We all know that video is essential to your digital marketing strategy in 2018, but it can be difficult to determine exactly what to focus on and how to do it. Even for those who have incorporated video into their strategy for years, habits, tools, and trends are changing rapidly. However, one of the most effective ways to inform your shorter-term strategy is to pull from current user habits.
This afternoon, as always, HubSpot unveiled several product updates during the first day of INBOUND, the company's annual conference in Boston. Big and small, exciting and even more exciting, below is what we can expect to see in the next month or so.
Success with video marketing in 2018 hit a new high - with more and more companies (including small to midsize) realizing the power of putting their team in front of the camera. Despite all of this, however, a lot of companies still think they ‘don’t have what it takes’ to be successful with video. If you’ve ever thought: “it will take a lot of time,” “my team won’t be good in front of the camera,” or “we have other priorities, like closing new deals, before testing out video,” we’ve compiled a list of video marketing statistics which will prove why video needs to be an essential part of your marketing strategy (while you’re starting to think about 2019).
Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.
This past week, HubSpot released a ton of new updates and announcements regarding its software. Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great! As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.
From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.
With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.
SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.