Inbound Marketing Blog

Katie Pritchard

Katie helps people and their companies identify key areas of opportunity and create and execute strategies that realize their vision. As a Delivery Lead at IMPACT, Katie oversees all activities for her clients, as well as the personal and professional growth of her team members. For Katie, helping clients realize their vision and goals is the most important and rewarding part of the job. She is Inbound and HubSpot certified and continues to stay up to date with marketing trends through articles from places like MOZ, HubSpot, and Copyblogger. Outside of the office, Katie enjoys spending time with her crazy (but lovable) family, baking recipes she finds on Pinterest, and traveling the world.


HubSpot Service Hub is Here! But Why Should You Care?

By: Katie Pritchard May 17th, 2018

Blog Feature

This past week, HubSpot released a ton of new updates and announcements regarding its software. Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great! As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.

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Infographics Chatbots & Live Chat

Chatbots Gone Wild! A Brief History of Chatbot Marketing (& Where It's Going) [Infographic]

By: Katie Pritchard April 28th, 2018

Blog Feature

From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.

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This is How Often You Really Should Track Each of Your Marketing Metrics in 2018.

By: Katie Pritchard February 22nd, 2018

Blog Feature

With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.

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Search Engine Optimization Marketing Statistics

15 SEO Statistics for 2018 and What You Can Learn From Them

By: Katie Pritchard November 29th, 2017

Blog Feature

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

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Marketing Events INBOUND Event

9 Non-Awkward Ways to Break the Ice at INBOUND 2017 (or Any Conference!)

By: Katie Pritchard September 11th, 2017

Blog Feature

Being that I've made the trip three times, I’ve had enough experience at the INBOUND that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a free Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?

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Email Marketing Marketing Technology

How You Can Take Advantage of HubSpot's New Sigstr Integration

By: Katie Pritchard August 29th, 2017

Blog Feature

With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.

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Marketing Events

3 Marketing & Business Events You Need to Attend In Connecticut This Year

By: Katie Pritchard June 1st, 2017

Blog Feature

In every state (even one as small as Connecticut), there’s bound to be a list of marketing and business events worth your time. These opportunities to connect in-person with like-minded professionals are invaluable. You may meet a new business partner, future employee, mentor, or even friend who could help you take your career and organization to the next level. That’s why no matter when your busy season, you need to make time to meet new professionals in your area and expand your marketing and sales knowledge through events.

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Search Engine Optimization

Google Featured Snippets: How to Rank 0 In The World's Biggest Search Engine

By: Katie Pritchard March 22nd, 2017

Blog Feature

Google’s featured snippets have been around for some time now - since 2014 to be exact. Featured snippets, sometimes referred to as “ranking #0,” are the short pieces of content that Google pulls from web pages and puts into a box above the ranked web pages (but below the ads) in order to help answer the searcher’s query faster and more effectively. Listen. I know you’ve been trying to rank #1 and this may seem like a whole new mountain to climb, but ranking in Google's featured snippet box is not as tricky as you may think.

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