Inbound Marketing Blog

Brie Rangel

Brie has been helping businesses reach their goals since the early days of HubSpot and inbound marketing. With experience in nonprofit, SMB, enterprise, and SaaS businesses, she has a wide perspective into sensible solutions for her clients and their individual needs. As an Account Strategist at IMPACT, Brie acts as an advisor to her clients, helping them identify measurable marketing goals and the strategies and tactics needed to achieve them. She’s their day-to-day contact for all things strategy and considers their success, her own. Brie came to IMPACT from Houston, Texas. When she’s not cheering for the Astros, using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

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Video Marketing News

Bye Bye, BuzzFeed Podcasts: Publisher Drops Podcasts to Focus on Video

By: Brie Rangel on September 21st, 2018

Blog Feature

News alert! According to the Wall Street Journal, BuzzFeed, a dedicated source to tell you what type of Disney character you’d be, is officially shifting most of its podcasting resources over to video. Now, I love a good marketing podcast as much as the next person, but this is a smart move for BuzzFeed.

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MarketHER Podcasts & Shows Women in Marketing

What Serena Williams Can Teach Us About Emotion in the Workplace [MarketHer Ep. 44]

By: Brie Rangel on September 12th, 2018

Blog Feature

When I was 22, in my first job out of college as a graphic designer, I had to get approval from an extremely opinionated, domineering woman on everything I designed. One day, I had made our quarterly postcard (hey, it was 2008) that I thought was on brand and pretty darn cute. When I showed it to her for approval, however, she hated it, and held back nothing as she told me so. I felt absolutely defeated, but most of all, I was just plain mad.

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Culture Women in Marketing

No More Parent Trap: What To Do When It Comes to Parental Leave

By: Brie Rangel on September 6th, 2018

Blog Feature

When I first started at IMPACT, I was one of the oldest employees at the ripe old age of 29. We were a group of hungry, smart, young professionals on our way to building something great. Then we hired Angela Myrtetus -- who is now our Director of Strategy -- and she was the first employee to have kids. Whoa.

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Content Marketing MarketHER Podcasts & Shows

The "I Don't Have Time for Professional Development" Myth [MarketHer Ep. 43]

By: Brie Rangel on August 29th, 2018

Blog Feature

I'll be frank. If someone at IMPACT says, "I don't have time for professional development," it's usually a good indicator they are not a good fit to work here.  To be fair, I haven't heard anyone say that in a number of years as it's clear when someone has that mindset, they don't last long. Here or anywhere, I strongly believe that you can't afford not to invest in your professional development. It's 100% unacceptable. However, just because professional development is important, doesn't mean it's easy. That's what we dive into this week on MarketHer.

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MarketHER Podcasts & Shows Women in Marketing

#EmbracingTheStruggle When Traveling for Work

By: Brie Rangel on August 8th, 2018

Blog Feature

Every time I whip out my suitcase from the closet, it's always the same reaction.  I don't have children, but I consider my 120-pound bloodhound my only son. As soon as he spots my suitcase, he starts panting out of anxiety and crying. Sunday morning, before I left, he put his paw on my arm, as if he was saying, "Mom! Don't go!" (Tear) But, of course, I had to and wanted to go because I was leaving for IMPACT Live! If you normally work from home, and/or you're a natural home-body like me, then you know all too well the struggle of traveling for work.

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MarketHER Podcasts & Shows Women in Marketing

The Freedom to Fail  [MarketHer 4th of July]

By: Brie Rangel on July 4th, 2018

Blog Feature

Happy 4th of July from the ladies of MarketHer! Our theme for Season 2 is all about embracing the struggle and letting go of the idea of perfection, and sometimes the pressure to be perfect is no stronger than on holidays.  Across social media, it seems like everyone is at the best party, eating the best food, and just overall, having the best time -- but that's not realistic. In the U.S., today is Independence Day and that's all about celebrating our freedom to live life anyway we want; as "perfectly" or "imperfectly" as it may seem to others. 

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MarketHER Podcasts & Shows Women in Marketing

The Best of MarketHer (So Far)

By: Brie Rangel on June 6th, 2018

Blog Feature

If you haven’t checked out MarketHer yet, this post is for you. (Or even if you love MarketHer, really!) After 9 months and 36 episodes, we’re wrapping up and reflecting on Season 1 - and we can’t wait to show you what’s next! I’ve talked quite a bit about how MarketHer got started, and a little bit about how starting a podcast has helped me grow into a better leader. Our hope is the show has been helping you just as much as it! (For newbies, check out our first post featuring Episode 1 and more about the show.)

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MarketHER Podcasts & Shows Women in Marketing

"If You're a Bird, I'm a Bird" Personality Types w/Brie & Britt [MarketHer Ep. 36]

By: Brie Rangel on May 23rd, 2018

Blog Feature

You get 10 points if you recognize the quote in the title of this episode from The Notebook. Yes, Britt is a huge fan of Nicholas Sparks. You'll just have to forgive her cheeky humor.  DiSC, Meyer-Briggs, Enneagram, and now DOPE. Here at MarketHer, we love personality tests as they help us not only know ourselves better but more importantly, help us understand the people we work with every day. 

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