Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.
This past week, HubSpot released a ton of new updates and announcements regarding its software. Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great! As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.
From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.
With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.
SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.
Being that I've made the trip three times, I’ve had enough experience at the INBOUND that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a free Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?
With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.
In every state (even one as small as Connecticut), there’s bound to be a list of marketing and business events worth your time. These opportunities to connect in-person with like-minded professionals are invaluable. You may meet a new business partner, future employee, mentor, or even friend who could help you take your career and organization to the next level. That’s why no matter when your busy season, you need to make time to meet new professionals in your area and expand your marketing and sales knowledge through events.