The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.” Not only is that mission statement accurate, but it beautifully articulates how Google has changed the world. Now, while I can’t say that Google hasn’t successfully strode forward on this goal, I do believe it may not be fully living up to its promise. Here’s why (and how we’re taking steps to fix it for you).
Even though sales and marketing are on the same team, sometimes you'd swear they were working for rival companies. It would be one thing if this lack of unity was just watercooler chat, but the reality is this misalignment limits results. Big time. Luckily, creating a Service Level Agreement (SLA), or agreed upon terms between teams, is the key to clearing the conflict and amplifying revenue results.
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Things have been rapidly changing in the marketing space. 2016 marked the solidification of some major changes in consumer behavior and the writing is on the wall for how the best marketers will adapt in 2017. When compiling sources for this article, I came across Brian Halligan's “4 Things Marketers Should Do In 2017” post on thinkgrowth.org. Brian paints a clear picture on how buyer behavior is shifting and he shares these four recommendations as areas of focus in 2017:
As consumer behavior, marketing technology, and the role of marketing leaders shift, so do the challenges they face. 2017 will be no exception.
If you've been reading our inbound marketing blog for a while, you know we're big fans of HubSpot. We use HubSpot to grow our clients business and our own. We basically live in the platform. However, nothing is perfect, and HubSpot is no exception to that rule.
Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.
If you’ve been around the inbound marketing community for a while you’ve probably heard the term “sales and marketing.” The concept is a way to make sure those two teams of your organization work and execute around a common goal -- revenue. Now, there’s a new term being thrown around: Sales enablement. If you’re anything like me, you’re probably wondering, “What is sales enablement?” “How is it different from sales and marketing alignment?” and “Why are all these marketers talking about sales?” Well, let’s start at the top.
This year, INBOUND 2016 has been a blast. It has also solidified one major concept in my mind. “Marketing and sales can no longer be considered separate groups.” Here’s why: When we made a purchase in the past, we were attracted by marketing and educated by sales. We learn the basics from marketing, but ultimately interact with sales to determine if the product or service we chose was, in fact, the best choice. The thing is, this has all changed.
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