Inbound Marketing Blog

Karisa Egan

As an Inbound Marketing Consultant at IMPACT, Karisa enjoys brainstorming and executing on Inbound strategy. When she's not soaking up as much knowledge and skill as she can from her peers, she's using her degree in Journalism to dig deep into her clients' organizations to discover what they really need to be a success. In her free time, Karisa can be found being chased by Zombies on her daily runs or cuddling with her two cats.

Agency Growth Customer Satisfaction

How to Break Up With A Customer (& Still Maintain a Good Relationship)

By: Karisa Egan November 16th, 2017

Blog Feature

“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

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Paid Social Instagram Marketing

How to Create Truly Great Instagram Ads

By: Karisa Egan September 21st, 2017

Blog Feature

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

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Marketing Technology

What is Amazon Spark (& How Can Marketers Use it?)

By: Karisa Egan August 1st, 2017

Blog Feature

Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions.

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Calls to Action Lead Generation Examples

Call-to-Action Examples: 15 Designed to REALLY Generate Leads

By: Karisa Egan July 10th, 2017

Blog Feature

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.

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Marketing Reporting

4 Simple Habits To Improve Your Marketing Reporting (& Results)

By: Karisa Egan June 6th, 2017

Blog Feature

As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.

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Google AdWords

9 Google AdWords Mistakes Everyone Makes (& How to Rectify Them)

By: Karisa Egan April 7th, 2017

Blog Feature

No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.  

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Social Media Marketing

The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest

By: Karisa Egan February 10th, 2017

Blog Feature

Social media is ever-changing. There’s always a new crazy way people can document every aspect of their lives, but what if you’re a business?  With so many social media sites already out there and even more popping up each day, where do you begin? Do you create a Facebook account or do you hop on whatever “the new Pinterest” is today?

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Content Marketing

How to Repurpose Your Content on Other Platforms

By: Karisa Egan February 8th, 2017

Blog Feature

Once you’ve been blogging for business a number of years you may find yourself struggling to come up with new or ideas or wishing you could get more out of it. Luckily, there’s a way.   Repurposing your older content onto other platforms is one of the best ways to take advantage of all of your hard work. With repurposing, you can give your older content new life by adding value and new purpose to your past posts.

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