The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Are you a woman in a new leadership role experiencing challenges? Well, step right up, because we have a few stories for you!
So, I have to admit, it took me until 2016 to get into marketing podcasts. Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus! Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.
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Join us as we explore the challenges women in creative careers, their teams, and the spouses that support them face in a new show by IMPACT, MarketHer. We are releasing 3 (yes, 3!) episodes at once so you can get to know us, the show and what it’s all about. Let's get to it!
When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link - Databox.
LinkedIn is in the midst of rolling out a Tinder-like feature specific to mentor-mentee matching -- but don’t get the wrong idea. This has inbound written all over it, and there’s a lot that marketing and sales leaders like you can do to take advantage of this new feature. Curious to find out how? Read on to find out how the mentoring feature works and how you can use it to your advantage.
Aptify provides membership and associatation management software and services to enterprise-level, membership-based organizations. When they came to IMPACT, their team was making the transition to a more inbound marketing-focused approach.
Managing employees is never easy, but managing employees who aren’t even in the same room can be a whole different ball game. Consider some of the most common questions people have about managing remote employees: “How do I tell if my remote employees are actually working?” “How can we make sure our remote employees feel part of the culture?” “How do I foster communication with all the challenges of being remote?” “How do I manage in-office and remote employees effectively?” If any of those thoughts have crossed your mind, read on. That’s exactly what we will address.
Is anyone else out there thinking, “Geez, I really need to up my game?” “Inbound marketing is not a new thing, what I’ve done before is still working well but we need to grow...what’s next?” Our team is constantly asking these questions and thinking how we can keep our clients ahead of the curve. If you’ve had the same thing on your mind, I’ve got a treat for you today.
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