The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
INBOUND 2017 is just two short weeks away. Are you prepared? HubSpot’s annual conference is one of the biggest marketing gatherings of the year. If you are a marketer, you likely plan for this event six months in advance (and of course, secure your Website Throwdown at the IMPACT Booth in Club INBOUND early -- reserve yours here now, if you haven't), but, for those who are joining HubSpot and thousands of other marketers for the first time this month, you might have a ton of questions. Good news! We’ve got you covered.
Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.” Which leads me to SMS marketing (text message marketing) and why it’s a must.
We’re sharing our secrets with our loyal readers. Subscribe and download it now.
Our friends at Digital Marketer have a belief: marketing isn't about just building awareness, it's about creating raving fans. These are people who love everything about your brand and are, above all else, loyal to it. They are the ones who would score a 15 on a scale of 1-10 on happiness and want to spread the word about you. The goal of customer loyalty and happiness for marketers isn't just to stop churn and increase lifetime value, it's to create amazing experiences that produce brand advocates.
When I decide on a topic I want to write about for the IMPACT blog, I focus heavily on what I'm experiencing in that moment; A real-life example I think might be valuable to share for other marketing leaders. Over the past several weeks, I've been really thinking about balancing work and life.
So, you want to implement influencer marketing into your strategy. That's awesome! But, what exactly defines an influencer of your brand? How can they actually help you?
As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers is really a series of experiences that are tested over and over until you find the gold. If you can manage to create that irresistible offer, you'll begin to "pull" people towards your products and/or services instead of trying to "push" them. Your promotional tactics won't annoy people even if they see it in their newsfeeds or in Facebook Messenger. Wait. Facebook Messenger? The App?
It's 2017 and your business has made it another year! Congrats! Keeping your business moving forward year after year is a challenge. Brainstorming new ideas and strategies to drive more revenue and gain new customers is no small feat. If you're reading this, you're likely considering inbound marketing to take your company to the next level. Everything about it sounds great; lower CAC, higher ROI, but there's got to be catch, right? Well, unfortunately, there is.
Now, that's a good question. In today's marketplace, hiring a Public Relations (PR) firm for your B2B company can be costly. Without knowing the logisitics of how public relations work, how these firms operate, how they will interact with your current inbound marketing or promotional activities, and how your buyer personas will respond, you may be going in blind. It's important to educate yourself on the ins and outs of PR before you decide to hire an agency. This article will help.
Wait! Before you go..
We’re sharing our secrets with our loyal readers. Subscribe and download your free guide now!