What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.