Inbound Marketing Blog

Erica Dube

Before becoming the Head of Marketing at Glass House Real Estate Inc, Erica spent 4 years as an Account Strategist at IMPACT, where she was responsible for overseeing all inbound activities for her clients, as well as the professional and intellectual growth of her team. During her free time, Erica loves staying up-to-date with marketing industry blogs and books (typically paired with a glass of red wine.) When she's not at the beach with a good book, you can find her in the kitchen trying out her many Pinterest recipes or spending time with friends and family.

Strategy

Neuromarketing 101: What is Neuromarketing and How are Companies Using It?

By: Erica Dube September 7th, 2017

Blog Feature

In the past, before content and social media marketing, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve for this challenge? Neuromarketing.

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Social Media Marketing Examples

How to Start a Conversation on Social Media (& Break the Ice!)

By: Erica Dube April 13th, 2017

Blog Feature

As a business just getting started on social media, your first concern will be how you can grow your audience and start generating real traction from the channels you’ve decided to target. The best way to do this is to jump right in and start engaging. But how? Even though it seems easier to speak to someone when you’re behind a screen, it can still be hard to get a conversation rolling.

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Lead Generation

The 10 Real Reasons Your Forms Aren’t Converting (& How to Fix Them)

By: Erica Dube November 29th, 2016

Blog Feature

Simply put, the first step to generating leads from your website is the addition of landing pages with forms. Marketers use forms to capture information from their site visitors in order to send them additional content designed to educate and move them “down the funnel” or simply give sales more background to close the deal. Time after time, however, these same marketers find themselves scratching their heads when they see high traffic to a page but low conversions once they’re there. Econsultancy even tells us that “only about 22% of businesses are satisfied with their conversion rates”. So, what’s the problem with your forms?

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IMPACT Stories Strategy Remote Working

Coast-to-Coast: 3 Lessons Learned After 1 Year as Remote Employee

By: Erica Dube May 11th, 2016

Blog Feature

About 1 year, 3 months, 8 days and 13 hours ago I moved from a small Connecticut town to infamous Los Angeles, California. Moving from Wallingford, CT to LA was not an easy task. The journey cross-country took a ton of preparation, planning, and of course - packing. You truly realize your hoarding capabilities when you have to downsize and fit your entire life into a Honda Accord Coupe. A huge part of the this planning process was getting ready to be the second (soon to be only) remote IMPACT employee ever.

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Lead Generation

ConversionXL Live: Build an Emotional Strategy for Your Landing Pages in 4 Steps

By: Erica Dube April 4th, 2016

Blog Feature

Day one of ConversionXL Live was jam-packed with insightful and knowledgeable speakers. As each speaker stepped off the stage I was taken back with all the actionable advice I had received from the day’s presentations. One speaker I found incredibly helpful was Talia Wolf and her session on creating landing pages for customer needs. The concept is simple -- the root of conversion is human behavior.

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Conversion Rate Optimization Email Marketing Landing Pages

ConversionXL Live: How to Get Landing Page & Email Conversions like GetResponse

By: Erica Dube March 31st, 2016

Blog Feature

Yesterday, we kicked off the ConversionXL Live Conference in Austin,TX with a pre-conference workshop hosted by GetResponse. Ada Wizmur and Michael Leszczynski hosted a four-hour presentation filled with real-life examples, step-by-step optimization advice, and tons of actionable tips for improving conversions on your landing pages and emails.

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Strategy

4 Untapped Resources for Creating New Content Your Business

By: Erica Dube March 25th, 2016

Blog Feature

In 1996, Bill Gates told us “Content is King” and Google continues to remind us of this every day. As a marketer in 2016, you understand by now the importance of creating content -- and lots of it. However, content also is one of the top challenges for most businesses when it comes to their online marketing efforts. The process of creating good content is not always easy and can be very time-consuming, but there are a number of ways to speed up the process and nurture new ideas. Here are four creative ideas for generating better content quickly.

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Lead Generation

Wait..Don’t Go!: 4 Ways to Use Exit-Intent Popups Effectively

By: Erica Dube January 13th, 2016

Blog Feature

You’ve definitely run into your fair share of exit-intent popups recently. In the past few years, websites have used this strategy to increase lead generation and despite the controversial UX effects, most have seen great success.

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