Inbound Marketing Blog

Ian Cleary

Ian Cleary is founder of the award winning blog and content marketing agency RazorSocial. He is also cofounder of OutreachPlus an email outreach tool which automates, simplifies and speeds up the process of sending highly personalized emails to a generate leads, traffic, PR and improve customer retention.

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4 Clever Ways to Produce Less Content, But Get Better Results

By: Ian Cleary on June 11th, 2018

Blog Feature

A recent report from BuzzSumo showed that the average number of shares on a piece of content has halved over the last couple of years and median number of links out of 100 million articles researched was 0. If you don’t get shares, it’s unlikely people will see your content on social media channels. If you don't get links, it’s going to be very difficult to rank on Google. And frankly, if you don’t have either -- is anyone ever going to see your content?

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