The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Before you know it, video will run the world. -- Well, the marketing world. While video has always been a powerful marketing tool, in the last decade it has taken huge strides to significantly transform the way people not only interact with family and friends on social media, but brands as well. With mobile devices, Snapchat, Instagram Stories, and Facebook Live allowing people to instantaneously interact with others and produce content without the need for high-end video equipment, the video marketing barriers are lower than ever and video itself is more popular than ever.
As a digital marketing agency, we’re always looking for and testing new marketing tools to not only grow our marketing results, but to help our clients grow as well. Over the years, we’ve tried more tools than I can count on both hands. Some for capturing net promoter, A/B testing, customer relationship management, social publishing … the list goes on.
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Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers? Not sure what to blog about? Or when's best time to publish? There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie.
It’s no secret that if your business wants to be relevant in today’s market, it needs to have a blog. Featuring a blog on your website is one of the most cost-effective inbound marketing strategies you can invest in. However, you can’t simply throw a bunch of random articles on your website and call it a blog. (In fact, Google’s algorithm works against sites that do this.) You need to create and feature quality, original content that helps your brand stand out from the competition and get found. This article is going to cover what exactly makes quality content, why you should even bother with a blog, and the keys to writing successful blog posts. So without wasting any time, let's jump in!
What would you do for the secret to doubling your blog traffic and leads? While you might be willing to pay an arm and a leg, the secret to more traffic and engagement is easier than you think. You’ve probably seen all of the stats about how blogging for business can improve close rates and increase the number of indexed page, so I won’t bore you with more, but instead, let’s think about this question: how much of your website traffic is coming from articles that are older than 6 months? And is this content you would be happy about people discovering today?
Did you know 65% of content created is either hard to find, poorly conceived, or unappealing to its target audience? But, why? Unfortunately, many companies and people simply create content for the sake of creating content -- to say they’re blogging or that they’re active on social media. As you can tell by looking through any spammy newsfeed, it seems like most content created today tends to be irrelevant and not targeted to a specific audience.
I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.
The times are changing! Not only is the age-old rivalry of sales and marketing shifting to one where the two teams work side by side, but the way consumers shop is changing as well. You may have noticed that consumers are spending more time identifying needs and problems, researching products and services, comparing companies and their alternatives, and reading customer reviews than in the past.
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