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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Iris Hearn

As an Inbound Marketing Consultant for IMPACT, Iris enjoys helping clients connect with their targeted personas while learning all things Inbound. Her background in Psychology and Marketing is what fuels her passion for consumer behavior, and gives her an understanding of how the two work together to achieve success for clients. When she’s not in the office, you’ll probably find her playing an iPhone game, hanging with friends, or spending too much money on makeup.

Blog Feature

Strategy

5 Leadership Styles for Your Digital Business [infographic]

By: Iris Hearn
August 15th, 2017

Are you a good leader? That’s a pretty loaded question, I know. With growth a priority, teams need a strong leader who can help them collaborate effectively, resolve issues, and ultimately reach their goals. Those in leadership positions, however, often make the mistake of repeating the same approach that has worked for them in the past rather than tailoring it for each new team they manage. If it ain’t broke, why fix it, right? Wrong.

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Blog Feature

Strategy

Is Google Analytics Free?

By: Iris Hearn
July 11th, 2017

The key to any successful marketing strategy is your metrics. Having the right metrics at your disposal helps you set the right goals, assess progress, and ultimately win more business. In inbound, this usually comes back to your website. Currently, one of the most popular platforms to get website metrics is Google Analytics.

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Strategy

What is a Negative Buyer Persona, and Why Do you Need One?

By: Iris Hearn
June 13th, 2017

Regardless of your industry, service offering, or goals, all great marketing strategies center around one key driver: Knowing your audience! Without knowing who you’re targeting, it’s impossible to effectively craft messaging, capture attention, and push the right leads down the funnel to ultimately gain more business.

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Blog Feature

Strategy

13 Examples of Email Marketing That Prove it Doesn't Have to be Boring

By: Iris Hearn
May 16th, 2017

How many marketing emails are in your inbox right now? While email marketing is still a valuable tool to reach leads, your persona’s inbox is getting more and more cluttered, which means marketers need to step up their game in order to stand out and earn the clicks they set out for.

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Blog Feature

Strategy

8 New Web Analytics You Can't Ignore in HubSpot

By: Iris Hearn
April 21st, 2017

In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.

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Blog Feature

Strategy

How 7 Brands Are Celebrating St. Patrick’s Day With Their Marketing

By: Iris Hearn
March 17th, 2017

For marketers, holidays present a great opportunity to get creative with your strategy and try out a unique and memorable campaign. While St. Patrick’s Day might not be considered a national holiday, we still see some great campaigns each year from brands looking to capitalize on the fun and festive nature of this day and connect with their audiences.

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Blog Feature

Strategy

8 of the Most Annoying Problems with WordPress

By: Iris Hearn
February 15th, 2017

If you’re in the content marketing world, there’s a good chance you’ve worked with WordPress at some point in your career. WordPress is one of the most popular CMSes and publishing platforms for content marketers, independent bloggers, or individuals looking to build a website for their business. It is an incredibly useful tool for people with minimal technical knowledge to build and maintain a basic website and its leadership is worth praise. However, while WordPress has many remarkable qualities, it has several notable downfalls as well.

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Blog Feature

Lead Generation

How to Use LinkedIn Groups for Lead Generation

By: Iris Hearn
February 1st, 2017

Every modern marketer knows the importance of having a social media presence for your brand and or B2B companies, LinkedIn may be the most effective platform for lead generation. Beyond sharing updates on your company page, there are also thousands of LinkedIn groups on a variety of topics where professionals go to gain industry insight and interact. These groups present a great opportunity for businesses to put themselves right in front of potential leads and engage with them directly. Unfortunately, far too many marketers neglect LinkedIn groups in their marketing strategy.

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