Inbound Marketing Blog

Karisa Egan

As an Inbound Marketing Consultant at IMPACT, Karisa enjoys brainstorming and executing on Inbound strategy. When she's not soaking up as much knowledge and skill as she can from her peers, she's using her degree in Journalism to dig deep into her clients' organizations to discover what they really need to be a success. In her free time, Karisa can be found being chased by Zombies on her daily runs or cuddling with her two cats.

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Video Marketing

YouTube’s Hour-Long Shutdown Proves Brand Loyalty

By: Karisa Egan on October 19th, 2018

Blog Feature

In the early hours of Wednesday, October 17, millions of video lovers in the United States and Europe reported seeing 505 error messages when they visited YouTube -- everyone’s favorite video streaming site. Of course, you know what happens next. As with any social platform outage, everyone remained calm and orderly. The internet took a collective deep breath and waited patiently to hear on a resolution from the video giant. Just kidding. Everyone panicked. 

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local marketing Search Engine Optimization Infographics

The Ultimate Local SEO Guide for Topping Google [Infographic]

By: Karisa Egan on September 30th, 2018

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Depending on what your business is, you may or may not be familiar with Local SEO, a practice optimizing your website to rank better for a local audience. According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.” Which is why If your company does business in a specific location, by having a physical store or just targeting visitors in that location, then Local SEO should be a part of your overall marketing strategy. Here are some ways you can start to optimize for local SEO:

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Blogging Landing Pages

15 Brands Using Subscribe Pages to Attract Blog Subscribers

By: Karisa Egan on August 31st, 2018

Blog Feature

Keeping an active blog does wonders for marketers and businesses alike. In fact, B2B companies with a blog receive more leads than those that don't. By creating relevant and interesting content on your websites you’re giving visitors an easy-to-find place to start solving some of their pain points,  interact with your brand, and build trust and while showing off your expertise. These things, however, only happen if people are actually reading your content. At the end of the day, the fundamental key to a successful blog is creating (and growing) a subscriber base -- individuals who love your content so much, they’ve said they want to receive it directly in their email inbox and will come back time and time again. The easiest way to get more subscribers is to give them a clear, distinct place to subscribe via a dedicated landing page.

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Influencer Marketing

Why Influencer Marketing is the Next Big Thing [Infographic]

By: Karisa Egan on July 22nd, 2018

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If you haven’t added influencer marketing to your marketing plan, you’re missing out on a HUGE opportunity for your company.

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Google Analytics

5 Red Flags to Look for in Your Google Analytics Data

By: Karisa Egan on June 19th, 2018

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In today’s marketing world data is more valuable than ever. It helps you make more informed strategic decisions and get you the results you need -- but only if you take action on it. Luckily, Google Analytics (GA) provides concrete data on what’s happening on your website every day and help you find and take down red flags before it’s too late. Once you start making Google Analytics a normal part of your routine, you’ll likely notice what’s wrong with your website immediately rather than finding out you were missing key things from the start.

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Social Media Marketing Brand Awareness

6 Social Media Marketing Failures & What You Can Learn from Them

By: Karisa Egan on May 29th, 2018

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I think it’s safe to say that social media has taken over (almost) everyone's life. Think about it; how many times a day do you open Instagram or Facebook casually just to see what your friends are up to? I know I’m on there at least 20 times a day mindlessly scrolling and brands are smart. they’ve caught on to this behavior. That’s why while you’re scrolling through your friends post you’re likely to see a brand’s pop in there every so often. Typically they’re easy to pass over, but then there are some that really catch your attention. that’s the whole goal, right? But, what if they catch your attention for the wrong reason? Like offending your values or making you feel totally alienated from their brand?  

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Video Marketing Infographics

What You Need to Know to Livestream Like a Pro [Infographic]

By: Karisa Egan on April 21st, 2018

Blog Feature

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses: I don’t have the right equipment to make it look professional I’m not interesting or what I’m talking about isn’t interesting I’ve never live streamed before so it would be a disaster But it’s live, I’m not prepared! I hate hearing those responses! Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

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Marketing Strategy

8 Things You're Doing Wrong In Your Marketing Brainstorm Meetings

By: Karisa Egan on March 16th, 2018

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With Q2 quickly approaching, I’m sure you’ve taken the time to get your marketing team together and brainstormed a million new ideas to try out...right? Whether you have or haven’t yet, there’s a strong chance you’re not making the most out of your marketing brainstorm meetings.

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