Inbound Marketing Blog

Liz Murphy

As IMPACT's content strategist, Liz does more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective. (She also works with in-house contributors and clients as an editor, strategist, interviewer, coach, and sometimes therapist.) No matter which hat she's wearing, her goal is simple -- to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content. Throughout her career, Liz has worked with organizations across a wide range of industries -- from cyber security and health care, to government sales and insurance. Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves public radio and is also a freelance beer writer and an enthusiastic camper. Finally, she has very aggressive feelings about pineapple on pizza. (It's best not to engage her on that topic.)

Creator's Block Podcasts & Shows Speaking & Communication

"Is Work Life Balance Even Possible?" (Creator's Block, Ep. 75)

By: Liz Murphy June 19th, 2018

Blog Feature

Ah, work-life balance. It's kind of like parenting or finding true love -- everyone has an opinion about it.  "There's no such thing as work-life balance, only work-life blend." "There's no such thing as work-life balance, only LIFE!" "You can only spend X number of hours a day doing work, without ruining your personal life." "If you're not committing X number of hours to work, is it even worth doing or being passionate about?"

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Creator's Block Podcasts & Shows Speaking & Communication

"The Lie of Not Having Enough Time" (Creator's Block, Ep. 74)

By: Liz Murphy June 12th, 2018

Blog Feature

I don’t know how it happened, but I sneezed and somehow we’re now weeks away from the end of yet another quarter -- and not just any quarter. The second quarter. Which means we’re almost halfway through the entire year. WHAT?! While I’d love to say that I’ve got all my ducks in a row, and all of my plans to "crush my goals" or whatever are going along swimmingly, I would be lying. Here’s the thing though. Now that the finish line is in sight, I’ve noticed a lot of people saying, “I don’t have time for this, I don’t have time for that” -- myself included, I’m not immune -- in a way that makes me wonder if that’s really the case. Do we really not have enough time? 

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Content Marketing

Pillar Content: 2 Dos & 2 Don'ts for Marketers [Series]

By: Liz Murphy June 11th, 2018

Blog Feature

This is part two of a multipart series on pillar content. Get caught up with the first article in this series, Pillar Content: 4 Important Lessons for Beginners. If you’re a long-time reader, first-time caller to the IMPACT blog -- or you have the serious misfortune of running into me at networking events -- you know that I’m a little obsessed with pillar content and topic clusters. (If this is your first experience with yours truly, I welcome you to our program, already in progress. Get caught up.) As a result, I’ve spent the past few quarters building pillars and topic clusters, and then testing them and refining them, depending on what the data says is -- and isn't -- working.

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Creator's Block Podcasts & Shows Speaking & Communication

"How to Get Better Work from Your Creatives" (Creator's Block, Ep. 73)

By: Liz Murphy June 5th, 2018

Blog Feature

One of our long-time listeners, Frances Bowman, reached out to us awhile back with a request -- to talk more about how to give good feedback to creative marketing pros like us. 

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Content Marketing Sales & Marketing Alignment

How to Create Marketing Content Your Sales Team Will Love

By: Liz Murphy June 4th, 2018

Blog Feature

I’m not a parent. In fact, given that some of my friends lovingly refer to me as a “hospice for house plants,” putting a child in my hands may not be the best idea. (Fun fact: Did you know that a cactus dies from the bottom up?) Yet, with today’s topic, I feel a bit like a parent trying to corral two squabbling siblings. They know they need to work together, but still they “just don’t wanna.” In this case, the two siblings in question are marketing and sales. Even though it's easy for both to complain about how hard it is to create content that both teams find useful, if they would just work together, things would immediately improve.

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Creator's Block Leadership Podcasts & Shows

"When Your Personal Life Leaks Into Work" (Creator's Block, Ep. 72)

By: Liz Murphy May 29th, 2018

Blog Feature

Marcella and I are back with a brand new episode. This week, we're answering a very important question: What do you do when your personal life starts to negatively impact work? We're not talking about having a bad hair day or spilling coffee on yourself before you get to work. We're referring to much more serious instances -- issues at home, a death or medical emergency in the family, etc.

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Content Marketing Creator's Block Leadership

"The Best of Our Guests" (Creator's Block Podcast)

By: Liz Murphy May 22nd, 2018

Blog Feature

One of the best parts of our job is the fact that we get to wake up each morning knowing we get to work with some of the smartest people in the industry. So, this week, while our noses are deep in projects, processes, and creative objectives, Marcella and I are sharing with you our favorite episodes featuring other IMPACTers.  From collaboration and career paths, to "carefrontations" and mindfulness, these have been some of our favorite conversations. Enjoy!

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Content Marketing Content Distribution

Subscriptions on Medium Are No More: What We've Learned from Medium's Latest Pivot

By: Liz Murphy May 21st, 2018

Blog Feature

Chris Faraone, founder of the Boston Institute for Nonprofit Journalism, was not happy with Medium last week, after they rolled out yet another change to how the publishing platform functions and enables their publishing partners. Those organizations who had their own independent subscription paywalls on a Medium publication they had created -- like BINJ -- were notified on Friday, April 27, they would be canceled on May 7. After that date, readers with subscriptions to those publications would lose them as they came up for renewal.  (Of note, affected publishers were welcome to ask for an extension, if they needed more time to handle the news that they were going to be losing a revenue stream.) As Faraone was quick to point out, this wasn't a small change, like the sunsetting of a particular feature. Instead, Medium was gutting a critical source of funding. 

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