Inbound Marketing Blog

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country.

IMPACT Stories Leadership

I'm Just Really Bad at Email.

By: Bob Ruffolo December 7th, 2017

Blog Feature

I’ve been wanting to write this post for awhile, and with my inbox back up to 100+ important unread messages after spending 2 hours yesterday clearing it out, I figured now is as good of time as ever. Plus, you may have just received an email from me that says “Refer to the post in my signature.”

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Website Design IMPACT Stories IMPACT News

The Story Behind IMPACT’s Website Redesign

By: Bob Ruffolo November 1st, 2017

Blog Feature

If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday. But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining.

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IMPACT News Community Management

IMPACT Elite: Where The Sharpest Minds in Marketing Are Hanging Out

By: Bob Ruffolo October 16th, 2017

Blog Feature

So, something amazing is happening on Facebook right now. No kidding. This past summer, we created a buzzing marketing community called IMPACT Elite on Facebook, and the conversations, connections, and inspiration coming out of it have already surpassed our greatest expectations.

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IMPACT Stories IMPACT News

What it Really Means to Be Named HubSpot’s 2017 Partner of the Year

By: Bob Ruffolo September 25th, 2017

Blog Feature

Before we talk about 2017, let’s go back a few years. When IMPACT arrived at INBOUND 2013, our heads were held high. We expected to have a big night. The year prior we won awards for Rookie of the Year and Best Content, and we had made huge strides internally since. We staffed up. We moved into a bigger office. We doubled our revenue. Because of those milestones, we were sure we were on our way to being named HubSpot Agency Partner of the Year — the partner program’s highest honor and one we coveted since we saw Element Three take it in 2012. But when the moment finally arrived, IMPACT’s name was nowhere to be found. And that lit a fire under us.

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Sales

Sales Enablement: 5 Questions Marketing Should Ask Sales

By: Bob Ruffolo August 8th, 2017

Blog Feature

Alignment between marketing and sales is crucial. Ideally, you want the hand-off between marketing and sales to be as smooth as two NBA players scoring the game-winning basket and that begins with sales enablement.  One of the biggest benefits of inbound marketing is the high-quality leads it produces.

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Lead Generation Blogging

How to Generate Blog Subscribers (Faster Than Ever)

By: Bob Ruffolo April 26th, 2017

Blog Feature

One of the biggest concerns for modern businesses is generating blog subscribers. Having a big email list of blog subscribers has many benefits: You build a deeper relationship with subscribers You can send more traffic to new blog posts Subscribers are more likely to purchase an offer than average website viewers In this article, we outline everything you need to know about generating blog subscribers, from proven technques and actionable tips to a detailed strategy to 10x your email list growth.

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Sales Lead Nurturing

The Ultimate Guide to Lead Nurturing in 2018 (Process & Resources)

By: Bob Ruffolo April 10th, 2017

Blog Feature

Lead nurturing is like trying to date the perfect catch.  He or she isn't going to commit to based just on a first impression alone. They're in demand. They want to weight their options and they'll need more convincing before going with you. So, why do so many businesses go in for the final sale right off the bat?

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Content Marketing

What is Content Marketing (& Why is it So Important)?

By: Bob Ruffolo March 30th, 2017

Blog Feature

Content marketing is about information. In other words, it's the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives. This may be in the form of a change in personal behavior or, as most marketers hope, it could be in the form of a purchase decision.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example