As of October 24, 2018, Facebook will offer advertisers and publishers the option to use first-party cookies for their Facebook tracking pixels, thereby avoiding the need to rely on third-party cookies. This move by Facebook aligns it more closely with other online platforms as well as many of the major web browsers, which have implemented similar functionality, and reflects a growing trend towards enhanced online privacy and data security. With topics such as the recent Google+ data breach and the Facebook Cambridge Analytica scandal increasingly appearing in the news, consumers are becoming more knowledgeable -- and skeptical -- regarding how their information is being tracked and used when browsing the web, especially regarding cookies.
When you are reviewing your landing pages, it might be easy look at them and know you are following all of the best practices. However, when you look at the numbers, are they converting to their full potential or are they maybe not converting at all? If they aren’t, with a couple tweaks and understanding some key statistics, you might be able to solve this frustrating issue. Whether it is the design elements, the copy, or the more technical aspects, we must craft each piece perfectly to get to that optimum conversion rate (Visitors to Contacts).
As digital marketers, we are always looking for ways to grow our organic traffic by improving our SEO. With all of the major changes we have seen not only in the last two years, but that occur almost monthly now, it has become more competitive than ever. That is why it is more important than ever to run a technical SEO audit and work on implementing changes that can add up to a large amount of success in your results.
It’s no secret that a complete business website redesign can be a daunting project. (If you've ever been through one yourself, there's a good chance you know they don't always go as planned.) At IMPACT, we’ve seen first-hand how unexpected roadblocks can throw off the timeline (or worse, the budget) for a website redesign project. That's why it is so important to have a process in place to combat the common pitfalls. Today, we're going to share IMPACT's website redesign process. Of course, there's more than one way to approach a website redesign. But since we've seen a lot of success with the following process across a wide range of business types and industries, we believe there is value in showcasing it as an example. So, whether you're looking ahead to your first website redesign -- or you've got a few under your belt and are looking for more insight on what it takes to successfully launch a newly-designed site for the next time around -- this article is for you.
Every digital marketer is looking for that quick win to improve their website. Whether it’s moving their site to a CMS like HubSpot or working on a new pillar content strategy, we all want that big break that will make our results explode. One key area we’ve seen a lot of opportunity in recently is technical SEO -- core areas of your website that you don’t see on the front end of your site, but can make a world of a difference if you can begin either implementing or cleaning up.
Despite being a HubSpot partner agency, we often deal with quite a bit of WordPress websites. Whether it is migrating an entire site to or from WordPress, simply moving over the blog and landing pages, or even developing a new site for a company, our team has seen a lot. Like every website platform, there are the pros and cons to working on WordPress in various areas that often get overlooked; Areas that can get a little technical, however, can also be key to the success of your website.
In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions. However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.