Inbound Marketing Blog

Kevin Phillips

Blogging Content Marketing

17 Business Blog Topics Your Audience Wants You To Write

By: Kevin Phillips June 21st, 2018

Blog Feature

Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.

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Blogging Content Marketing Copywriting

Keep These 5 Best Practices Handy for Writing Your Next Comparison Article!

By: Kevin Phillips May 9th, 2018

Blog Feature

You know what my favorite stage of the buyer's journey is? The consideration stage. This is where buyers really start to ask the questions that will ultimately decide what they purchase. It's also the stage most businesses ignore, dismiss, or don't really consider creating content for. Why? Because they're too busy fine-tuning their offerings at the decision stage or cranking out tons of fluffy content at the awareness stage hoping to bring new people into the funnel. They focus on the two ends of the funnel, where people come in as strangers and where they exit as customers, but it's the middle of the funnel where most of the buying decision really happens. It's here where consumers will do the majority of their self-driven research into all the possible solutions to their problems. And it's here where I teach my clients to focus a lot of their content creation efforts.

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HubSpot & Marketing Automation

Choosing The Best HubSpot Package for You: Basic vs Pro vs Enterprise

By: Kevin Phillips May 31st, 2017

Blog Feature

You've probably heard about some of the amazing marketing automation you can do with HubSpot. And at this point in your buyer's journey, we're willing to guess you're pretty committed to the idea of getting HubSpot. The only thing stopping you is that you first want to explore which of HubSpot's three packages is the best fit for you. We get it, there's nothing worse than having buyer's remorse from a bad purchase decision.

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HubSpot Lead Scoring

HubSpot Lead Scoring Best Practices: How to Score Like a Pro

By: Kevin Phillips May 2nd, 2017

Blog Feature

Not all leads are created equal. We know, we wish it wasn't true either. But wishing it to be true doesn't change the fact that many of the visitors to your website simply will not be a good fit for your business. One of the biggest time killers your sales teams face stems from spending too much time chasing down bad leads in the hopes of polishing them up a bit and turning them into quality, workable leads.

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HubSpot & Marketing Automation

Do You Need HubSpot Training? Here's How to Tell

By: Kevin Phillips February 21st, 2017

Blog Feature

Wouldn't you just love to be a pro at HubSpot? Be able to jump right into the tool and create awesome blog posts, forms, landing pages, and CTAs? Maybe run reports of the keywords you're ranking for, see which articles and pages are performing the best, and see how your efforts stack up to the competitors?

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Video Marketing Website Design

10 Awesome Website Homepage Videos You'll Want For Yourself

By: Kevin Phillips January 19th, 2017

Blog Feature

Before we dive into today's topic about website homepage videos, let's forget about your own website for just a second. Rather than approach this article from the viewpoint of a business owner or employee, I want you to put yourself in the shoes of a consumer. It shouldn't be hard. You make purchases for yourself, for others, or for your business nearly every day.

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Video Marketing

5 Easy Videos Every Small Business Can Make ASAP (With Awesome Examples)

By: Kevin Phillips November 30th, 2016

Blog Feature

Is your business currently producing video content to inform and engage your prospective clients? Do you have a YouTube channel that you’re consistently uploading new videos to? Do you have videos embedded, or linked to, in your blog posts, website pages, landing pages, thank you pages, and emails? If you answered, “no” to any of these questions, then you might just be missing out on raking in tons of money for your business.

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Content Marketing Conversion Rate Optimization

8 Types of Lead Magnets Guaranteed to Convert More Traffic

By: Kevin Phillips August 4th, 2016

Blog Feature

As content marketers, we have three main goals that fuel all of our efforts: drive new and returning traffic to our website, convert that traffic into leads, and nurture those leads into becoming customers who are excited about our brands’ products and services.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example