Google Search Console, is the proverbial periscope that shows us where dangers lie on the surface of the Google ocean. Formally known as Google Webmaster Tools, Search Console has gone through many iterations in the past few years, but it's always been the premiere tool for a site owner to figure out exactly what's happening within the search engine for their domain.
Picture it: September 2016. The somber glow of the screen share multiplied the anguish brewing in the pit of our stomachs. “This can’t be happening...” We were staring at a Google Analytics “Audience” report that looked like a cliff to nowhere. 94% of the website’s traffic was gone.
ToTheWeb.com's Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking. Her clients were somewhat knowledgeable about SEO and heard some alarming things about the 'subdomain vs. subfolder debate' -- which has become an even more important one in 2018’s technical SEO environment.