Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.
You know what my favorite stage of the buyer's journey is? The consideration stage. This is where buyers really start to ask the questions that will ultimately decide what they purchase. It's also the stage most businesses ignore, dismiss, or don't really consider creating content for. Why? Because they're too busy fine-tuning their offerings at the decision stage or cranking out tons of fluffy content at the awareness stage hoping to bring new people into the funnel. They focus on the two ends of the funnel, where people come in as strangers and where they exit as customers, but it's the middle of the funnel where most of the buying decision really happens. It's here where consumers will do the majority of their self-driven research into all the possible solutions to their problems. And it's here where I teach my clients to focus a lot of their content creation efforts.
You've probably heard about some of the amazing marketing automation you can do with HubSpot. And at this point in your buyer's journey, we're willing to guess you're pretty committed to the idea of getting HubSpot. The only thing stopping you is that you first want to explore which of HubSpot's three packages is the best fit for you. We get it, there's nothing worse than having buyer's remorse from a bad purchase decision.
Not all leads are created equal. We know, we wish it wasn't true either. But wishing it to be true doesn't change the fact that many of the visitors to your website simply will not be a good fit for your business. One of the biggest time killers your sales teams face stems from spending too much time chasing down bad leads in the hopes of polishing them up a bit and turning them into quality, workable leads.
Wouldn't you just love to be a pro at HubSpot? Be able to jump right into the tool and create awesome blog posts, forms, landing pages, and CTAs? Maybe run reports of the keywords you're ranking for, see which articles and pages are performing the best, and see how your efforts stack up to the competitors?
Before we dive into today's topic about website homepage videos, let's forget about your own website for just a second. Rather than approach this article from the viewpoint of a business owner or employee, I want you to put yourself in the shoes of a consumer. It shouldn't be hard. You make purchases for yourself, for others, or for your business nearly every day.
Is your business currently producing video content to inform and engage your prospective clients? Do you have a YouTube channel that you’re consistently uploading new videos to? Do you have videos embedded, or linked to, in your blog posts, website pages, landing pages, thank you pages, and emails? If you answered, “no” to any of these questions, then you might just be missing out on raking in tons of money for your business.
As content marketers, we have three main goals that fuel all of our efforts: drive new and returning traffic to our website, convert that traffic into leads, and nurture those leads into becoming customers who are excited about our brands’ products and services.