Inbound Marketing Blog

Katie Pritchard

Starting at IMPACT in 2013 as an intern, Katie quickly worked her way from accounts to team lead, member of the leadership team, and eventually management. Her natural organization and focus on process led to an IMPACT Core Award for Dependability in 2015 and has made her a significant player in building many of the foundational elements that made the organization what is it today. As Director of Client Services, Katie leads the team behind IMPACT’s marketing delivery for agency clients. In this role, she’s proud to coach account executives on effective communication and maintaining tight timelines, ensure processes and best practices are both in place and followed, and enable the entire team to do their best work through efficient capacity planning. Outside of the office, Katie enjoys spending time with her crazy - but lovable - family, watching too much HGTV (Is there really such a thing?), and traveling.

  • Connect:

Video Marketing Infographics Marketing Statistics

Surprising Online Video Habits to Impact Your Strategy [INFOGRAPHIC]

By: Katie Pritchard on September 8th, 2018

Blog Feature

We all know that video is essential to your digital marketing strategy in 2018, but it can be difficult to determine exactly what to focus on and how to do it. Even for those who have incorporated video into their strategy for years, habits, tools, and trends are changing rapidly. However, one of the most effective ways to inform your shorter-term strategy is to pull from current user habits.

Read More

HubSpot Marketing Technology INBOUND Event

#INBOUND18: HubSpot's Newest Product Releases & Updates To Keep An Eye Out For

By: Katie Pritchard on September 5th, 2018

Blog Feature

This afternoon, as always, HubSpot unveiled several product updates during the first day of INBOUND, the company's annual conference in Boston. Big and small, exciting and even more exciting, below is what we can expect to see in the next month or so.

Read More

Video Marketing Marketing Statistics

25 New Video Marketing Statistics to Fuel Your Strategy in 2019

By: Katie Pritchard on July 23rd, 2018

Blog Feature

Success with video marketing in 2018 hit a new high - with more and more companies (including small to midsize) realizing the power of putting their team in front of the camera. Despite all of this, however, a lot of companies still think they ‘don’t have what it takes’ to be successful with video. If you’ve ever thought: “it will take a lot of time,” “my team won’t be good in front of the camera,” or “we have other priorities, like closing new deals, before testing out video,” we’ve compiled a list of video marketing statistics which will prove why video needs to be an essential part of your marketing strategy (while you’re starting to think about 2019).

Read More

Website SSL Website Development Data Security

7 Quick Wins For Improving Your Website Security (& Winning Trust)

By: Katie Pritchard on June 8th, 2018

Blog Feature

Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.

Read More

HubSpot

HubSpot Service Hub is Here! But Why Should You Care?

By: Katie Pritchard on May 17th, 2018

Blog Feature

This past week, HubSpot released a ton of new updates and announcements regarding its software. Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great! As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.

Read More

Infographics Chatbots & Live Chat

Chatbots Gone Wild! A Brief History of Chatbot Marketing (& Where It's Going) [Infographic]

By: Katie Pritchard on April 28th, 2018

Blog Feature

From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.

Read More

This is How Often You Really Should Track Each of Your Marketing Metrics in 2018.

By: Katie Pritchard on February 22nd, 2018

Blog Feature

With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.

Read More

Search Engine Optimization Marketing Statistics

15 SEO Statistics for 2018 and What You Can Learn From Them

By: Katie Pritchard on November 29th, 2017

Blog Feature

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

Read More