As a digital marketer, you’re most likely spending a significant amount of time on your brand’s social media presence and following. This is especially true if you’re responding to questions and comments in real time, posting photos and live videos, or sharing new content to your audience (which you should). But let me ask you -- do you know if you’re actually gaining anything from your social media efforts? Unfortunately, you could be spending a considerable amount of time and money without breaking even if you’re not careful.
Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying. Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them. Enter SEO and PPC. While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?
Everyone has a daily routine and it’s never the same for any two people. You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl. Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.
When it comes to customer service or simply communicating with your customers, are you using multichannel touch points? I hate to break it to you, but it takes more than just a contact us form at the bottom of your website to engage customers these days. No matter what industry you’re in, modern buyers are demanding multiple channels where they can reach you, especially when it comes to customer service.
Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play.
Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening.
Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.
Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.