Inbound Marketing Blog

Carolyn Edgecomb

Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.

Marketing Reporting Social Media

How to Really Identify Your Brand’s Social ROI [Infographic]

By: Carolyn Edgecomb July 15th, 2018

Blog Feature

As a digital marketer, you’re most likely spending a significant amount of time on your brand’s social media presence and following. This is especially true if you’re responding to questions and comments in real time, posting photos and live videos, or sharing new content to your audience (which you should). But let me ask you -- do you know if you’re actually gaining anything from your social media efforts? Unfortunately, you could be spending a considerable amount of time and money without breaking even if you’re not careful.

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Search Engine Optimization Infographics PPC

Should My Business Invest in SEO or PPC? [Infographic]

By: Carolyn Edgecomb June 10th, 2018

Blog Feature

Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying. Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them.   Enter SEO and PPC. While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?

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Infographics Productivity

Work Smarter, Not Harder: 10 Tips for Starting & Ending Your Day [Infographic]

By: Carolyn Edgecomb May 20th, 2018

Blog Feature

Everyone has a daily routine and it’s never the same for any two people. You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl. Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.

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Infographics Customer Service

Is Your Brand Adjusting to the Shift in Customer Service Expectations? [Infographic]

By: Carolyn Edgecomb May 2nd, 2018

Blog Feature

When it comes to customer service or simply communicating with your customers, are you using multichannel touch points? I hate to break it to you, but it takes more than just a contact us form at the bottom of your website to engage customers these days. No matter what industry you’re in, modern buyers are demanding multiple channels where they can reach you, especially when it comes to customer service.

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Marketing Technology Productivity

Top 16 Alexa Skills for Marketers

By: Carolyn Edgecomb February 1st, 2018

Blog Feature

Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play.

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IMPACT Stories Culture

Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

By: Carolyn Edgecomb December 8th, 2017

Blog Feature

Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening.

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Search Engine Optimization Infographics

16 FAQs to Help You Better Understand SEO [Infographic]

By: Carolyn Edgecomb November 11th, 2017

Blog Feature

Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.

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Content Marketing SaaS Marketing Marketing Statistics

10 Statistics to Help Improve Your SaaS Company’s Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb October 12th, 2017

Blog Feature

Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example