Inbound Marketing Blog

With Q2 quickly approaching, I’m sure you’ve taken the time to get your marketing team together and brainstormed a million new ideas to try out...right? Whether you have or haven’t yet, there’s a strong chance you’re not making the most out of your marketing brainstorm meetings.

Have you ever stared at your to-do list and felt yourself getting more and more stressed out? Or worried you’re never going the reach the end? There have tons of times I’ve become frantic thinking about how many things I need to get done, with only 24 hours in the day. It’s taken me many stress-filled days to realize organization was the answer to conquering my growing to-do list.

“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions.

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.

As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.

No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.