As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?
As we get ready to say goodbye to 2017, I can't help but reflect on everything I've experienced in the past 12 months -- especially from an IMPACT perspective. Attending CXL, winning the HubSpot Partner of the Year Award, meeting my new team members (who quickly became best friends), being able to continue to work with clients I've known for years, as well as beginning to work with new ones...the list goes on. And with this reflection of the past comes the curiosity of what's next to come. What does 2018 have in store for my career?
This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee and snacks. IMPACT is great because of its people. In fact, our product is our people.
So what's your unsubscribe page look like? You probably have no idea, am I right? The unsubscribe page is undeniably one of the most ignored pages on your website, but it's actually one of the most important. While a user finding themselves on this page may seem like a lost cause, there is a chance you can change their mind with witty humor, great branding, and by giving them options to customize their email preferences.
Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engines. In today's competitive online marketing space, you need to keep your website up-to-date with what users are looking for and in a way that makes it easy for them to find the answer to their question quickly and efficiently. Otherwise, you risk falling behind in both the search rankings and the business world. So, how do you get ahead?
So, you're thinking about redesigning your website, but where to start? Like most people, before I began my journey with IMPACT, I knew nothing about websites, how they worked, or what went on behind the scenes. Now, I'm a few years in, at least a couple dozen websites behind me -- and I still don't know everything about them. But I do know that there are a lot of moving parts to think about when planning a website build. The way websites and the Internet work is changing all the time, therefore, we need to keep up.
You did it! You planned an awesome webinar on something you’re passionate about. So, how do you get the word out there and get people to show up to see all the great things you have to say? You could try to just wait it out and hope people will find it organically, but chances are, that probably won’t work all that well.
By now, you’ve probably heard of the HubSpot Impact Awards. If not, they're basically a series of different awards given out quarterly by HubSpot to HubSpot Certified Partners. The six award categories include Inbound Growth Story, Integrations Innovation, Website Design, Growth-Driven Design, Graphic Design, and Sales Enablement, and needless to say, every agency wants to be recognized. In addition to recognition this quarter, Q3 winners are automatically entered as finalists for the annual Impact Awards that are presented at HubSpot's INBOUND Conference (coming up in November). Having taken two of these awards last year, our talented family here at IMPACT has decided to once again enter one of our best websites into the mix!