Inbound Marketing Blog

Justine Timoteo

After graduating from Miami University with a degree in Journalism and English, Justine immersed herself into the marketing world, gaining unique experience as a copywriter, account coordinator, and strategist before joining IMPACT as an Inbound Marketing Consultant. When not in the office, you can find her exploring Cleveland or adding more stamps to her passport -- 13 countries and counting!

Marketing Strategy Creator's Block Podcasts & Shows

"Pros and Cons of Templated Work" [Creator's Block Ep. 80]

By: Justine Timoteo August 7th, 2018

Blog Feature

Recording this week's episode with Marcella was extra special because we were able to record it together, in person! As a remote employee at IMPACT, I only get to come to Connecticut and see my fellow IMPACTers a few times a year. The annual August trip has easily turned into my favorite because it's IMPACT Live week.

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Creator's Block Podcasts & Shows Marketing Books

"Creator's Block Book Club: The Subtle Art of Not Giving a F*ck" (Creator's Block Ep. 79)

By: Justine Timoteo July 31st, 2018

Blog Feature

My love for reading was born from an early age. So much so, that when Santa asked a young four-year-old Justine what she wanted for Christmas, I replied simply, "a book." Knowing this, it should come as no surprise that I now subscribe to Book of the Month and average at least two books in a given month. Unfortunately, I always struggled when it came to reading books related to work.

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Content Marketing Creator's Block Leadership

"It’s OK to Not Know Your Passion" (Creator's Block Ep. 77)

By: Justine Timoteo July 17th, 2018

Blog Feature

The past couple months have been very exciting for me at IMPACT as I transitioned to a new role of Account Supervisor. In addition to being the point person for a select few clients, I now manage a team of six Account Executives.  Without even realizing it, this new role and added responsibility has been something I've been working towards for a while now, all stemming to what I consider my passion in my career: helping people.  Though "helping people" is a super generic passion to claim, it's something that encompasses so many aspects of my life. But determining that passion, honestly, has not come easy... and that's OK. 

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Content Marketing

9 Examples of Seriously Cool Interactive Tools, Calculators, & More

By: Justine Timoteo June 22nd, 2018

Blog Feature

Jeff Bullas may have put it best when he said “No doubt you’ve heard the phrase ‘content is king,’ however…. I believe that ‘interactive content is king.” Marketing continues to change at a rapid pace because consumers and end-users are continuously evolving the way they engage with content online. It seems fewer people are opting into reading long whitepapers or eBooks and, instead, gravitating towards content that is more actively engaging, quick to consume, and catered personally to them.

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Content Marketing

4 Ways Marvel Killed It with Deadpool 2's Content Marketing

By: Justine Timoteo May 24th, 2018

Blog Feature

I’ll be the first to admit that I don’t really understand the comic book world. I mean, I only just learned a couple years ago that Batman and Spider-Man are in two different universes -- whoops. However, after meeting my comic book-loving boyfriend two years ago, I knew superhero movies would be in my foreseeable future. So, when he asked me one rainy night if I’d like to stream Deadpool, I conceded; “why not, I heard it was funny.” Then, I was hooked the entire two hours. I loved the snarky nature of Wade Wilson and thought Ryan Reynolds was amazing at bringing the character to life. Deadpool is the anti-hero. He isn’t inherently good or bad and certainly does not take himself or his “responsibilities” too seriously. It should come as no surprise that Marvel created one of the most successful anti-marketing campaigns for Deadpool.

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Content Marketing Marketing Strategy Content Distribution

Content Distribution: 7 Unique Tactics You May Not Have Thought Of

By: Justine Timoteo April 20th, 2018

Blog Feature

We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.

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Lead Generation Conversion Rate Optimization Examples

11 Great Lead Generating Homepage Examples [+VIDEO]

By: Justine Timoteo April 10th, 2018

Blog Feature

When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

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Marketing Strategy Sales Customer Satisfaction

How to Create a Successful Customer Retention Plan

By: Justine Timoteo October 26th, 2017

Blog Feature

I’ll never forget the feeling I had when I lost my first client. I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down. I’ll never forget the feeling -- but I’ll also never forget the lesson I learned.

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