Believe it or not, there is a such a thing as a bad backlink. Yes, links mean traffic and a boost to your rankings in search results. In fact, Google incorporating links into its algorithm via PageRank is a major part of its success. But that doesn’t mean they’re all good. Some links can actually detrimental to your search engine optimization (SEO) efforts and, like a toxic friendship or overripe banana, need to be thrown or forced out.