 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015) 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016 43% of people want to see more video content from marketers. (HubSpot, 2016) (Source)

Read More

Video Marketing

7 Benefits of Hiring an In-House Videographer vs Outsourcing Your Video Marketing Efforts

By: Marcus Sheridan on May 4th, 2017

Blog Feature

Over the last two years, I’ve spent a significant amount of time finding, hiring, and training videographers. We've found and hired video talent to help not only my companies (River Pools, The Sales Lion, and IMPACT) but also many of our clients, all in an effort to learn to do video in-house and ultimately develop a true culture of video within their organization.

Read More