Inbound Marketing Blog

Kaitlyn Petro

As an Inbound Marketing Strategist at IMPACT Branding & Design, Kaitlyn works closely with her clients to understand their challenges, goals, and vision. She works hard to deliver successful client engagements, while providing the project management oversight for her team, ensuring every task is executed to the highest quality, on time and on budget. Her background in psychology aids her in further understanding her clients' target market and personas to obtain the most successful and qualified results. In her spare time, Kaitlyn can be found obnoxiously rooting for the Red Sox and NY Giants or playing with her adorable puppy.

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Social Media Social Media Marketing

Snap Originals: A New Advertising Opportunity from Snapchat

By: Kaitlyn Petro on October 12th, 2018

Blog Feature

Remember back in 2012 when everyone -- including brands -- started to jump on the Snapchat bandwagon? (That’s when I did, at least…) Since then, Snapchat has amassed 188 million daily active users, empowering brands to tell their stories in creative and unique ways, leveraging text, filters, animation, and videos. Now, they’ve announced Snap Originals. “Wait, is that like Netflix Originals, Kaitlyn?” Yes. Yes, it is. Snap Originals are video shows, exclusive to Snapchat, that users can watch right in the app. (Navigate to “Discover,” and you’ll see a dedicated “Shows” section where you can find the first round of Originals that are now available to watch.) Each Original also has its own “Show Profile” page where users can sign up for push notifications to let them know when each new episode has been released. While that’s great news for consumers, marketers should take note, because this is a fresh advertising opportunity.

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Search Engine Optimization

Why Your Technical SEO Strategy Should Include These 7 Things

By: Kaitlyn Petro on September 10th, 2018

Blog Feature

Search Engine Optimization. We know we should be doing it, but we don't always know the best ways to ensure our website benefits from it -- especially when so much has changed in the last year alone.

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Search Engine Optimization Infographics

SEO Clues to a Killer Content Marketing Plan [Infographic]

By: Kaitlyn Petro on August 12th, 2018

Blog Feature

Everyone knows that Search Engine Optimization is critical to any digital marketing strategy, but what some people forget is that search rankings don’t improve by simply creating general content and blogging freely. If you want to excel in the SERP, you’ll need to combine SEO with a strategic content marketing plan. Once you execute on that plan, you’ll want to ensure you properly measure and track the results of your efforts in order to understand what’s working and what’s not. So, how do you do that?

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Buyer Personas Content Marketing Infographics

What Type of Learner Are You (And Your Buyers)? This [Flowchart] Will Tell You.

By: Kaitlyn Petro on July 14th, 2018

Blog Feature

Throughout my school career, I must have taken about a dozen quizzes, tests, and assessments providing information on how I personally learn best. In fact, this topic fascinated me so much, I actually completed my college senior thesis on visual-spatial learning. But why is it so important to know how you learn best? Or have some insight into how your colleagues, clients, family, or friends learn? Your understanding of how you learn can impact your efficiency, motivation, attention span, memory, and more. It can also heavily affect the way you speak, read, and write throughout your personal and professional life.

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Webinar Marketing

13 Super-Effective Ways to Promote Your Upcoming Webinar

By: Kaitlyn Petro on July 13th, 2018

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You did it! You planned an awesome webinar on something you’re passionate about. So, how do you get the word out there and get people to show up to see all the great things you have to say? You could try to just wait it out and hope people will find it organically, but chances are, that probably won’t work all that well.

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Leadership

7 Tips for Managing a Remote Team [Infographic]

By: Kaitlyn Petro on June 17th, 2018

Blog Feature

Throughout my almost 5 years here at IMPACT, I’ve seen a lot of (positive) change. A team of 15 is now over 60. A small office has become a big one. We’ve gone from having everyone work from our Wallingford location to now having more people working from their homes across the country. And, I’ve made my way from an intern to an account supervisor,  managing a team of awesome account executives & coordinators -- 2 of which are remote. (Shoutout to Iris, Dakota, & Amanda!)

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Instagram Marketing

How to Spike Engagement with Instagram's Newest Features [Reposts & More!]

By: Kaitlyn Petro on May 25th, 2018

Blog Feature

If you’re reading this post, chances are you have an Instagram account. Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right? Wouldn't it be awesome is consumers did the same with your brand on Instagram?

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Infographics Customer Satisfaction

The Psychology Behind Brand Loyalty [Infographic]

By: Kaitlyn Petro on April 22nd, 2018

Blog Feature

How great would it be if every single one of your first-time customers kept coming back for more? Wouldn't it be even better if they loved your company so much that they told all of their friends about you?

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