Inbound Marketing Blog

Jenna Ott

As an IMPACT Marketing Strategist, Jenna works to develop and implement Inbound marketing strategies and tactics that tell her clients’ stories and helps them to engage with their target audiences. Her love of compelling stories and engaging with people drives her to find innovative ways to connect people. In her free time, Jenna enjoys volunteering in her community and being outdoors, preferably kayaking or surfing!

  • Connect:

Productivity Career Management

Don’t Forget About Training In Your Marketing Retainer/Budget!

By: Jenna Ott on September 3rd, 2018

Blog Feature

It’s time to face the harsh reality --  as much as we think we know it all and can do it all, chances are we really don’t and can’t.   Investing in training, however, gets us a lot closer. According to surveys of the U.S. workforce conducted by the American Psychological Association, training and development consistently emerges as one of the areas employees are least satisfied with. In fact, a recent Forbes article reported that over a third of employees receive no training to develop new skills. This should be concerning to leaders everywhere.

Read More

Infographics Culture Women in Marketing

Gender Equality in the Workplace Starts with Company Culture [+Infographic]

By: Jenna Ott on July 30th, 2018

Blog Feature

For those of you that have read my past blogs, you probably know that I am passionate about making a difference in the world around me and being a voice for change where change is needed.

Read More

Social Media Marketing Video Marketing Instagram Marketing

Instagram's IGTV: A Marketer's Guide to Getting Started

By: Jenna Ott on June 27th, 2018

Blog Feature

Last week, Instagram rolled out its IGTV app which we here at IMPACT have been keeping an eye on this. If you haven’t heard about it yet, you soon will or, at least, you’re likely to notice its new icon in the corner of your Instagram app. IGTV has been the talk of social media influencers lately. The reason for the buzz is that it offers an opportunity for users (and marketers alike) to put out long-form video similar to YouTube channel content, via Instagram.

Read More

Productivity

How to Make a Meeting Agenda That Actually Gets Things Done [Infographic]

By: Jenna Ott on June 15th, 2018

Blog Feature

Does anyone else out there feel like they are in an endless loop of meetings?   As a marketer serving multiple clients at any given time, I find myself averaging 9-12 meetings a week. To be fair, I actually enjoy most of these meetings because it gives me a weekly opportunity to catch up with my clients, but what I don’t enjoy is a meeting that has no direction and leaves me wishing I could get back that hour of my day.

Read More

Brand Development Twitter Marketing Brand Awareness

Unblocked: What Brands Can Learn from a Court Ruling on Trump's Twitter

By: Jenna Ott on May 28th, 2018

Blog Feature

For brands, follower engagement on social media is a key element to visibility and success. As a marketer, I know this inherently because I spend much of my time monitoring engagement metrics, and while engagement is typically positive, it is practically guaranteed that at some point, a brand will face negative feedback. Determining the right approach to handle negative engagement on social media is a challenge, however, with a recent ruling from a federal judge in Manhattan, precedent has been set for how not to deal with it.

Read More

IMPACT Stories Branding Motivation and Inspiration

Why My Passion is Helping Others Discover Theirs (-- In Your Brand)

By: Jenna Ott on February 27th, 2018

Blog Feature

We’ve all heard the phrase “love what you do and you’ll never work a day in your life,” but I struggled to understand this for much of my career. See, I started out working on TV shows and like most people, I loved what I did... until I didn’t.

Read More

Case Studies IMPACT Stories

Grassroots Inbound: 5 Tactics I Used to Make an Impact Locally

By: Jenna Ott on January 15th, 2018

Blog Feature

I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together. If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart inbound strategy and tactics. It was about this time last year when I made the decision to do something I never imagined doing --  run for my local school board.

Read More