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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Karisa Egan

As an Inbound Marketing Consultant at IMPACT, Karisa enjoys brainstorming and executing on Inbound strategy. When she's not soaking up as much knowledge and skill as she can from her peers, she's using her degree in Journalism to dig deep into her clients' organizations to discover what they really need to be a success. In her free time, Karisa can be found being chased by Zombies on her daily runs or cuddling with her two cats.

Blog Feature

Strategy

How to Create Truly Great Instagram Ads

By: Karisa Egan
September 21st, 2017

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

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Blog Feature

Getting Found

What is Amazon Spark (& How Can Marketers Use it?)

By: Karisa Egan
August 1st, 2017

Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions.

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Blog Feature

Lead Generation

15 Call-to-Action Examples Designed to REALLY Generate Leads

By: Karisa Egan
July 10th, 2017

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.

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Blog Feature

Strategy

4 Simple Habits To Improve Your Marketing Reporting (& Results)

By: Karisa Egan
June 6th, 2017

As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.

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Blog Feature

Lead Generation | Getting Found

9 Google AdWords Mistakes Everyone Makes (& How to Rectify Them)

By: Karisa Egan
April 7th, 2017

No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.  

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Blog Feature

Getting Found

How to Repurpose Your Content on Other Platforms

By: Karisa Egan
February 8th, 2017

Once you’ve been blogging for business a number of years you may find yourself struggling to come up with new or ideas or wishing you could get more out of it. Luckily, there’s a way.   Repurposing your older content onto other platforms is one of the best ways to take advantage of all of your hard work. With repurposing, you can give your older content new life by adding value and new purpose to your past posts.

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Blog Feature

Strategy

11 Things that Make Marketing in 2017 Different From 2007

By: Karisa Egan
January 6th, 2017

With 2017 now upon us, you’ve probably promised yourself that you were going to make a few changes this year to better yourself. You’ve probably promised to change your marketing for the better too. New year, new marketing strategy, right? With every year the marketing industry changes and grows. If you look back 10 years ago to marketing in 2007, what do you remember about it?

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Blog Feature

Lead Generation

17 Ridiculously Cool Offers That Will Inspire Your Next Campaign

By: Karisa Egan
December 9th, 2016

Have you ever seen or read a premium content offer that was so cool that it inspired you to create something similar or even better? Not only are these offers inspiring and memorable, but they are usually great lead generation opportunities for the brands that create them. When visitors see a truly unique, exciting offering, they don’t even think twice about giving their email or phone number and this is crucial to any marketing initiative.

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