Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country.

Blog Feature

Strategy

The CMOs Guide to Digital Marketing in 2017

By: Bob Ruffolo
February 13th, 2017

As marketers, it's our job to stay on top of trends and ahead of the curve.  Digital marketing changes constantly, as we shared last week, many of the strategies we trusted in the past, may not be as effective (or effective at all) in 2017. Now that we've all had some time to review 2016 and create a vision and plan of action for 2017, I want to share with you the things we are going to be focusing on and what we believe all CMOs and marketing leaders should be prioritizing this year.

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Blog Feature

Strategy

6 “Inbound Marketing” Tactics to Stop Doing

By: Bob Ruffolo
February 6th, 2017

The best marketers are always evolving and adapting to the market. Looking back on the successes of our clients and for our agency in the last year, we have refined our process and eliminated a lot of tactics that no longer work -- or maybe never worked. But while we're changing, we still meet new clients and see businesses online that are still doing the same things over and over, that don't produce great results anymore.

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Strategy

What is a 10x Marketer?

By: Bob Ruffolo
January 31st, 2017

A 10x marketer is someone who generates at least ten times the value of an average marketer. Of course, 10x marketers don't necessarily produce 10x the value or save companies 10x the cost of labor, but the point is that 10x marketers are significantly more effective than their average counterparts. 10x marketers may produce anywhere from 2x to 100x, but regardless of this math, they are extremely valuable. All it takes is one 10x marketer to completely change your organization. That's because 10x marketers tend to impact multiple areas of business outside of marketing. Plus, their passion, dependability, and helpfulness are contagious to those around them. 

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HubSpot | Strategy

How Much Does Marketo Cost (And is it Worth it)?

By: Bob Ruffolo
January 5th, 2017

HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't already using HubSpot, we get asked about a handful of different platforms and Marketo is one of the most common. Now, don't get us, wrong. Marketo has a solid reputation and is effective, but there is a lot more to consider when comparing marketing software than just price and features.

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Blog Feature

Lead Generation

30 Conversion Rate Optimization Experts Worth Following on Twitter

By: Bob Ruffolo
January 2nd, 2017

Conversion Rate Optimization (CRO) is among the most valuable skills a marketer can have, but like any skill, it requires guidance, practice, and fine-tuning. One of the easiest ways to stay up-to-date with all things CRO is to follow experts on Twitter where they provide new resources and insights on the latest trends. To help you get started, we’ve narrowed down the sea of CRO experts to 30 of our favorite.

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Blog Feature

Lead Generation

12 Amazing Conversion Rate Optimization Case Studies

By: Bob Ruffolo
December 27th, 2016

 There’s a lot of hype around Conversion Rate Optimization (CRO) and you’re probably wondering if it's real. Well, you’re in luck. We’re going to share 12 real CRO case studies with fascinating results that may sound too good to be true, but are. The best part of all is that every single one of these case studies involved small changes that any company could test for themselves.

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Lead Generation

The Top 50 Conversion Rate Optimization Tools

By: Bob Ruffolo
December 19th, 2016

Whether you’re looking for a simple A/B testing tool or you need an all-in-one Conversion Rate Optimization (CRO) machine, there are tons of different software to choose from with new products hitting the market regularly. The question many are asking is “Which CRO tool is right for me?” Ultimately, you and your team will have to make that decision, but we can at least narrow down your search.

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Blog Feature

Strategy

What is Content Marketing?

By: Bob Ruffolo
December 13th, 2016

According to Wikipedia, "content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

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