Inbound Marketing Blog

Dan Tighe

Dan is a Project Manager at IMPACT and has been an Inbound Marketer for over 3 years. He works with clients and his team to create high converting websites built to hit goals. In his spare time, Dan enjoys being terrible at golf, rooting for the Bruins and staying well caffeinated.

Content Management Systems Website Development

4 Crucial Things to Consider When Building on WordPress

By: Dan Tighe April 4th, 2018

Blog Feature

Despite being a HubSpot partner agency, we often deal with quite a bit of WordPress websites. Whether it is migrating an entire site to or from WordPress, simply moving over the blog and landing pages, or even developing a new site for a company, our team has seen a lot. Like every website platform, there are the pros and cons to working on WordPress in various areas that often get overlooked; Areas that can get a little technical, however, can also be key to the success of your website.

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Marketing Analytics

4 Site Audits Your Marketing Team Should Be Running Every Quarter

By: Dan Tighe March 9th, 2018

Blog Feature

In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions. However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.

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Strategy Sales

Why Your Sales Team Really Should Invest Time in Content Marketing [Infographic]

By: Dan Tighe February 18th, 2018

Blog Feature

Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.

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Infographics Marketing Statistics Instagram Marketing

22 Stats That Show Why Your Business Should Be On Instagram [Infographic]

By: Dan Tighe October 7th, 2017

Blog Feature

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes,  or give people a glance into their daily lives to their followers.  For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.

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Account-Based Marketing

What is Account-based Marketing Anyway?

By: Dan Tighe July 12th, 2017

Blog Feature

Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and strategies. Although the term may seem like a new topic, it’s actually a marketing and sales strategy that has been around for a few years now.   It’s my goal in this blog to break down account-based marketing (ABM), how we can apply it, and its future in inbound marketing.

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Lead Generation Landing Pages

My Sure-fire Secret Formula to High-Converting Landing Pages

By: Dan Tighe May 10th, 2017

Blog Feature

As a frequent visitor to, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.”  Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.

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Competitive Analysis

How to Do a Competitive Analysis in 5 Easy Steps

By: Dan Tighe April 4th, 2017

Blog Feature

Unless you're marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your competitors? Simply knowing what they offer is not enough.

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Lead Generation B2B Marketing Facebook Ads

Facebook Advertising is Not Just For B2C.

By: Dan Tighe December 20th, 2016

Blog Feature

Since the beginning of its time, there has been a misconception among marketers that social media advertising only works for B2C brands. There are, however, several reasons why this is false and why B2B companies should be utilizing Facebook Advertising just as much, if not more, often than their B2C counterparts. To start, let's take a look at some of the numbers.

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