Let me share a quick fact with you. A recent study found people follow directions with text and illustrations 323% better than with just text. I repeat 323% better. That’s nuts, right?! If users digest messages and take action that much more when accompanied by a visual then why not turn your marketing content into visual content? Infographics can be a highly effective way to get your content out into the digital in this way and engage your audience than with text alone. But how do you make sure that yours is more than just another pretty image?
Let’s face it, when your job is to be creative all the time, it’s easy to fall into a slump. The tasks you once saw as new and exciting, have now become just another part of your routine. You’ve lost the spark you once had, the flame has dwindled, you’ve lost the twinkle in your eye... Okay, maybe it’s not that dramatic. Maybe you’re just plain not feeling creative today. Creative slumps happen to the best of us. That’s why I think it’s so important to not just work hard, but to take some time out, relax, and remember why you’re a Creative to begin with.
With an average of one-third of online activity being spent on video, it is no surprise to anyone that video marketing is one of the biggest channels of distribution for content marketers. Every day, people are watching hundreds of millions of hours of content on YouTube alone. It’s estimated that every minute, 300 hours of video are uploaded to the platform. -- That’s 18,000 hours in one hour. (WHAT?!)
As we shed the hardships and mishaps of 2016 and attempt to step our best foot forward into 2017, many of us look forward to the new year as a chance for big changes and fresh beginnings. Some people get expensive new gym memberships, others set a budget, some even set aside daily time for meditation. New Year’s resolutions are really just a great excuse to put some solid thought into how to create a better yourself over the next 12 months, but it can also be a perfect time to examine the possibilities to come and areas to improve your marketing, design, and business overall!
According to BBC, over 30 million presentations are created by businesses every day. That’s a lot of freaking slide decks Chances are if you’re reading this, you too have put together a slide deck for yourself or your company. I have made quite a few in my day, both as a professional designer and as a student, so I am here to share some quick ways to supercharge your presentation.
10 Days into our new year we lost a visionary, a pioneer, a truly creative soul. David Bowie, born David Robert Jones, was much more than the singer-songwriter he was most highly recognized as -- he was a creative mastermind. Bowie was encouraged to follow his creative pursuits from a young age, studying music, art, and design (specifically typesetting and layout) and he did just that. He pooled his experience and knowledge to create the ever-changing, ever-innovating original brand that he was.
We all know the importance of a first impression. Some people even say that an initial judgment is made in seven seconds or less. Unfortunately, for all of us digital marketers and creatives, studies show that, with a website, you only have about 50 milliseconds (or 0.05 seconds) to captivate your audience. One of the very first things people see when landing on your website is your hero image.
As a highly visual person, Instagram is by far my favorite social media platform. I make sure to keep my feed stocked full of things that will inspire me.