Ladies and gentlemen, I think we can all agree that IMPACT Live 2018 was absolutely fantastic. With more than 500 of our closest marketing and sales friends, we all experienced two very full and memorable days of learning, meeting new people, and having a total blast while doing it. (You can check out the recaps: Day 1 and Day 2.) Heck, I even got to speak this year! Here's the thing, though. Marketing conferences -- especially the good ones -- are exhausting marathons that leave me at once elated and energized to take action, and completely and utterly ready to embrace a new life as a human contact-avoiding hermit.
People in our industry talk a lot about wanting to be thought leaders, which makes sense. You don't want to sound like your competitors. You want to differentiate yourself with bold ideas and opinions that challenge convention.
When I ask marketers, "What is the most common reason content projects fail," typically they say the actual content creation stage is the culprit. It's true that a lot of projects end up needing to dump their proverbial Starship Enterprise Warp Core due to a failure in the writing of the words department. But one of the most insidious and more common reasons content projects fail is also the one that's most often overlooked: The content workflow that's supposed to be governing a project is broken.
Even though I’m a writer who can sometimes make 1,000+ word counts look as easy as riding a bike, don’t be fooled by my graceful exterior. Not only do I not know how to ride a bike (gasp!), I also find myself mentally pulling my hair out when I’m under a deadline to produce blog content for work. And there’s nothing more frustrating about the blogging process than writing an introduction.
Today is the launch of IMPACT's newest weekly show, Content Lab. Content Lab is podcast for content marketers who want the inside scoop on the strategies, tools, and tactics you need to create remarkable content your audience will obsess over. Since it's the first episode, I thought about playing it safe by dipping a timid toe in the shallow part of the pool with an easy topic, but instead, I decided to dive right in to the deep end with a big and meaty one -- pillar content.
Here are the guidelines to teach you how to write a case study Pick your case study subject with the best-completed work supported by measurable results that show how you solved a client problem. Gather as much information as possible across the entire story... Write your case study with a narrative that is memorable. Design the case study so it's visually appealing enough for prospects to read. There is a difference between learning how to write a case study and learning how to write a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution.
Well, last week was my very last episode as host of the Creator's Block podcast, which I founded with Jessie-Lee two years ago. While I'm excited to begin my newest podcasting adventure with IMPACT -- the Content Lab podcast -- I do want to pause and reflect today on a few of my favorite episodes from the past year, before I say goodbye for good. And if you missed my last episode, where I pass the co-host torch to the immensely talented Justine, check it out below... From morning routines to getting raw over a Brené Brown book, to carefrontations and mindfulness, it's been a good run. I'm really going to miss squawking in your ear once a week about my feelings. If you won't, just lie to me, tell me I'm pretty, and that you'll miss me, too. Creator's Block returns on July 17 with Justine Timoteo and Marcella Jalbert. Enjoy!
This is a big week for Creator's Block. In fact, it's quite a milestone for myself and the podcast. In a couple of weeks, Creator's Block will return (on July 17, to be precise), just in time to celebrate its second anniversary. But I will not be returning with it, as Marcella's co-host.