Everyone has had that moment when they excitedly try to show someone a video on YouTube, and then, wait, what’s that? Oh, it’s NOT the video you were looking for, but an advertisement that creates an awkward limbo of “wait this isn’t it, hang on.” Enter our saving graces, the “Skip Ad” button.
Instagram has grown to be a great medium for engaging new followers and expanding your brand’s reach, but ever since the debut of Stories almost two years ago, brands that are just posting images to their feeds and ignoring this game changing feature are missing out on a major opportunity to grab eyes and new audience members. So what are Instagram Stories, anyway?
As marketers, we all send a lot of email. Some get contacts read and engage with it, and some don’t. It comes with the territory. But even when you send the same email to contacts of the same persona and lifecycle stage, you can get different responses. Why is that?
Any inbound marketer knows that a campaign is only as good as the strategy behind it. The same applies to your brand's Facebook page. Posting to your Facebook audience without understanding who's in it and what type of content they want is like showering and doing your hair before hitting the gym– it's a waste of time and energy. The good news is that Facebook has a powerful and insightful - pun intended - analytics tool called Facebook Insights that allows you to easily measure the performance of your business page.
It has always been the job of marketers to build brands, inspire demand, generate leads, and promote loyalty to a company, but nowadays, marketers have to do so much more. They have to be strategic and logistical, making the most out of scarce budgets to achieve company goals and maximize the ROI of their efforts. They also have to navigate new and innovative technology and decide which tools will be most useful for their brand, and with that new tech, they need to be statisticians, analyzing the past in order to plan for the future. So, how do marketers balance the old and the new when budget, capacity, and structural organization restrict them?
Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding.
I never know how to answer the question “How long have you been at IMPACT?” While last month marked my first year at the company out of college, I never know how to mention that I worked at IMPACT much earlier– long before it was the inbound marketing agency and media company that it is today. As the youngest employee of the team, you may be surprised to hear that I was also one of IMPACT’s first ever employees– number 3 to be exact. IMPACT was founded in fall 2009, and during the following summer, I started at the company learning the basics of web development and graphic design. I was also just 16 and still in high school.
As a savvy online marketer, you know the importance of not only optimizing your pages for search engines but also staying on top of the latest search engine optimization (SEO) tactics and algorithms. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.