Wherever there are low conversion rates, you will find them. Wherever visitors are suffering through broken links and ineffective call-to-actions, they will be there. Wherever visitor and customer satisfaction is threatened, you will find… The three (conversion) amigos! (My apologies to the true three amigos - Dusty Bottoms, Ned Nederlander, and Lucky Day of the 1986 classic, “¡Three Amigos!”)
Agencies are entering a problematic era. The client-agency relationship is showing signs of crumbling. In fact, the number of agencies reporting improved client relationships fell from 70% to 53% over the course of one year, according to a Forrester/SoDA study.
Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.