Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Brie Rangel

Brie has been helping businesses reach their goals since the early days of HubSpot and inbound marketing. With experience in nonprofit, SMB, enterprise, and SaaS businesses, she has a wide perspective into sensible solutions for her clients and their individual needs. As an Account Strategist at IMPACT, Brie acts as an advisor to her clients, helping them identify measurable marketing goals and the strategies and tactics needed to achieve them. She’s their day-to-day contact for all things strategy and considers their success, her own. Brie came to IMPACT from Houston, Texas. When she’s not cheering for the Astros, using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

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Strategy

"You're a Woman in a New Leadership Role...Now What?" (MarketHer Ep. 6)

By: Brie Rangel
October 4th, 2017

Are you a woman in a new leadership role experiencing challenges? Well, step right up, because we have a few stories for you!

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Strategy

15 Marketing Podcasts Getting Me Through My Daily Workout

By: Brie Rangel
September 27th, 2017

So, I have to admit, it took me until 2016 to get into marketing podcasts. Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus! Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.

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marketHER

Introducing MarketHer: A new IMPACT Show for Women in Creative Careers

By: Brie Rangel
September 13th, 2017

Join us as we explore the challenges women in creative careers, their teams, and the spouses that support them face in a new show by IMPACT, MarketHer. We are releasing 3 (yes, 3!) episodes at once so you can get to know us, the show and what it’s all about. Let's get to it!

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Strategy

You Can't Be An Agile Marketer Without This One Tool.

By: Brie Rangel
September 4th, 2017

When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link - Databox.

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Strategy

5 Ways Marketing Leaders Can Use LinkedIn’s New Mentor Matching

By: Brie Rangel
August 10th, 2017

LinkedIn is in the midst of rolling out a Tinder-like feature specific to mentor-mentee matching -- but don’t get the wrong idea. This has inbound written all over it, and there’s a lot that marketing and sales leaders like you can do to take advantage of this new feature. Curious to find out how? Read on to find out how the mentoring feature works and how you can use it to your advantage.

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Strategy

Software Company Doubled Leads, Tripled MQLs and SQLs in 1 Year with HubSpot

By: Brie Rangel
July 28th, 2017

Aptify provides membership and associatation management software and services to enterprise-level, membership-based organizations. When they came to IMPACT, their team was making the transition to a more inbound marketing-focused approach.

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Strategy

Managing Remote Employees: 6 Tips for Working Together Even Time Zones Apart

By: Brie Rangel
May 18th, 2017

Managing employees is never easy, but managing employees who aren’t even in the same room can be a whole different ball game. Consider some of  the most common questions people have about managing remote employees: “How do I tell if my remote employees are actually working?” “How can we make sure our remote employees feel part of the culture?” “How do I foster communication with all the challenges of being remote?” “How do I manage in-office and remote employees effectively?” If any of those thoughts have crossed your mind, read on. That’s exactly what we will address.

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Strategy

Value Journey Canvas: How to Turn Strangers into Super-Fans

By: Brie Rangel
May 12th, 2017

Is anyone else out there thinking, “Geez, I really need to up my game?” “Inbound marketing is not a new thing, what I’ve done before is still working well but we need to grow...what’s next?” Our team is constantly asking these questions and thinking how we can keep our clients ahead of the curve. If you’ve had the same thing on your mind, I’ve got a treat for you today.

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