Inbound Marketing Blog

Franco Valentino

Franco Valentino, Founder of, is a Cisco CCNA and Programmer with 24 years of experience in IT and Marketing. His Website Ecosystem Model® is used by the world’s top content marketers and agencies to boost their keyword densities & traffic. On weekends he's either flying in small airplanes, or trying to catch fish with his 2 boys.

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Search Engine Optimization Google Analytics

Google Grants Search Console Auto-Verification for Analytics Owners

By: Franco Valentino on October 1st, 2018

Blog Feature

Google Search Console, is the proverbial periscope that shows us where dangers lie on the surface of the Google ocean. Formally known as Google Webmaster Tools, Search Console has gone through many iterations in the past few years, but it's always been the premiere tool for a site owner to figure out exactly what's happening within the search engine for their domain.

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Search Engine Optimization IMPACT Live

Why Ignoring SEO Basics Can Kill Your Traffic By 94% (And What to Do If It Happens)

By: Franco Valentino on June 20th, 2018

Blog Feature

Picture it: September 2016. The somber glow of the screen share multiplied the anguish brewing in the pit of our stomachs.   “This can’t be happening...” We were staring at a Google Analytics “Audience” report that looked like a cliff to nowhere. 94% of the website’s traffic was gone.

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Search Engine Optimization Website Development Contributor

Subdomains or Subfolders: Which Architecture Is Better For SEO in 2018?

By: Franco Valentino on April 17th, 2018

Blog Feature's Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking. Her clients were somewhat knowledgeable about SEO and heard some alarming things about the 'subdomain vs. subfolder debate' -- which has become an even more important one in 2018’s technical SEO environment.

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