Inbound Marketing Blog

David Meerman Scott

David Meerman Scott is a marketing strategist, entrepreneur, and partner in the sonic branding studio Signature Tones. He is the author of ten books, three are international bestsellers, and is best known for The New Rules of Marketing and PR, now in a 6th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

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Visual Branding? Check. Sonic Branding -- What The Heck is That?

By: David Meerman Scott on June 13th, 2018

Blog Feature

In today’s crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know your organization will give you mere seconds of attention before moving on, so all your strongest branding elements need to be in place when the moment is right. While most marketers understand visual branding with images, colors, logos, and even with the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.

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