Inbound Marketing Blog

Liz Murphy

As IMPACT's content strategist, Liz does more than wrangle commas. With 10+ years of editorial and inbound experience, she's obsessed with innovating ways to create content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.) No matter which hat she wears, her goal is simple -- empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Liz has worked with organizations across a wide range of industries including cybersecurity and healthcare, to government sales and insurance. Liz lives in Annapolis, MD with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)

Marketing Events Career

7 Brutally Honest Marketing Conference Survival Tips

By: Liz Murphy August 13th, 2018

Blog Feature

Ladies and gentlemen, I think we can all agree that IMPACT Live 2018 was absolutely fantastic. With more than 500 of our closest marketing and sales friends, we all experienced two very full and memorable days of learning, meeting new people, and having a total blast while doing it. (You can check out the recaps: Day 1 and Day 2.) Heck, I even got to speak this year! Here's the thing, though. Marketing conferences -- especially the good ones -- are exhausting marathons that leave me at once elated and energized to take action, and completely and utterly ready to embrace a new life as a human contact-avoiding hermit.

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Content Marketing Podcasts & Shows Content Lab

"Teaching Not Preaching" with Laura Belgray of Talking Shrimp (Content Lab, Ep. 3)

By: Liz Murphy August 1st, 2018

Blog Feature

People in our industry talk a lot about wanting to be thought leaders, which makes sense. You don't want to sound like your competitors. You want to differentiate yourself with bold ideas and opinions that challenge convention.

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Content Marketing Podcasts & Shows Content Lab

"How to Create Killer Content Workflows" with Rob Mills of GatherContent (Content Lab, Ep. 2)

By: Liz Murphy July 25th, 2018

Blog Feature

When I ask marketers, "What is the most common reason content projects fail," typically they say the actual content creation stage is the culprit. It's true that a lot of projects end up needing to dump their proverbial Starship Enterprise Warp Core due to a failure in the writing of the words department.  But one of the most insidious and more common reasons content projects fail is also the one that's most often overlooked: The content workflow that's supposed to be governing a project is broken.

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Blogging Content Marketing

Blogging Tips: 3 Fun Ways to Write a Blog Introduction

By: Liz Murphy July 20th, 2018

Blog Feature

Even though I’m a writer who can sometimes make 1,000+ word counts look as easy as riding a bike, don’t be fooled by my graceful exterior. Not only do I not know how to ride a bike (gasp!), I also find myself mentally pulling my hair out when I’m under a deadline to produce blog content for work. And there’s nothing more frustrating about the blogging process than writing an introduction.

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Content Marketing Podcasts & Shows Content Lab

"Demystifying Pillar Content" with Justin Champion of HubSpot (Content Lab, Ep. 1)

By: Liz Murphy July 18th, 2018

Blog Feature

Today is the launch of IMPACT's newest weekly show, Content Lab. Content Lab is podcast for content marketers who want the inside scoop on the strategies, tools, and tactics you need to create remarkable content your audience will obsess over. Since it's the first episode, I thought about playing it safe by dipping a timid toe in the shallow part of the pool with an easy topic, but instead, I decided to dive right in to the deep end with a big and meaty one -- pillar content.

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Testimonials Free Resources

How to Write a Case Study Analysis [+ Free Case Study Template]

By: Liz Murphy July 10th, 2018

Blog Feature

Here are the guidelines to teach you how to write a case study Pick your case study subject with the best-completed work supported by measurable results that show how you solved a client problem.  Gather as much information as possible across the entire story... Write your case study with a narrative that is memorable. Design the case study so it's visually appealing enough for prospects to read.  There is a difference between learning how to write a case study and learning how to write a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution. 

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Content Marketing Creator's Block Leadership

"Liz's 5 Favorite Episodes" (Creator's Block Podcast)

By: Liz Murphy July 3rd, 2018

Blog Feature

Well, last week was my very last episode as host of the Creator's Block podcast, which I founded with Jessie-Lee two years ago.  While I'm excited to begin my newest podcasting adventure with IMPACT -- the Content Lab podcast -- I do want to pause and reflect today on a few of my favorite episodes from the past year, before I say goodbye for good. And if you missed my last episode, where I pass the co-host torch to the immensely talented Justine, check it out below...  From morning routines to getting raw over a Brené Brown book, to carefrontations and mindfulness, it's been a good run. I'm really going to miss squawking in your ear once a week about my feelings. If you won't, just lie to me, tell me I'm pretty, and that you'll miss me, too. Creator's Block returns on July 17 with Justine Timoteo and Marcella Jalbert. Enjoy!

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Creator's Block Podcasts & Shows Career

"The Effect of Stress & Anxiety in the Workplace" (Creator's Block, Ep. 76)

By: Liz Murphy June 26th, 2018

Blog Feature

This is a big week for Creator's Block. In fact, it's quite a milestone for myself and the podcast.  In a couple of weeks, Creator's Block will return (on July 17, to be precise), just in time to celebrate its second anniversary. But I will not be returning with it, as Marcella's co-host. 

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