A mission statement can set the course for how a brand will treat its customers and behave in the outside world or it can languish in the "About" section of a company’s website. It can either act as the driving force behind a brand or it can be treated as an afterthought. I’m sure you’ve seen plenty of both types (though you probably only remember the good ones). The most effective mission statements help define a company’s actions and inspire customer loyalty.
Sixty-four percent of consumers worldwide will make a purchasing decision based on a brand’s social or political position, according to the 2018 Edelman Earned Brand study released this week.
If you’ve spent any time scrolling up and down this page, chances are good you’ve seen a giant call-to-action for IMPACT Live 2018. This, our biggest in-person event of the year starts tomorrow, so, as anyone in event marketing might suspect, we’re already well on our way planning for next year. That’s right — as one conference door closes, so to speak...but you won’t have to wait a full year to see what we have planned.
What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.