Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.
A long time ago, in a galaxy far, far away, I was a content strategist at IMPACT who served two masters. I worked with our client services team to help optimize processes, and I supported the brand team (IMPACT’s in-house marketing department). Then, I got a virtual knock on my door. “Liz, you’ve been killing it with what you’ve been doing for us so far, but we need you to go be a content strategist and marketer for the sales team,” the IMPACT leadership team told me. “We have big goals and big projects that require your help.” Because I strive to be a team player who understands that, sometimes, you’ll need to pull up your big girl pants and do the job that’s needed, I said yes. I was on-board and ready to do the work. On the inside, however, I was mentally kicking rocks, like a poutier, whinier version of Charlie Brown.
We’ve talked about change before in the big, global, life-quaking kind of way. Switching careers. Going to a new company. Starting a family. Moving. But today, we’re going to address a different kind of change that's specific to the workplace. Where you’re not moving, changing your life, or pivoting your career by choice. Instead, you’re going about your business one day at work, and suddenly change starts happening to you and around you -- without warning.
This is going to be an emotionally honest episode, because I went into it feeling both motivated and excited, but also somewhat defeated. On the one hand, it's the start of a new quarter. And during our team meeting yesterday, we talked about new objectives, new processes, and all of those great “turning over a new leaf” feelings. The kind of stuff that makes you feel refreshed and ready to take on the world. On the other hand, the end of last quarter, which concluded last Friday, ended in… well, failure. Quite a bit of it. And I was still emotionally licking my wounds.
This is the first post in a series about pillar content best practices. I was first introduced to the concept of pillar content many moons ago, when Kathleen told Jessie-Lee and myself that we were going to make one about web design. At the time, I didn't really understand the concept of pillar content. All I knew was that, even though I was a passionate content creator, the idea of creating some 12,000+ word monolith that had no guarantee of success sounded painful.
Last week, we announced the bittersweet news that Jessie-Lee was leaving the Creator's Block podcast to take on her new role as co-host of the IMPACT Website Throwdown. That's why we decided to dedicate this week's episode to the concept of change. More specifically, those moments where we need to make big choices -- tough choices -- that facilitate professional growth.
It's always exciting (and bittersweet) to say goodbye when someone moves onto a new adventure, but that's exactly what we're doing today. While next week's episode will be her last official episode as a co-host of the Creator's Block Podcast, Marcella and I are so happy to announce that Jessie-Lee will be leaving Creator's Block to become the new co-host of the IMPACT Website Throwdown. In honor of the fact that Jessie-Lee's debut on the Website Throwdown is going down today, Tuesday, March 20 at 2 p.m. Eastern -- with special guest Zak Pines, VP of Marketing at Bedrock Data -- this week we reflect on our three favorite episodes. We'll miss you Jessie-Lee!
Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week. It was all about growth-driven design. As a content and inbound marketer nerd, I've always understood the high-level value proposition of growth-driven design. "The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It's the future of website redesign, because it's built on a framework of continuous improvement." This all sounds amazing. In theory.