As IMPACT’s Content Marketing Specialist and resident Alaskan, it seems I’m always fielding two types of questions: How can I get my content to the top of a search engine result page (SERP)? Wait, did you just say you live in Alaska? what is The Last Frontier really like? It’s a mixed bag of topics I answer to, but I’m always happy to answer both. To save time answering all of your SERP Feature questions in addition to your most pressing Land of the Midnight Sun queries, I’ve decided to tackle them both with a cool little infographic. Whether you’re looking for answers to what a Featured Snippet is (and how to get it) or you’re thinking of taking a heli snowboarding trip in the Chugach Mountains followed by a dog sled tour in Fairbanks, I’ve got you covered.
Long before I learned all this cool stuff about Google My Business, I spent a little over a decade working as a carpenter in Alaska. The most important lesson I learned during my time in construction is how critical it is to choose the right tool for the job, and if you want to get clean results, you’ve got to utilize your tools in the most efficient way possible. You’d probably agree that if you needed to drive a screw into a piece of sheetrock, you probably shouldn’t be reaching for a hammer, right? Please tell me you wouldn’t grab a hammer.
Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.
You know what my favorite stage of the buyer's journey is? The consideration stage. This is where buyers really start to ask the questions that will ultimately decide what they purchase. It's also the stage most businesses ignore, dismiss, or don't really consider creating content for. Why? Because they're too busy fine-tuning their offerings at the decision stage or cranking out tons of fluffy content at the awareness stage hoping to bring new people into the funnel. They focus on the two ends of the funnel, where people come in as strangers and where they exit as customers, but it's the middle of the funnel where most of the buying decision really happens. It's here where consumers will do the majority of their self-driven research into all the possible solutions to their problems. And it's here where I teach my clients to focus a lot of their content creation efforts.
You've probably heard about some of the amazing marketing automation you can do with HubSpot. And at this point in your buyer's journey, we're willing to guess you're pretty committed to the idea of getting HubSpot. The only thing stopping you is that you first want to explore which of HubSpot's three packages is the best fit for you. We get it, there's nothing worse than having buyer's remorse from a bad purchase decision.
Not all leads are created equal. We know, we wish it wasn't true either. But wishing it to be true doesn't change the fact that many of the visitors to your website simply will not be a good fit for your business. One of the biggest time killers your sales teams face stems from spending too much time chasing down bad leads in the hopes of polishing them up a bit and turning them into quality, workable leads.
Wouldn't you just love to be a pro at HubSpot? Be able to jump right into the tool and create awesome blog posts, forms, landing pages, and CTAs? Maybe run reports of the keywords you're ranking for, see which articles and pages are performing the best, and see how your efforts stack up to the competitors?
Before we dive into today's topic about website homepage videos, let's forget about your own website for just a second. Rather than approach this article from the viewpoint of a business owner or employee, I want you to put yourself in the shoes of a consumer. It shouldn't be hard. You make purchases for yourself, for others, or for your business nearly every day.