The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Did you know that 25% of your email list will die off each year? Holy depreciation. What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your email engagement rates (even putting you in danger of being flagged as SPAM.)
Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.
We’re sharing our secrets with our loyal readers. Subscribe and download it now.
Social media is a staple in marketing strategies for businesses both big and small. Although almost all networks are designed to be simple and fool-proof in terms of accessibility, there is more to effective social media marketing than just click, type, and post. Luckily, marketing mastermind, Guy Kawaski has some practical advice that everyone can benefit from when it comes to successful social media marketing.
It's not uncommon for marketers to struggle with defining the right Twitter strategy for their business. While there's no denying that Twitter is more than just a platform for teen angst and Donald Trump memes, coming up with an approach that will generate actual ROI doesn't always happen overnight. However, rather than wait on the sidelines for someone to bite, it's important that you consider what actions you can take to invite conversions.
I've known for about a month or so that'd I'd soon be writing my last blog article for IMPACT. Here goes nothing... "Do you have a few minutes to chat, John?" Those 9 words were met with a suspecting grin, as I can't recall a time that I ever formally asked John to "chat." He knows. He must know. HOW DOES HE ALWAYS KNOW? "I'm moving to Boston, John."
Word on the street is that you've been working pretty hard to build up a list of email subscribers. Congratulations. This is no easy feat. But do you want to know what is easy? Losing them. And with email inboxes beginning to resemble the type of disorder you'd expect to see at the DMV, subscribers are quick to nix the emails that appear more intrusive than valuable.
When I was growing up, my favorite book was If You Give a Mouse a Cookie. If you're not already familiar, it chronicled a circular tale of a needy mouse who is given a cookie, and then wants a glass of milk, and then wants a straw to drink the milk, and then wants a mirror to avoid a milk mustache, etc. The funny thing is, we've found that great headlines often follow a similar sequence. If you give the reader an irresistible headline, they're going to want to read the next sentence, and then they're going to want to read the sentence after that, and the sentence after that, etc. After all, that's the point, right?
Whether you had one as a kid, or your kids have one now, everyone is familiar with the good, old "jack in the box" toy. You know, the one where you'd cautiously wind up the crank and wait in seemingly excruciating anticipation for the jester to pop out? Sure, it's fun at first, but eventually, it's just plain annoying. (I mean, that jingle will literally drive you crazy.) And when it comes to actual popup advertisements, marketers have grown to feel that same irritation. However, we think popups get a bad rap. After all, it's not necessarily the tool that's off putting, but rather the approach of the person using the tool that creates a problem, right? So what if I told you that businesses have found a less intrusive way to use popups? Or if I told you that these said popups are helping them to reengage abandoning visitors?
Wait! Before you go..
We’re sharing our secrets with our loyal readers. Subscribe and download your free guide now!