Inbound Marketing Blog

Carly Stec

Before joining the HubSpot team as a Staff Writer for the Marketing and Agency Blogs, Carly was the Content Marketing Manager at IMPACT from October 2013-January 2015. She has a strong affinity for anything Kate Spade, and always kept a wide variety of English Tea in her desk during her time here.

Value Propositions & Messaging Branding

4 Questions for Defining a Winning Value Proposition

By: Carly Stec October 26th, 2017

Blog Feature

Think about the factors that you chose to include on your resume. Anyone that is serious about landing a new job understands the importance of putting together a resume that accurately reflects his or her professional potential. While you want to include your education, your relevant experience, and your most noteworthy skills and abilities, it is important to find a way to set yourself apart. No matter how thick your card stock is, your resume is not going to get you noticed unless it incorporates some sort of indicator that you are the best fit for the position you're applying for. The same can be said for your business's value proposition.

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Email Marketing Examples Lead Nurturing

10 Examples of Email Re-engagement Campaigns You’ll Want to Steal

By: Carly Stec March 15th, 2017

Blog Feature

Did you know that 25% of your email list will die off each year? Holy depreciation. What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your email engagement rates (even putting you in danger of being flagged as SPAM.)

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Social Media Marketing Case Studies

How to Master These 3 Social Media Platforms Like Warby Parker

By: Carly Stec September 23rd, 2016

Blog Feature

 Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.

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Strategy

10 Practical Social Media Tips From Guy Kawasaki

By: Carly Stec September 16th, 2016

Blog Feature

Social media is a staple in marketing strategies for businesses both big and small. Although almost all networks are designed to be simple and fool-proof in terms of accessibility, there is more to effective social media marketing than just click, type, and post. Luckily, marketing mastermind, Guy Kawaski has some practical advice that everyone can benefit from when it comes to successful social media marketing. 

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Lead Generation Strategy

12 Data-Backed Tips for Getting More Twitter Conversions [Infographic]

By: Carly Stec June 24th, 2016

Blog Feature

It's not uncommon for marketers to struggle with defining the right Twitter strategy for their business. While there's no denying that Twitter is more than just a platform for teen angst and Donald Trump memes, coming up with an approach that will generate actual ROI doesn't always happen overnight.  However, rather than wait on the sidelines for someone to bite, it's important that you consider what actions you can take to invite conversions. 

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IMPACT Stories

I’m Leaving IMPACT (But I’m Taking These 5 Things With Me)

By: Carly Stec March 27th, 2015

Blog Feature

I've known for about a month or so that'd I'd soon be writing my last blog article for IMPACT. Here goes nothing... "Do you have a few minutes to chat, John?" Those 9 words were met with a suspecting grin, as I can't recall a time that I ever formally asked John to "chat."  He knows. He must know. HOW DOES HE ALWAYS KNOW? "I'm moving to Boston, John."

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Strategy

Are You Guilty of Sending Too Much Email?

By: Carly Stec March 26th, 2015

Blog Feature

Word on the street is that you've been working pretty hard to build up a list of email subscribers. Congratulations. This is no easy feat.  But do you want to know what is easy?  Losing them.  And with email inboxes beginning to resemble the type of disorder you'd expect to see at the DMV, subscribers are quick to nix the emails that appear more intrusive than valuable.

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Strategy

5 Irresistible Headline Writing Strategies to Live and Breathe By

By: Carly Stec March 25th, 2015

Blog Feature

When I was growing up, my favorite book was If You Give a Mouse a Cookie.  If you're not already familiar, it chronicled a circular tale of a needy mouse who is given a cookie, and then wants a glass of milk, and then wants a straw to drink the milk, and then wants a mirror to avoid a milk mustache, etc. The funny thing is, we've found that great headlines often follow a similar sequence. If you give the reader an irresistible headline, they're going to want to read the next sentence, and then they're going to want to read the sentence after that, and the sentence after that, etc. After all, that's the point, right?

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