Every digital marketer is looking for that quick win to improve their website. Whether it’s moving their site to a CMS like HubSpot or working on a new pillar content strategy, we all want that big break that will make our results explode. One key area we’ve seen a lot of opportunity in recently is technical SEO -- core areas of your website that you don’t see on the front end of your site, but can make a world of a difference if you can begin either implementing or cleaning up.
Despite being a HubSpot partner agency, we often deal with quite a bit of WordPress websites. Whether it is migrating an entire site to or from WordPress, simply moving over the blog and landing pages, or even developing a new site for a company, our team has seen a lot. Like every website platform, there are the pros and cons to working on WordPress in various areas that often get overlooked; Areas that can get a little technical, however, can also be key to the success of your website.
In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions. However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.
It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers. For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and strategies. Although the term may seem like a new topic, it’s actually a marketing and sales strategy that has been around for a few years now. It’s my goal in this blog to break down account-based marketing (ABM), how we can apply it, and its future in inbound marketing.
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.
Competitive Analysis Definition: Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It's an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being. Unless you're marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your competitors? Simply knowing what they offer is not enough.