Inbound Marketing Blog

Amanda Martin

As an Associate Strategist, Amanda works closely with clients and acts as a crucial support system to her team in creating next-level campaigns. A passionate marketer with a love for racing and Atlanta Braves baseball, she currently resides in Knoxville, Tennessee. When not marketing up a storm, you can find Amanda at the soccer field with her daughter or learning how to garden.

  • Connect:

Video Marketing Key Performance Indicators

The 11 Video Marketing Metrics You Really Should Be Tracking

By: Amanda Martin on June 5th, 2018

Blog Feature

Video content is probably the single greatest thing since Google. There, I said it. It’s become very clear in recent years that it is important but did we know it would be THIS important? According to YouTube, they have over one BILLION users, and one BILLION hours of videos are watched on the platform every single day. Those are some bonkers numbers ya’ll! How could you NOT be running out to buy everything on Zach’s killer office studio list, right now?

Read More

IMPACT Stories

How Racing Made Me a Better Marketer (& I Didn't Even Know)

By: Amanda Martin on April 19th, 2018

Blog Feature

“I live my life a 1/4 mile at a time” -Dominic Toretto  via GIPHY Some of you may recognize this quote from, The Fast & The Furious. Some of you may not. Quoted by car enthusiasts everywhere, the quote was actually a true statement for my career at one point. Having worked closely with a professional drag racing team for a five years, I did literally hang on every pass down the drag strip. (Which is the aforementioned 1/4 “quarter” mile.)

Read More