Inbound Marketing Blog

Carolyn Edgecomb

Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.

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Infographics Career

The Power and Importance of Negative Feedback for Employees [Infographic]

By: Carolyn Edgecomb on September 22nd, 2018

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I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

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Infographics Leadership

6 Ways Leaders Can Truly Inspire Their Team (& 4 Ways They Won't!) [Infographic]

By: Carolyn Edgecomb on September 15th, 2018

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How would you describe a good leader? Keep in mind, being a leader doesn’t always mean that person is a manager. Some traits that immediately come to mind might be: trustworthy (and trusting), self-aware, good listener, and centeredness. While all of those seem positive, there are also some negative traits that can come to mind. In fact, there is a stigma that leaders need to be forceful -- but that’s not true. In today’s workplace, in order for leaders and their teams to be successful, there’s no room for negative traits and energy in the workplace.

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Video Marketing

How to Make a Great Intro Video for Your Website

By: Carolyn Edgecomb on September 13th, 2018

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These days, even the best photos and gifs are being trumped by video. In fact, on average, people stay 2 minutes longer on sites with videos than they do on sites without them. Anything can happen in two minutes online -- so why wouldn't you want to capitalize on it?

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Marketing Reporting Social Media

How to Really Identify Your Brand’s Social ROI [Infographic]

By: Carolyn Edgecomb on July 15th, 2018

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As a digital marketer, you’re most likely spending a significant amount of time on your brand’s social media presence and following. This is especially true if you’re responding to questions and comments in real time, posting photos and live videos, or sharing new content to your audience (which you should). But let me ask you -- do you know if you’re actually gaining anything from your social media efforts? Unfortunately, you could be spending a considerable amount of time and money without breaking even if you’re not careful.

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Search Engine Optimization Infographics PPC

Should My Business Invest in SEO or PPC? [Infographic]

By: Carolyn Edgecomb on June 10th, 2018

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Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying. Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them.   Enter SEO and PPC. While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?

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Infographics Productivity

Work Smarter, Not Harder: 10 Tips for Starting & Ending Your Day [Infographic]

By: Carolyn Edgecomb on May 20th, 2018

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Everyone has a daily routine and it’s never the same for any two people. You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl. Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.

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Infographics Customer Service

Is Your Brand Adjusting to the Shift in Customer Service Expectations? [Infographic]

By: Carolyn Edgecomb on May 2nd, 2018

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When it comes to customer service or simply communicating with your customers, are you using multichannel touch points? I hate to break it to you, but it takes more than just a contact us form at the bottom of your website to engage customers these days. No matter what industry you’re in, modern buyers are demanding multiple channels where they can reach you, especially when it comes to customer service.

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Marketing Technology Productivity

Top 16 Alexa Skills for Marketers

By: Carolyn Edgecomb on February 1st, 2018

Blog Feature

Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play.

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