Standing on-stage in front of 500 of the sharpest marketers I know, I posed two simple questions.
Imagine this: you visit a company’s website because you have a question about their service. After flipping through a few pages and not finding the answer, you notice there’s a chat bubble on the bottom hand corner. Lightbulb. You can chat with someone who will give you a quick answer, right now, so you click that little button and fire off your question. Then you wait…
In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.
People try to do too much, too fast. Trust me, I’m no exception. When IMPACT first started with building chatbots, our strategy was a bit all over the place. We built a LOT of different bots. Most of them were pretty complicated, and, well... the results were poor.
I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?” If that sounds like you, fear not. By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.
I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?