Inbound Marketing Blog

Kyle Bento

As IMPACT’s Emerging Technology Specialist, Kyle helps our clients and members of the IMPACT community succeed with tomorrow’s trends and technologies. People ask, “Is Kyle part robot?" We’re not sure, but here’s what we know: Kyle blends an understanding of what buyers crave — and what creates value for brands — with raw implementation know-how. When Kyle isn’t empowering others to gracefully embrace the future, he can be found with a camera in hand capturing the world from his perspective.

Infographics Chatbots & Live Chat Conversational Marketing

6 Conversational Best Practices for Live Chat Success [Infographic]

By: Kyle Bento July 20th, 2018

Blog Feature

Imagine this: you visit a company’s website because you have a question about their service. After flipping through a few pages and not finding the answer, you notice there’s a chat bubble on the bottom hand corner. Lightbulb. You can chat with someone who will give you a quick answer, right now, so you click that little button and fire off your question. Then you wait…

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Conversational Marketing

Striking Gold With Conversations: Your Future Success Metrics

By: Kyle Bento June 18th, 2018

Blog Feature

In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.

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Chatbots & Live Chat Conversational Marketing

Conversational Marketing: The 4 Best Pages to Put Chatbots On

By: Kyle Bento June 7th, 2018

Blog Feature

People try to do too much, too fast. Trust me, I’m no exception. When IMPACT first started with building chatbots, our strategy was a bit all over the place. We built a LOT of different bots.  Most of them were pretty complicated, and, well... the results were poor.

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Marketing Strategy

Best Practices for Getting Started with Conversational Marketing & Sales

By: Kyle Bento May 1st, 2018

Blog Feature

I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?”  If that sounds like you, fear not. By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar. 

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Inbound Marketing Social Media Marketing Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

Blog Feature

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Video Marketing

The Best Equipment for Getting Started with Business Video

By: Kyle Bento October 17th, 2017

Blog Feature

If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.

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Marketing Events INBOUND Event

7 Exciting Things You Won't Find on the INBOUND Schedule [VIDEO]

By: Kyle Bento September 15th, 2017

Blog Feature

I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?

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Marketing Events INBOUND Event

The One Thing You NEED to Do at INBOUND 2017

By: Kyle Bento August 31st, 2017

Blog Feature

Woot! It’s that time of year again. It seems like just a few months ago the greatest marketing minds from around the world descended on Boston, but already, INBOUND 2017 is right around the corner.

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