Inbound Marketing Blog

Dan Baum

Dan Baum is a Marketing Coordinator at IMPACT. For several years, he's aided in client strategy execution and content creation.

Productivity

5 Ways to Be More Confident When Making Marketing Decisions

By: Dan Baum May 8th, 2018

Blog Feature

It has always been the job of marketers to build brands, inspire demand, generate leads, and promote loyalty to a company, but nowadays, marketers have to do so much more. They have to be strategic and logistical, making the most out of scarce budgets to achieve company goals and maximize the ROI of their efforts. They also have to navigate new and innovative technology and decide which tools will be most useful for their brand, and with that new tech, they need to be statisticians, analyzing the past in order to plan for the future. So, how do marketers balance the old and the new when budget, capacity, and structural organization restrict them?

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Customer Satisfaction Chatbots & Live Chat

New King of Customer Service: Why Messaging Apps & Bots Are Killing Live Chat

By: Dan Baum April 6th, 2018

Blog Feature

Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding.

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Inbound Marketing IMPACT Stories

How I Found My Passion for Inbound Marketing (& Didn’t Become a Doctor)

By: Dan Baum March 15th, 2018

Blog Feature

I never know how to answer the question “How long have you been at IMPACT?” While last month marked my first year at the company out of college, I never know how to mention that I worked at IMPACT much earlier– long before it was the inbound marketing agency and media company that it is today. As the youngest employee of the team, you may be surprised to hear that I was also one of IMPACT’s first ever employees– number 3 to be exact. IMPACT was founded in fall 2009, and during the following summer, I started at the company learning the basics of web development and graphic design. I was also just 16 and still in high school.

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Search Engine Optimization

Negative SEO: 6 Factors That Are Hurting Your Search Ranking

By: Dan Baum February 9th, 2018

Blog Feature

As a savvy online marketer, you know the importance of not only optimizing your pages for search engines but also staying on top of the latest search engine optimization (SEO) tactics and algorithms. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.

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Do's and Don'ts Social Media Marketing

Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

By: Dan Baum December 21st, 2017

Blog Feature

Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. However, along with everything else in inbound, social media is constantly changing.  Just take a look at 2017, for example. In the past year alone, Facebook seduced Snapchat users to Instagram with the addition of stories, the president of the United States took to Twitter to communicate official policy positions in 140 characters (now he has 280, but we’ll get to that), and Apple announced plans to alter the way we interact with our mobile devices. As more and more brands expand their reach with social media, the competition on these channels is increasing and people’s attention spans are decreasing. So, how should marketers adjust their social media marketing in 2018?

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Inbound Marketing Lead Generation

9 Great “Top-of-the-Funnel” Offers Every Marketer Can Learn From

By: Dan Baum November 14th, 2017

Blog Feature

One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.

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Content Marketing Content Distribution

Content Distribution Tools: 3 Channels You Need to Leverage

By: Dan Baum September 6th, 2017

Blog Feature

As inbound marketers, we all know the benefits of creating valuable content for our website visitors. Content has been the staple of an inbound strategy for years, but many marketers are missing one thing: the marketing. 

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Social Media Marketing Marketing Statistics

49 Social Media Statistics to Shape Your Marketing Strategy

By: Dan Baum July 27th, 2017

Blog Feature

Social media is still changing the landscape of digital marketing. With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget. However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers. Many businesses still aren't sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts. Take a look at these 49 statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!

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