As a marketer, have you ever thought to yourself, “Man, I wish I could be a fly on the wall during [insert competitors name] analytics review?” That insider look at how your competitor’s site and how your target audience engages with their content is truly invaluable. And when I say content, I mean all content -- including paid social, top active website pages, bounce rates, what pages are the top converting, lions, tigers and bears - oh my! Okay, that last part isn’t true but it seemed to fit… moving on…
If you’ve been following the news lately, you know a lot of Papa John’s dirty laundry from the past few years is being aired very publicly. It all started last year. Papa John’s had a longstanding partnership with the NFL, being the “Preferred Pizza” choice of 23 NFL teams, and even a multi-year partnership with the league and the Super Bowl. Unfortunately, last November, John Schnatter, who was CEO of Papa John’s at that time, wasn’t pleased with the way the NFL handled players who knelt during the National Anthem and was extremely vocal about it. The result was a chain reaction of public relations disasters few would have seen coming.
You know what - I’ll admit it, here and now. *Deep breath* I’m one of those people… Yes, one of those advertising-loving nut jobs who refuses to go to Super Bowl parties so that I can sit in silence and actually watch the commercials. Don’t get me wrong, the sports ball and I are acquaintances but it’s just that, like any great marketer, I’ve fallen head over heels for ads. There’s just something about being able to pack so much emotion into one 60-ish second clip that then gets seen by millions. It puts me in awe.
If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception. Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other issues. That’s right - I’m talking about the inherent design and experience flaws with the platform.
Confession: Body language first became an interest of mine through reading teen magazines as I was growing up, and, I’m sure to no one's surprise, it was more focused on romance. Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones. In fact, part of the curriculum for my college communications class, focused on this exact topic.
Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients. Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.
Alright, alright. I know - corny title but it caught your attention, didn’t it? And, now that I’ve got your eyeballs, it’s time to talk about something that’s going to help take your content marketing strategy from good to great: BuzzSumo.