Inbound Marketing Blog

Liz Murphy

Liz has a single goal: To empower organizations to differentiate themselves as industry leaders through game-changing content. Prior to joining IMPACT, Liz worked for over 10 years in various editorial, marketing and client relations roles for brands including Quintain Marketing, LivingSocial and CQ Press. Outside of the office, Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio, but considers herself emotionally allergic to olives. Liz is also a freelance beer writer and an enthusiastic camper.

Content Marketing Creator's Block Graphic Design

"Our Greatest Hits on Collaboration & Feedback" (Creator's Block Podcast)

By: Liz Murphy February 20th, 2018

Blog Feature

This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode.  However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics. Collaboration. Feedback. Project management.  The very core of what we all do every day.

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Creator's Block Leadership Podcasts & Shows

"Complaining About Clients & Playing the Victim" (Creator's Block, Ep. 61)

By: Liz Murphy February 13th, 2018

Blog Feature

Last week, while I was in the office, I remember saying to someone as a joke, "Our jobs would be perfect if it weren’t for clients, am I right?"

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Creator's Block Graphic Design Podcasts & Shows

"What Does a Designer Career Path Look Like?" (Creator's Block, Ep. 60)

By: Liz Murphy February 6th, 2018

Blog Feature

While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest -- IMPACT designer Joe Rinaldi -- to talk about a designer-specific challenge. But first, a little background.

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Creator's Block Leadership Podcasts & Shows

"Even Workplace Gladiators Need Naps, a Minisode" (Creator's Block, Ep. 59)

By: Liz Murphy January 30th, 2018

Blog Feature

Week after week, Marcella, Jessie-Lee, and I talk about topics that help us work smarter and create better. This, however, is not one of those weeks.

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Creator's Block Leadership Podcasts & Shows

"Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

By: Liz Murphy January 23rd, 2018

Blog Feature

Back in early December, Jessie-Lee cruelly abandoned Marcella and myself, and we were left to our own devices to record our 51st episode -- Are Undermining Words a Crime?

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More Than Marketing: How to Use Inbound Principles Across Your Business [Free Webinar]

By: Liz Murphy January 23rd, 2018

Blog Feature

A long time ago, in a galaxy far, far away...  Okay, just kidding. Approximately four years ago, when I was first officially exposed to the inbound methodology as a marketer, a light bulb went off in the darkest corners of my cobweb-ridden, caffeine-addled brain.  "Holy cannoli, they're right," I thought to myself, as I made my way through HubSpot's inbound certification for the very first time.  "The way I'm buying has changed. If I could have gone through the entire sales process of buying my most recent car without talking to a salesperson -- from research to sign-off on the dotted line -- I would have. I want more. More information, more insights, more actionable data, more answers at my fingertips, on-demand. And so do my buyers." Inbound is all about putting your audience first no matter what stage of the journey they are in.

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Content Marketing Website Design Creator's Block

"How to Handle Feedback You Don't Agree With" (Creator's Block, Ep. 57)

By: Liz Murphy January 16th, 2018

Blog Feature

I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."

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IMPACT Live

4 Reasons to Get Early Bird Tickets to IMPACT Live '18 Now

By: Liz Murphy January 11th, 2018

Blog Feature

It's 7:30 a.m. on a Thursday morning -- at least it is here on the East Coast.  Normally, I would be bending over backward to ease you into the day with a few inspirational quotes or maybe even a quick how-to. But at this moment, you and I have bigger fish to fry.  Here's the deal, folks. Early bird pricing for IMPACT Live '18 ends on January 17 -- and if you haven't gotten your tickets yet, I'm going to need you to sit down. You and I are going to have little chat.

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