Inbound Marketing Blog

Kaitlyn Petro

As an Inbound Marketing Strategist at IMPACT Branding & Design, Kaitlyn works closely with her clients to understand their challenges, goals, and vision. She works hard to deliver successful client engagements, while providing the project management oversight for her team, ensuring every task is executed to the highest quality, on time and on budget. Her background in psychology aids her in further understanding her clients' target market and personas to obtain the most successful and qualified results. In her spare time, Kaitlyn can be found obnoxiously rooting for the Red Sox and NY Giants or playing with her adorable puppy.


7 Tips for Managing a Remote Team [Infographic]

By: Kaitlyn Petro June 17th, 2018

Blog Feature

Throughout my almost 5 years here at IMPACT, I’ve seen a lot of (positive) change. A team of 15 is now over 60. A small office has become a big one. We’ve gone from having everyone work from our Wallingford location to now having more people working from their homes across the country. And, I’ve made my way from an intern to an account supervisor,  managing a team of awesome account executives & coordinators -- 2 of which are remote. (Shoutout to Iris, Dakota, & Amanda!)

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Instagram Marketing

How to Spike Engagement with Instagram's Newest Features [Reposts & More!]

By: Kaitlyn Petro May 25th, 2018

Blog Feature

If you’re reading this post, chances are you have an Instagram account. Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right? Wouldn't it be awesome is consumers did the same with your brand on Instagram?

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Infographics Customer Satisfaction

The Psychology Behind Brand Loyalty [Infographic]

By: Kaitlyn Petro April 22nd, 2018

Blog Feature

How great would it be if every single one of your first-time customers kept coming back for more? Wouldn't it be even better if they loved your company so much that they told all of their friends about you?

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Marketing Analytics Webinars Marketing Strategy

3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Leadership Creative Inspiration

2018 Career Advice: 23 Marketing & Sales Leaders Share the Best They've Ever Gotten

By: Kaitlyn Petro December 29th, 2017

Blog Feature

As we get ready to say goodbye to 2017, I can't help but reflect on everything I've experienced in the past 12 months -- especially from an IMPACT perspective. Attending CXL, winning the HubSpot Partner of the Year Award, meeting my new team members (who quickly became best friends), being able to continue to work with clients I've known for years, as well as beginning to work with new ones...the list goes on. And with this reflection of the past comes the curiosity of what's next to come. What does 2018 have in store for my career?

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Agency Growth Culture

What We Look for in a Marketing Strategist or Consultant (& You Should Too)

By: Kaitlyn Petro August 28th, 2017

Blog Feature

This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee and snacks. IMPACT is great because of its people. In fact, our product is our people.

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Examples Website Copy

8 Creatively Effective Unsubscribe Pages You Should Take Notes From

By: Kaitlyn Petro June 6th, 2017

Blog Feature

So what's your unsubscribe page look like? You probably have no idea, am I right? The unsubscribe page is undeniably one of the most ignored pages on your website, but it's actually one of the most important. While a user finding themselves on this page may seem like a lost cause, there is a chance you can change their mind with witty humor, great branding, and by giving them options to customize their email preferences.

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Search Engine Optimization

Marketing School: The Marketer’s 7-Point Checklist to Advanced SEO

By: Kaitlyn Petro April 28th, 2017

Blog Feature

Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engines. In today's competitive online marketing space, you need to keep your website up-to-date with what users are looking for and in a way that makes it easy for them to find the answer to their question quickly and efficiently. Otherwise, you risk falling behind in both the search rankings and the business world. So, how do you get ahead?

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