Google, the 800-pound SEO gorilla in the room, is always rolling out new features, structures, and changes to the algorithms that power is search engine. These changes happen pretty often and we aren’t always told about all of them. That makes it hard for a marketer to get up to speed on what’s changing, how it affects them, and how they need to adapt their strategies in order to continue to be successful, but there are some trends that are so large, they transcend any changes at the micro level that Google may make.
Google is always iterating on its core products on the Android platform, and oftentimes, it does so without even notifying users.
Local SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2018, it's not something just local businesses should be concerned about.
Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same.
Prior to last year, I'd never been to INBOUND before. I’d never been to a marketing conference before. Hell, I’d never been to any conference ever. My inexperience didn't mean I wasn't going to crush it, but it also didn't mean I didn't prepare my face off to make sure I did.
Over the last few years, original content has become the cornerstone of successful marketing campaigns, from household names to niche businesses. Heck, we’re creating more than ever! It’s not too much of a stretch to see why - people crave originality and hate being sold to. Once the internet became a thing, the amount of effort required to reuse content dropped significantly and it gave birth to the repost. With Pinterest, Tumblr, Buzzfeed, and more growing almost entirely out of sharing others’ content, it’s getting harder and harder to find original content in the mix.
I’ve been doing a lot of research into SSL lately. First off it stands for Secure Sockets Layer, but it’s more commonly known as the ‘s’ after the ‘http’ in many website URLs. You can see ours if you look at your browser right now. SSL isn’t anything new. Google announced it back in 2014, and since then, many sites have begun using it on their websites, protecting their users’ information. At the time, it wasn’t a huge ranking factor (it affected fewer than 1% of global queries).
What makes a great marketing leader? tl;dr: resourcefulness, ownership, and thinking ahead. My approach comes from the experience I’ve had during a period of accelerated growth while I’ve been at IMPACT for the past two years. The way that I’ve become a guidepost to my team was by learning the hard way, because I truly don’t believe that there is any other way to really learn. Yes, you can watch videos, you can read books from great leaders, and you can learn in person from leaders that you already know, but you’ll never learn something as completely and entirely as when you do it yourself.