Inbound Marketing Blog

Kaitlyn Petro

As an Inbound Marketing Strategist at IMPACT Branding & Design, Kaitlyn works closely with her clients to understand their challenges, goals, and vision. She works hard to deliver successful client engagements, while providing the project management oversight for her team, ensuring every task is executed to the highest quality, on time and on budget. Her background in psychology aids her in further understanding her clients' target market and personas to obtain the most successful and qualified results. In her spare time, Kaitlyn can be found obnoxiously rooting for the Red Sox and NY Giants or playing with her adorable puppy.

Marketing Analytics Webinars Strategy

3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Leadership Creative Inspiration

2018 Career Advice: 23 Marketing & Sales Leaders Share the Best They've Ever Gotten

By: Kaitlyn Petro December 29th, 2017

Blog Feature

As we get ready to say goodbye to 2017, I can't help but reflect on everything I've experienced in the past 12 months -- especially from an IMPACT perspective. Attending CXL, winning the HubSpot Partner of the Year Award, meeting my new team members (who quickly became best friends), being able to continue to work with clients I've known for years, as well as beginning to work with new ones...the list goes on. And with this reflection of the past comes the curiosity of what's next to come. What does 2018 have in store for my career?

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Agency Growth Culture

What We Look for in a Marketing Strategist or Consultant (& You Should Too)

By: Kaitlyn Petro August 28th, 2017

Blog Feature

This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee and snacks. IMPACT is great because of its people. In fact, our product is our people.

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Examples Website Copy

8 Creatively Effective Unsubscribe Pages You Should Take Notes From

By: Kaitlyn Petro June 6th, 2017

Blog Feature

So what's your unsubscribe page look like? You probably have no idea, am I right? The unsubscribe page is undeniably one of the most ignored pages on your website, but it's actually one of the most important. While a user finding themselves on this page may seem like a lost cause, there is a chance you can change their mind with witty humor, great branding, and by giving them options to customize their email preferences.

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Search Engine Optimization

Marketing School: The Marketer’s 7-Point Checklist to Advanced SEO

By: Kaitlyn Petro April 28th, 2017

Blog Feature

Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engines. In today's competitive online marketing space, you need to keep your website up-to-date with what users are looking for and in a way that makes it easy for them to find the answer to their question quickly and efficiently. Otherwise, you risk falling behind in both the search rankings and the business world. So, how do you get ahead?

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Website Design Strategy Marketing Statistics

20 Stats & Facts You Can't Ignore in Your Website Redesign Strategy

By: Kaitlyn Petro January 25th, 2017

Blog Feature

So, you're thinking about redesigning your website, but where to start? Like most people, before I began my journey with IMPACT, I knew nothing about websites, how they worked, or what went on behind the scenes. Now, I'm a few years in, at least a couple dozen websites behind me -- and I still don't know everything about them. But I do know that there are a lot of moving parts to think about when planning a website build. The way websites and the Internet work is changing all the time, therefore, we need to keep up.

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Webinar Marketing

12 Super-Effective Ways to Promote Your Upcoming Webinar

By: Kaitlyn Petro October 5th, 2016

Blog Feature

You did it! You planned an awesome webinar on something you’re passionate about. So, how do you get the word out there and get people to show up to see all the great things you have to say? You could try to just wait it out and hope people will find it organically, but chances are, that probably won’t work all that well.

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Engineering Firm Increases Traffic by 155% and Conversions by 1142% with Website Redesign

By: Kaitlyn Petro September 30th, 2016

Blog Feature

By now, you’ve probably heard of the HubSpot Impact Awards. If not, they're basically a series of different awards given out quarterly by HubSpot to HubSpot Certified Partners. The six award categories include Inbound Growth Story, Integrations Innovation, Website Design, Growth-Driven Design, Graphic Design, and Sales Enablement, and needless to say, every agency wants to be recognized. In addition to recognition this quarter, Q3 winners are automatically entered as finalists for the annual Impact Awards that are presented at HubSpot's INBOUND Conference (coming up in November). Having taken two of these awards last year, our talented family here at IMPACT has decided to once again enter one of our best websites into the mix!

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