Jeff Bullas may have put it best when he said “No doubt you’ve heard the phrase ‘content is king,’ however…. I believe that ‘interactive content is king.” Marketing continues to change at a rapid pace because consumers and end-users are continuously evolving the way they engage with content online. It seems fewer people are opting into reading long whitepapers or eBooks and, instead, gravitating towards content that is more actively engaging, quick to consume, and catered personally to them.
I’ll be the first to admit that I don’t really understand the comic book world. I mean, I only just learned a couple years ago that Batman and Spider-Man are in two different universes -- whoops. However, after meeting my comic book-loving boyfriend two years ago, I knew superhero movies would be in my foreseeable future. So, when he asked me one rainy night if I’d like to stream Deadpool, I conceded; “why not, I heard it was funny.” Then, I was hooked the entire two hours. I loved the snarky nature of Wade Wilson and thought Ryan Reynolds was amazing at bringing the character to life. Deadpool is the anti-hero. He isn’t inherently good or bad and certainly does not take himself or his “responsibilities” too seriously. It should come as no surprise that Marvel created one of the most successful anti-marketing campaigns for Deadpool.
We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.
When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?
I’ll never forget the feeling I had when I lost my first client. I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down. I’ll never forget the feeling -- but I’ll also never forget the lesson I learned.
As its name suggests, video marketing involves incorporating video into your overall marketing strategy and campaigns, and it has been growing in trend for the past few years. In fact, Entrepreneur expects 80% of all online content to be video by 2019. That may seem like a staggering prediction to some but I don’t think they’re very far off. But why video? As Video Brewery notes, 80% of people can recall a video ad they viewed within the last 30 days and 64% of people are more likely to buy a product or service online after viewing a video about it. That’s huge! Generally speaking, video marketing could change the landscape of your business growth -- but only if done correctly.
Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.
Imagine spending thousands of dollars on an elite weekend in the Bahamas attending a music festival deemed “the next Coachella." You're expecting luxury cabanas, surrounded by the world’s most famous models, athletes, and musicians only to find yourself stranded on an island with shark-infested waters, sandflies, and none of the musical performers you were promised. This was the reality for consumers attending Fyre Festival this year. Seemingly doomed from the start, Fyre Festival is the latest case study on what not to do when trying to run a successful business.