Inbound Marketing Blog

Desiree Baughman

Social Media Marketing

Social Media Optimization Strategies for Establishing a Global Reach

By: Desiree Baughman on February 19th, 2013

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The great thing about the internet is that no matter where anybody is, you have that golden opportunity to reach out to them. Even if your business is based in the United states, you can easily expand your reach across the pond and effectively break into the international market, simply because

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Lead Generation

Inbound Marketing & the New 6-Step Purchase Loop

By: Desiree Baughman on February 18th, 2013

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Anyone who's been in business and marketing for a while has undoubtedly heard of the “purchase funnel”, or as we sometimes call it, the “sales funnel”.  Many of our ebooks go into great depths explaining how leads should be segmented according to the sales cycle, such as our ebook “

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Lead Generation

Progressive Profiling: How Can it Help You?

By: Desiree Baughman on February 16th, 2013

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If you've been in the inbound marketing game for a while, then you know just how valuable having forms are.  After all, is there any other single most important tool out there for businesses and marketers to nab leads for lead nurturing? As you may know, we at IMPACT are HubSpot

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Visual Content

The 5 Tools Anyone Can Use To Create Premium Graphics

By: Desiree Baughman on February 13th, 2013

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We’ve all heard that content is king, but visual content could quite possibly be becoming the overlord of all content. There are a lot of reasons why visual content is booming in popularity. For one, according to the Visual Teaching Alliance, more than half (65%) of individuals are visual learners. Secondly,

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Inbound Marketing

Tips for Developing Your Winning Pricing Strategy

By: Desiree Baughman on February 12th, 2013

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It doesn’t matter how great your product is or how wonderful your lead nurturing methods are.  If the price isn’t right, no one’s going to buy from you. We don’t really talk about pricing schemes all too often, but the fact of the matter is that if you aren’t pricing your

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Content Marketing

Selling Your Boss on a Revamped Content Marketing Strategy

By: Desiree Baughman on February 11th, 2013

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So you've come to realize the critical role a content marketing strategy plays in the success of business in the 21st century? Sounds great, however you're still facing one problem: an unconvinced boss. After all, isn't is just words? "We need results. We need sales. I care about the bottom line, and

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Webinars

How to Effectively Utilize Facebook and Twitter for Webinars

By: Desiree Baughman on February 8th, 2013

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If you've done your research on how to run webinars before, then you know how important it is to have a great outline, to do a dry run, and how to properly craft offers for the end of the presentation. Another key aspect to any webinar strategy is keeping it interactive

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Content Marketing

How to Make Your Content Marketing Unique

By: Desiree Baughman on February 7th, 2013

Blog Feature

The number one goal in all of your content marketing is to create something unique and attract attention.  As we discuss in our eBook “What It Takes To Run A Successful Business Blog”, having duplicated content either on your own site or copied content on the web isn’t going

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