In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.
People try to do too much, too fast. Trust me, I’m no exception. When IMPACT first started with building chatbots, our strategy was a bit all over the place. We built a LOT of different bots. Most of them were pretty complicated, and, well... the results were poor.
I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?” If that sounds like you, fear not. By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.
I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?
Woot! It’s that time of year again. It seems like just a few months ago the greatest marketing minds from around the world descended on Boston, but already, INBOUND 2017 is right around the corner.
Things have been rapidly changing in the marketing space. 2016 marked the solidification of some major changes in consumer behavior, putting the writing on the wall for how the best marketers would adapt in 2017. Earlier this year, I came across Brian Halligan's “4 Things Marketers Should Do In 2017” post on thinkgrowth.org. Brian painted a clear picture on how buyer behavior was shifting and shared these four recommendations as areas of focus in 2017 :