Over the years, you have probably seen many articles circulating about Growth-driven Design (GDD) and the benefits the process has over traditional web design. And If you haven’t, get with it! Read through our guide: What is Growth-driven Design? You won’t regret it. Despite all of this content, one question commonly asked is: Why does Growth-driven Design cost so much?
Throughout my life, I’ve measured my abilities based on my productivity -- and this has been both a blessing and a curse. Using productivity as a reflection of ability has led me to consume large amounts of articles, books, and videos on how to be a top performer. While one might assume achieving top performance has to do with how you acquire a skill (10,000 hrs), approach your work-life relationship (work hard to play hard), or how your days are spent (10+ hrs per day working), it’s actually quite the opposite.
We’ve all heard them before, the tales of a seemingly “simple” website projects that turned into nightmares. These stories don’t just come from one side of the project though. From an agency perspective, I have heard them from both the clients as well as the project managers. The projects start with an amazing proposal, clearly laid out. “Should be a breeze!” they say. “This will be an easy one.” Except that is very rarely the case.
Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development. Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues. The journey to where I am today, however, wasn’t instantaneous or clean cut.