Inbound Marketing Blog

Jen Barrell

As the Director of Event Marketing, Jen gets to combine her passion for content marketing with her love of event strategy in order to build an expansive, educated, and delighted audience. Jen has witnessed the benefits of the inbound philosophy first-hand, having led content marketing efforts at a growing technology company. After getting her start in content creation as an editor in the publishing world, she ran a thriving publishing services agency for 10 years. (She enjoys heated grammar discussions almost as much as she loves to write!) A graduate of Illinois Wesleyan University and an avid fan of mid-century modern design and all things science fiction, Jen lives in the Chicago suburbs with her husband, son, and a quirky Jack Russell terrier, who are all in the process of making a 100-year-old farmhouse their own.

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Culture Brand Awareness

How to Write a Mission Statement for Your Business

By: Jen Barrell on October 19th, 2018

Blog Feature

A mission statement can set the course for how a brand will treat its customers and behave in the outside world or it can languish in the "About" section of a company’s website. It can either act as the driving force behind a brand or it can be treated as an afterthought. I’m sure you’ve seen plenty of both types (though you probably only remember the good ones). The most effective mission statements help define a company’s actions and inspire customer loyalty.

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Brand Awareness Branding Brand Development

Should Brands Get Political? Report Finds Majority of Consumers Buy Based on Social/Political Issues

By: Jen Barrell on October 5th, 2018

Blog Feature

Sixty-four percent of consumers worldwide will make a purchasing decision based on a brand’s social or political position, according to the 2018 Edelman Earned Brand study released this week.

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Event Marketing

4 Questions That’ll Make or Break Your Event Marketing Plan

By: Jen Barrell on August 6th, 2018

Blog Feature

If you’ve spent any time scrolling up and down this page, chances are good you’ve seen a giant call-to-action for IMPACT Live 2018. This, our biggest in-person event of the year starts tomorrow, so, as anyone in event marketing might suspect, we’re already well on our way planning for next year. That’s right — as one conference door closes, so to speak...but you won’t have to wait a full year to see what we have planned.

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Agile Marketing Marketing Strategy

Quarterly Marketing Plans vs. Annual Marketing Plans: 4 Crucial Comparisons

By: Jen Barrell on June 12th, 2018

Blog Feature

What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.

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