Want to know how I know I'm a marketer? The other day I caught myself referring to the message in a birthday card as "content." (I believe the direct quote was, "Don't lick that envelope yet, I still have to write the content.") Needless to say, content is one of those "all-encompassing" marketing terms. It's eBooks, and blog articles, and infographics, and videos, and tweets, and birthday card messages, and, well, you get the point.
Think about the factors that you chose to include on your resume. Anyone that is serious about landing a new job understands the importance of putting together a resume that accurately reflects his or her professional potential. While you want to include your education, your relevant experience, and your most noteworthy skills and abilities, it is important to find a way to set yourself apart. No matter how thick your card stock is, your resume is not going to get you noticed unless it incorporates some sort of indicator that you are the best fit for the position you're applying for. The same can be said for your business's value proposition.
Did you know that 25% of your email list will die off each year? Holy depreciation. What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your email engagement rates (even putting you in danger of being flagged as SPAM.)
Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.
Social media is a staple in marketing strategies for businesses both big and small. Although almost all networks are designed to be simple and fool-proof in terms of accessibility, there is more to effective social media marketing than just click, type, and post. Luckily, marketing mastermind, Guy Kawaski has some practical advice that everyone can benefit from when it comes to successful social media marketing.
It's not uncommon for marketers to struggle with defining the right Twitter strategy for their business. While there's no denying that Twitter is more than just a platform for teen angst and Donald Trump memes, coming up with an approach that will generate actual ROI doesn't always happen overnight. However, rather than wait on the sidelines for someone to bite, it's important that you consider what actions you can take to invite conversions.
I've known for about a month or so that'd I'd soon be writing my last blog article for IMPACT. Here goes nothing... "Do you have a few minutes to chat, John?" Those 9 words were met with a suspecting grin, as I can't recall a time that I ever formally asked John to "chat." He knows. He must know. HOW DOES HE ALWAYS KNOW? "I'm moving to Boston, John."
Word on the street is that you've been working pretty hard to build up a list of email subscribers. Congratulations. This is no easy feat. But do you want to know what is easy? Losing them. And with email inboxes beginning to resemble the type of disorder you'd expect to see at the DMV, subscribers are quick to nix the emails that appear more intrusive than valuable.