Inbound Marketing Blog

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.

As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.

No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.  

Once you’ve been blogging for business a number of years you may find yourself struggling to come up with new or ideas or wishing you could get more out of it. Luckily, there’s a way.   Repurposing your older content onto other platforms is one of the best ways to take advantage of all of your hard work. With repurposing, you can give your older content new life by adding value and new purpose to your past posts.

With 2017 now upon us, you’ve probably promised yourself that you were going to make a few changes this year to better yourself. You’ve probably promised to change your marketing for the better too. New year, new marketing strategy, right? With every year the marketing industry changes and grows. If you look back 10 years ago to marketing in 2007, what do you remember about it?

Have you ever seen or read a premium content offer that was so cool that it inspired you to create something similar or even better? Not only are these offers inspiring and memorable, but they are usually great lead generation opportunities for the brands that create them. When visitors see a truly unique, exciting offering, they don’t even think twice about giving their email or phone number and this is crucial to any marketing initiative.

Earlier this year Google announced a ton of new changes and updates coming to Google AdWords. You may have heard of these changes, but haven't really given them your full attention. Maybe you were too busy or waiting until they all finally rolled out, but now that the end of the year is approaching, it’s time to take full advantage of them.

Nobody likes being spammed by a company through any method of communication, but that goes double for social media. As with your blog, or email marketing, it’s important to make sure you’re not sharing too much content across any of your social media platforms.