Inbound Marketing Blog

Liz Murphy

Liz has a single goal: To empower organizations to differentiate themselves as industry leaders through game-changing content. Prior to joining IMPACT, Liz worked for over 10 years in various editorial, marketing and client relations roles for brands including Quintain Marketing, LivingSocial and CQ Press. Outside of the office, Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio, but considers herself emotionally allergic to olives. Liz is also a freelance beer writer and an enthusiastic camper.

Leadership Storytelling Creative Inspiration

7 Inspiring Podcasts on Work, Leadership, & Life for Your Thanksgiving Travels

By: Liz Murphy November 22nd, 2017

Blog Feature

Not only is today Thanksgiving Eve -- it's time to prep those stretch pants for turkey, stuffing, and pie, y'all -- it's also one of the busiest travel days of the entire year. I'll admit I'm pretty lucky, as my days of dashing through airports, racing to make trains, and wallowing in holiday traffic are behind me since I moved closer to home about 10 years ago.  But that doesn't mean I want to leave you brave Turkey Day Road Warriors without inspiration as you chart your own journey home toward family, friends, loved ones, and tryptophan. To help you on your way, here are nine addictive podcast episodes across a wide range of topics: productivity, storytelling, leadership, UX, when life falls apart, time management, and everything in between. 

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Website Design Creator's Block Graphic Design

Creator's Block #49: 7 Creative Apps & Tools We’re Thankful For [Podcast]

By: Liz Murphy November 21st, 2017

Blog Feature

While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality.  Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients.  So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for. 

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Website Design Creator's Block Graphic Design

Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

By: Liz Murphy November 14th, 2017

Blog Feature

For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.

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Content Marketing Creator's Block Graphic Design

Creator's Block #47: Process vs. Innovation [Podcast]

By: Liz Murphy November 7th, 2017

Blog Feature

Love 'em or hate 'em, processes exist for a reason. 

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Content Marketing

4 Free Apps That Will Make You a Content Rockstar

By: Liz Murphy November 6th, 2017

Blog Feature

Leaving aside the fact that writing content is the foundation of inbound marketing, tell me you don’t feel an immense sense of pride when you hit “publish” on a blog post, eBook, or whitepaper you’re really proud of -- no matter how hard it was to write.

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Creator's Block Graphic Design Podcasts & Shows

Creator's Block #46: 6 Terrifyingly Good (& Bad) Halloween Ads [Podcast]

By: Liz Murphy October 31st, 2017

Blog Feature

Ah, Halloween.  It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements.  The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)

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Creator's Block Podcasts & Shows Value Propositions & Messaging

Creator's Block #45 [Podcast]: Why the Word "Expert" Sucks

By: Liz Murphy October 24th, 2017

Blog Feature

Every two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast. Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen just doing our jobs. But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week." (Our podcast can be a little like work therapy for us.) It was a moment just like that, that inspired this episode. Jessie-Lee came to us and said, "I need to talk about the word 'expert.' It makes me uncomfortable, and I want to get your thoughts on it." Though Jessie-Lee kept us in suspense until the day we recorded about why she didn't like the word and the story it tells, it was well worth the wait. Because, as it turned out, she wasn't alone.

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Copywriting

You're Killing Your Message with These Words. Here's How to Fix it.

By: Liz Murphy October 24th, 2017

Blog Feature

Earlier this week, Jessie-Lee, Marcella, and I got together to record an episode of the Creator's Block podcast, during which we talked about the word "expert." More specifically, Jessie-Lee's personal beef with the word. (Don't worry. I'm not spoiling the episode, which you can listen to here. But it has inspired the related rant that follows.)

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