Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Carolyn Edgecomb

Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.

Blog Feature

Strategy

Social Media Marketing: The Importance of a Two-Way Conversation

By: Carolyn Edgecomb
March 27th, 2017

Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don't want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.

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Blog Feature

Strategy

How We Used Quora Marketing to Build Brand Awareness (And You Can Too)

By: Carolyn Edgecomb
March 9th, 2017

This year, our marketing and sales teams have an initiative to perform 40+ marketing experiments! Whether they work or not, we’re looking to identify tactics that can help us increase brand awareness, traffic, and conversion rates, just to name a few. One tactic, we’ve been focusing on this quarter is Quora marketing. Despite Quora being around for a while, this hasn’t been a tactic we prioritized on until now. We’ve noticed that when we google a question, Quora was often the first result coming up. And, we thought that maybe it was the same for other people. From that revelation, we wanted to see if Quora marketing could affect our marketing results.

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Blog Feature

Lead Generation

15 Exceptional Landing Page Examples Designed for Lead Generation

By: Carolyn Edgecomb
February 24th, 2017

So you've got an outstanding offer or service that you really want to get into the hands of your potential buyers. You've even designed a killer call-to-action graphic or button...you're two-thirds of the way there! Now, it's time to persuade people to convert. The final piece of the puzzle, of course, is a powerful landing page designed with lead generation in mind. If they’ve gotten to your landing page, you've successfully already captured their attention, now you have to know how to write remarkable landing page content and convey the value of your offer to actually get them to fill out the form.

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Blog Feature

Strategy

8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb
February 18th, 2017

Are you posting the same type of content over and over again? If so, your content marketing strategy and blog will become boring and stale in no time. If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”

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Blog Feature

Getting Found

6 Social Media Trends You Can’t Ignore This Year [Infographic]

By: Carolyn Edgecomb
February 10th, 2017

“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.” - Aaron Lee Like any modern marketing strategy worth your time, social media is always evolving and improving the way brands interact with consumers. Typically used for sharing and expanding your brand’s reach, you may have noticed find that social media, as we know, is dying --but it isn’t dead. It’s changing.

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Blog Feature

Strategy

Do’s & Don’ts of Re-publishing Content on Medium or LinkedIn

By: Carolyn Edgecomb
January 31st, 2017

A lot of work goes into creating quality, educational content that earns your organization a high rank and drives traffic. So, why would you want to re-publish your articles on other platforms such as LinkedIn and Medium? While there are pros and cons to doing almost anything, sometimes, you need to take some risks to meet your objectives.

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Blog Feature

Strategy

6 Tips for Getting Found (& Winning Viewers) on the Facebook Video Tab

By: Carolyn Edgecomb
January 10th, 2017

 Before you know it, video will run the world. -- Well, the marketing world. While video has always been a powerful marketing tool, in the last decade it has taken huge strides to significantly transform the way people not only interact with family and friends on social media, but brands as well. With mobile devices, Snapchat, Instagram Stories, and Facebook Live allowing people to instantaneously interact with others and produce content without the need for high-end video equipment, the video marketing barriers are lower than ever and video itself is more popular than ever.

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Blog Feature

Strategy

Our 8 Favorite Marketing Tools (and What They Can Do For You)

By: Carolyn Edgecomb
December 14th, 2016

As a digital marketing agency, we’re always looking for and testing new marketing tools to not only grow our marketing results, but to help our clients grow as well. Over the years, we’ve tried more tools than I can count on both hands. Some for capturing net promoter, A/B testing, customer relationship management, social publishing … the list goes on.

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