Inbound Marketing Blog

Britt Schwartz

Britt is proud to serve as a Strategist here at IMPACT, in which she, completely unbiased, believes to be the best POD ever. With her experience in consulting companies ranging from funded start-ups and SMBs to enterprise global brands on digital and inbound strategy, Britt believes marketing is more than just numbers and Mad Men style creative - it's both. When not working on helping IMPACT fulfill its vision, you can find her teaching her children the ways of the Force and the history of Middle Earth.

MarketHER Podcasts & Shows Women in Marketing

Season 2 Kick-Off: #EmbraceTheStruggle [MarketHer Episode #37]

By: Britt Schwartz June 27th, 2018

Blog Feature

Guess who's back!?! If you guessed MarketHer, then you're right! After a short hiatus at the close of Season 1, Angela, Brie, and I are back for Season 2 and we should come with a warning! Between end-of-school activities, vacations (one to Colombia!), setting up a farm business, and brand new jobs (still at IMPACT) for the three of us, we needed time to focus on all the amazing things happening around us!

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The Real Value of High-performing Marketers (It’s Not What You Think)

By: Britt Schwartz June 25th, 2018

Blog Feature

High-performing marketers. Every company wants to hire them and every marketer wants that beautiful hyphenated distinction. But, honestly, what is a high-performing marketer/employee and are they really more valuable than others? (Note: I’ll be talking about this even more at IMPACT Live.) The first time I really considered what a high-performing employee meant I thought it was a redundant statement.

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MarketHER Podcasts & Shows Women in Marketing

Video Marketing & Creating Space For Your Passion [MarketHer Ep. 35]

By: Britt Schwartz May 16th, 2018

Blog Feature

Guys!  I love co-hosting MarketHer for a myriad of reasons, some of which Brie shared during in this article, but my favorite episodes are the ones when I barely speak because I'm learning so much from our guest or Ang and Brie.  This is one of those episodes!

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MarketHER Leadership Podcasts & Shows

Home Decor & Finding the Courage to Stand Alone [MarketHer Ep. 29]

By: Britt Schwartz April 4th, 2018

Blog Feature

Have you ever read a book, listened to an interview, or a watched a video that spoke so directly to your life that it was almost scary? It happened to me this weekend and I can't wait to share more about with you!

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Leadership

Confessions of an Accidental Diminisher: Vulnerability Isn't a Nicety

By: Britt Schwartz March 19th, 2018

Blog Feature

Hi, my name is Britt Schwartz and I am an Accidental Diminisher. The good news it that while I tend to display diminisher behavior, I am not a raging tyrant of a boss. 'How is that good news,' you ask? It means my behavior, while unbecoming at times, is fixable. Let's celebrate that for a moment. I want to jump into a monologue of how well-intended I am, that I really mean no harm, that it hurts to hear that I do this -- but, I won't. Because it really doesn't matter. What matters are actions; behaviors.

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MarketHER Podcasts & Shows Women in Marketing

Book Club: Interview with Radical Candor Author, Kim Scott [MarketHer Ep. 25]

By: Britt Schwartz February 28th, 2018

Blog Feature

Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened?  Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week's episode of MarketHer!

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MarketHER Podcasts & Shows Women in Marketing

Have a Seat at the Table & MarketHer Book Club News! [MarketHer Ep. 22]

By: Britt Schwartz February 7th, 2018

Blog Feature

It's been one of those weeks. First, my family and I ended up sick and then poor Angela's family got it.  This week's episode, Brie and I discuss how to have a seat at the table -- and no, we don't mean for dinner. 

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Eyes-free Virtual Assistant: How Google Ranks For Voice Search  

By: Britt Schwartz January 18th, 2018

Blog Feature

Good gravy - does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes?  On one hand, it's one of the things I love most about marketing -- it's constantly evolving. On the other -- slow your roll! Unfortunately, there will be no slowing of the roll anytime soon and from technical SEO to video, to user-generated content, we HAVE to not only execute tactics today but understand what strategies and tactics we're planning for tomorrow.  One area that demands our attention is voice search. 

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example