It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers. For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and strategies. Although the term may seem like a new topic, it’s actually a marketing and sales strategy that has been around for a few years now. It’s my goal in this blog to break down account-based marketing (ABM), how we can apply it, and its future in inbound marketing.
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.
Unless you're marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your competitors? Simply knowing what they offer is not enough.
Since the beginning of its time, there has been a misconception among marketers that social media advertising only works for B2C brands. There are, however, several reasons why this is false and why B2B companies should be utilizing Facebook Advertising just as much, if not more, often than their B2C counterparts. To start, let's take a look at some of the numbers.
There's the inbound marketing blogs that you read, and then there's the ones that impact your business and change the way you think. These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.
I’m not going to lie, I thought Facebook was losing serious steam a little over a year ago. I was simply not seeing the results. But I was wrong, and I’ll admit that. Facebook is stronger than ever and marketers are really starting to see that. We just have to look at some simple numbers to remind us the astonishing amount of active users this social network still carries.
We all heard the term Mobilegeddon last year. That was the push by Google to optimize its search results to give priority to websites that were completely mobile responsive for the best user experience; a response to the ever-growing amount of people searching and visiting sites on their mobile devices. Just as some of us may have thought the storm had passed and our sites were completely mobile ready, another bomb was dropped by Google back in February - The launch of the Google AMP project, or Google Accelerated Mobile Platforms.