One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.
Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding. Take email, for example. Email marketing, at its inception, was a way to personally contact a prospect, lead, or customer. Once visitors became more willing to provide their contact information for a more personalized experience, automation came to aid in the demand.
As inbound marketers, we all know the benefits of creating valuable content for our website visitors. Content has been the staple of an inbound strategy for years, but many marketers are missing one thing: the marketing.
Social media is still changing the landscape of digital marketing. With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget. However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers. Many businesses still aren't sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts. Take a look at these 49 statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!
We have entered an age in which customer service and user experience are valued above all else. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, it is now the expectation of most consumers.
Despite millions of years of evolution and the development of abstract thought and critical thinking, humans still rely heavily on emotions when making decisions. That’s right, regardless of all your data analysis and that awesome pros/cons list you made, your decision to buy (and that of your consumers) is largely influenced by one of the more primal brain areas and less about by what makes us so smart. Because of this, as marketers, we need to be masters of connecting emotionally with customers and clients.
Visual content plays a bigger role in your conversion funnel than you might think. Behavioral studies, brain scans, and tracking eye movements have proven to researchers that visual content communicates faster, and more efficiently, and as marketers, we need to take notice. No matter what you use to market your products or services or where you use it, from websites to print, having a good strategy for marketing with imagery is an essential part of any marketer’s toolbox.
Internal links are one of those tasks as a marketer that you perform seemingly without asking or wondering why. It's just something you do, right? We've all heard that it's great for SEO purposes, and that it helps readers navigate your website more effectively, but just how important is internal