As Creative Director at IMPACT, Erica’s main goal is to lead the design team in creating modern, user-friendly web designs that target distinct personas, convert leads and exceed client expectations. She strives to make each project more successful than the last.
Erica graduated with a BFA in Graphic Design from Appalachian State University in 2010 and has been designing websites ever since. In 2012 she was introduced to HubSpot and Wordpress and has designed many websites for both platforms, often sneaking into the CSS to make minor code adjustments to ensure the finished site perfectly matches the original design.
In her free time, Erica enjoys spending time with her husband Sam, playing with her two 13-year-old lab/american bulldog mix sisters, and trying new restaurants around town with the Meetup group she started, Birmingham Female Foodies.