Inbound Marketing Blog

Iris Hearn

As an Inbound Marketing Consultant for IMPACT, Iris enjoys helping clients connect with their targeted personas while learning all things Inbound. Her background in Psychology and Marketing is what fuels her passion for consumer behavior, and gives her an understanding of how the two work together to achieve success for clients. When she’s not in the office, you’ll probably find her playing an iPhone game, hanging with friends, or spending too much money on makeup.

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Content Marketing Infographics

5 Easy Ways to Infuse Personalization Into Your Content Marketing [Infographic]

By: Iris Hearn on September 16th, 2018

Blog Feature

Hyper-personalization has become a way of life. From Netflix to Amazon and Spotify, brands have been using personalization to keeping customers engaged and loyal and as consumers, it’s really become the expectation. Buyers want to be able to access the information most valuable to them without having to jump through hoops to get it. If your website can deliver on that expectation, you’re cutting a lot of the clutter out of your sales process.

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Marketing Statistics

4 Data-backed Truths You Need to Know from the 2018 State of Inbound

By: Iris Hearn on August 20th, 2018

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With every technological advancement comes a change in consumer behavior and how we buy. So, it’s not surprising tactics that were successful 10-15 years ago are no longer proving the ROI they once were.

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Social Media Marketing Instagram Marketing

What Could Long-form Video Mean for Your Instagram Marketing?

By: Iris Hearn on June 19th, 2018

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In case you haven’t heard the news, Instagram recently announced that it would be testing out long-form video content on the platform starting June 20th (aka tomorrow!) This change would extend the maximum video length from 60-seconds to up to one hour. Clearly, this is a significant change from previous limitations, and will undeniably alter how everyone uses the platform. This will also likely change how users (and your buyers) engage and interact with content in the space. So, what exactly does this mean for you and your marketing strategy? In order to effectively prepare for what’s to come, read on to get all the facts behind this shift.

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Video Marketing

"Sorry, We Screwed Up:" Video & PR Lessons from Facebook, Wells Fargo, & Uber

By: Iris Hearn on May 29th, 2018

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Regardless of the situation, swallowing your pride and apologizing for shortcomings or mistakes is never an easy thing to do, and brands are no exception. Just like real relationships, however, brands owe it to their customers to take accountability for wrongdoing and start rebuilding trust right away. Recently, we’ve seen many brands that have come under fire for scandals use the power of video to apologize to their customers and show how they’re actively working to solve problems in a more personal way.

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Content Marketing Infographics

How to Measure Your Content Marketing Efforts (& Know If It’s Actually Working) [Infographic]

By: Iris Hearn on May 12th, 2018

Blog Feature

Contrary to what you might hear, content is still king in the marketing space. An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought leadership in an industry. Still, it’s not as easy as posting a few blogs and landing pages. You need to be strategic and use data to gain that extra edge.

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Instagram Marketing

How “Insights” is Changing the Game in Instagram Marketing

By: Iris Hearn on February 12th, 2018

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If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business profiles, Instagram marketing can be more effective than ever.

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Inbound Marketing Just for Fun

21 Websites That Will Change Your Life as a Digital Marketer Forever

By: Iris Hearn on December 31st, 2017

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It's new year's eve day! A time for change and reflection, both professionally and personally. If you're a digital marketer, you may be wondering, how can I be even better in 2018? Luckily, the Internet is chock-full of low-cost digital marketing tools and apps that can significantly aid your efforts in the coming year. From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online.

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Social Media Marketing Facebook Ads Facebook Marketing

Is a Facebook Pay-Per-Click (PPC) Campaign Worth It in 2018?

By: Iris Hearn on November 20th, 2017

Blog Feature

Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes.  For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC), more popularly known as Facebook Advertising is currently one of the top platforms businesses look to up their game on social.

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