Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Carolyn Edgecomb

Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.

Blog Feature

Strategy

8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb
February 18th, 2017

Are you posting the same type of content over and over again? If so, your content marketing strategy and blog will become boring and stale in no time. If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”

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Blog Feature

Getting Found

6 Social Media Trends You Can’t Ignore This Year [Infographic]

By: Carolyn Edgecomb
February 10th, 2017

“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.” - Aaron Lee Like any modern marketing strategy worth your time, social media is always evolving and improving the way brands interact with consumers. Typically used for sharing and expanding your brand’s reach, you may have noticed find that social media, as we know, is dying --but it isn’t dead. It’s changing.

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Blog Feature

Strategy

Do’s & Don’ts of Re-publishing Content on Medium or LinkedIn

By: Carolyn Edgecomb
January 31st, 2017

A lot of work goes into creating quality, educational content that earns your organization a high rank and drives traffic. So, why would you want to re-publish your articles on other platforms such as LinkedIn and Medium? While there are pros and cons to doing almost anything, sometimes, you need to take some risks to meet your objectives.

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Blog Feature

Strategy

6 Tips for Getting Found (& Winning Viewers) on the Facebook Video Tab

By: Carolyn Edgecomb
January 10th, 2017

 Before you know it, video will run the world. -- Well, the marketing world. While video has always been a powerful marketing tool, in the last decade it has taken huge strides to significantly transform the way people not only interact with family and friends on social media, but brands as well. With mobile devices, Snapchat, Instagram Stories, and Facebook Live allowing people to instantaneously interact with others and produce content without the need for high-end video equipment, the video marketing barriers are lower than ever and video itself is more popular than ever.

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Blog Feature

Strategy

Our 8 Favorite Marketing Tools (and What They Can Do For You)

By: Carolyn Edgecomb
December 14th, 2016

As a digital marketing agency, we’re always looking for and testing new marketing tools to not only grow our marketing results, but to help our clients grow as well. Over the years, we’ve tried more tools than I can count on both hands. Some for capturing net promoter, A/B testing, customer relationship management, social publishing … the list goes on.

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Blog Feature

Getting Found

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

By: Carolyn Edgecomb
December 2nd, 2016

Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when's best time to publish?  There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie. 

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Blog Feature

Getting Found

What is Quality Content?

By: Carolyn Edgecomb
November 30th, 2016

It’s no secret that if your business wants to be relevant in today’s market, it needs to have a blog. Featuring a blog on your website is one of the most cost-effective inbound marketing strategies you can invest in. However, you can’t simply throw a bunch of random articles on your website and call it a blog. (In fact, Google’s algorithm works against sites that do this.) You need to create and feature quality, original content that helps your brand stand out from the competition and get found. This article is going to cover what exactly makes quality content, why you should even bother with a blog, and the keys to writing successful blog posts. So without wasting any time, let's jump in!

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Blog Feature

Strategy

How to Improve Under-Performing Content with Historical Blog Optimization

By: Carolyn Edgecomb
November 28th, 2016

What would you do for the secret to doubling your blog traffic and leads? While you might be willing to pay an arm and a leg, the secret to more traffic and engagement is easier than you think. You’ve probably seen all of the stats about how blogging for business can improve close rates and increase the number of indexed page, so I won’t bore you with more, but instead, let’s think about this question: how much of your website traffic is coming from articles that are older than 6 months? And is this content you would be happy about people discovering today?

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