Inbound Marketing Blog

Jessie-Lee Nichols

Jessie-Lee helps rid the world of bad design one website at a time. As a designer at IMPACT, Jessie-Lee enjoys working with clients to make sense of their data, develop a vision for their brand and execute designs that truly engage users in their journey. She has been working with HubSpot since 2011 and holds nearly all of their certifications.

Marketing Strategy Customer Satisfaction Productivity

5 Signs It's Time For A Process Overhaul

By: Jessie-Lee Nichols April 6th, 2018

Blog Feature

Processes. We love to hate them, but even the best of us will have to admit, they are totally necessary. Truth be told, most of us figure that out the hard way, but we aren’t here to talk about why processes are important. We’re here to talk about identifying when it’s time to overhaul your existing processes. I’ve had the pleasure of “providing myself with an opportunity for growth,” (a.k.a: totally screwing up and falling flat on my face) when it comes to building sustainable website processes that benefit both my internal teammates and my clients.

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Website Design Marketing Strategy User Experience Design

Why Website Accessibility is More Important Than Ever (& How to Do it Right)

By: Jessie-Lee Nichols December 4th, 2017

Blog Feature

Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.

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5 of the Most Profound Speakers & Lessons from #INBOUND17

By: Jessie-Lee Nichols October 5th, 2017

Blog Feature

For five years in a row, I’ve counted down the days to HubSpot’s INBOUND. To me, there is nothing better than being immersed in everything inbound marketing for four days. It gives you such a burst of creative energy, when you get home, you just want to get shit done. This year was no different. Last week, HubSpot delivered one of the most inspiring INBOUNDs I’ve ever attended.

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Website Management Website Design

3 Reasons I Hate WIX.COM for Business Websites

By: Jessie-Lee Nichols February 2nd, 2015

Blog Feature

I have a confession to make. I HATE! boasts that all you need to do is choose a template, input some text and then - bam! - you have a website that will get you found online. I have a personal problem with a product when it sets the expectation that anyone can design and develop a website... for free no less. Wrong. In so many ways.  Designing for the web is tough. Not only must you solve various visual problems and adhere to specific client branding, but you have to rise to the challenge of making hundreds of pages, blogs and downloadable pieces of content cohesive and relevant to the user across a wide range of different devices (desktop computers, tablets, mobile phones, etc.).  Despite my less than mild attitude toward this DIY service, there are some concrete reasons that businesses should not rely on website builders like for their website. 

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