News alert! According to the Wall Street Journal, BuzzFeed, a dedicated source to tell you what type of Disney character you’d be, is officially shifting most of its podcasting resources over to video. Now, I love a good marketing podcast as much as the next person, but this is a smart move for BuzzFeed.
When I was 22, in my first job out of college as a graphic designer, I had to get approval from an extremely opinionated, domineering woman on everything I designed. One day, I had made our quarterly postcard (hey, it was 2008) that I thought was on brand and pretty darn cute. When I showed it to her for approval, however, she hated it, and held back nothing as she told me so. I felt absolutely defeated, but most of all, I was just plain mad.
When I first started at IMPACT, I was one of the oldest employees at the ripe old age of 29. We were a group of hungry, smart, young professionals on our way to building something great. Then we hired Angela Myrtetus -- who is now our Director of Strategy -- and she was the first employee to have kids. Whoa.
I'll be frank. If someone at IMPACT says, "I don't have time for professional development," it's usually a good indicator they are not a good fit to work here. To be fair, I haven't heard anyone say that in a number of years as it's clear when someone has that mindset, they don't last long. Here or anywhere, I strongly believe that you can't afford not to invest in your professional development. It's 100% unacceptable. However, just because professional development is important, doesn't mean it's easy. That's what we dive into this week on MarketHer.
Every time I whip out my suitcase from the closet, it's always the same reaction. I don't have children, but I consider my 120-pound bloodhound my only son. As soon as he spots my suitcase, he starts panting out of anxiety and crying. Sunday morning, before I left, he put his paw on my arm, as if he was saying, "Mom! Don't go!" (Tear) But, of course, I had to and wanted to go because I was leaving for IMPACT Live! If you normally work from home, and/or you're a natural home-body like me, then you know all too well the struggle of traveling for work.
Happy 4th of July from the ladies of MarketHer! Our theme for Season 2 is all about embracing the struggle and letting go of the idea of perfection, and sometimes the pressure to be perfect is no stronger than on holidays. Across social media, it seems like everyone is at the best party, eating the best food, and just overall, having the best time -- but that's not realistic. In the U.S., today is Independence Day and that's all about celebrating our freedom to live life anyway we want; as "perfectly" or "imperfectly" as it may seem to others.
If you haven’t checked out MarketHer yet, this post is for you. (Or even if you love MarketHer, really!) After 9 months and 36 episodes, we’re wrapping up and reflecting on Season 1 - and we can’t wait to show you what’s next! I’ve talked quite a bit about how MarketHer got started, and a little bit about how starting a podcast has helped me grow into a better leader. Our hope is the show has been helping you just as much as it! (For newbies, check out our first post featuring Episode 1 and more about the show.)
You get 10 points if you recognize the quote in the title of this episode from The Notebook. Yes, Britt is a huge fan of Nicholas Sparks. You'll just have to forgive her cheeky humor. DiSC, Meyer-Briggs, Enneagram, and now DOPE. Here at MarketHer, we love personality tests as they help us not only know ourselves better but more importantly, help us understand the people we work with every day.