Inbound Marketing Blog

Katie Pritchard

Starting at IMPACT in 2013 as an intern, Katie quickly worked her way from accounts to team lead, member of the leadership team, and eventually management. Her natural organization and focus on process led to an IMPACT Core Award for Dependability in 2015 and has made her a significant player in building many of the foundational elements that made the organization what is it today. As Director of Client Services, Katie leads the team behind IMPACT’s marketing delivery for agency clients. In this role, she’s proud to coach account executives on effective communication and maintaining tight timelines, ensure processes and best practices are both in place and followed, and enable the entire team to do their best work through efficient capacity planning. Outside of the office, Katie enjoys spending time with her crazy - but lovable - family, watching too much HGTV (Is there really such a thing?), and traveling.

Website SSL Website Development Data Security

7 Quick Wins For Improving Your Website Security (& Winning Trust)

By: Katie Pritchard June 8th, 2018

Blog Feature

Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.

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HubSpot Service Hub is Here! But Why Should You Care?

By: Katie Pritchard May 17th, 2018

Blog Feature

This past week, HubSpot released a ton of new updates and announcements regarding its software. Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great! As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.

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Infographics Chatbots & Live Chat

Chatbots Gone Wild! A Brief History of Chatbot Marketing (& Where It's Going) [Infographic]

By: Katie Pritchard April 28th, 2018

Blog Feature

From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.

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This is How Often You Really Should Track Each of Your Marketing Metrics in 2018.

By: Katie Pritchard February 22nd, 2018

Blog Feature

With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.

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Search Engine Optimization Marketing Statistics

15 SEO Statistics for 2018 and What You Can Learn From Them

By: Katie Pritchard November 29th, 2017

Blog Feature

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

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Marketing Events INBOUND Event

9 Non-Awkward Ways to Break the Ice at INBOUND 2017 (or Any Conference!)

By: Katie Pritchard September 11th, 2017

Blog Feature

Being that I've made the trip three times, I’ve had enough experience at the INBOUND that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a free Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?

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Email Marketing Marketing Technology

How You Can Take Advantage of HubSpot's New Sigstr Integration

By: Katie Pritchard August 29th, 2017

Blog Feature

With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.

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Marketing Events

3 Marketing & Business Events You Need to Attend In Connecticut This Year

By: Katie Pritchard June 1st, 2017

Blog Feature

In every state (even one as small as Connecticut), there’s bound to be a list of marketing and business events worth your time. These opportunities to connect in-person with like-minded professionals are invaluable. You may meet a new business partner, future employee, mentor, or even friend who could help you take your career and organization to the next level. That’s why no matter when your busy season, you need to make time to meet new professionals in your area and expand your marketing and sales knowledge through events.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example