But contrary to what Hollywood would have us believe, this isn’t a bad thing -- especially not for marketers.
This August, marketing and sales leaders like yourself are descending on Hartford, CT for IMPACT Live 2017 and, among other things, artificial intelligence (AI) is going to be a hot topic.
One of the leading experts and researchers of artificial intelligence in marketing is Paul Roetzer, and earlier this month, Bob had the chance to sit down with him to discuss the future of AI in marketing and why he’s coming to IMPACT Live to spread the word.
Side note: If you still haven’t signed up, what are you waiting for? Consider this your invitation!Get your ticket here now.
Check out their chat below:
Who is Paul Roetzer? (And Why You Should See Him at IMPACT Live)
As Founder & CEO of PR 20/20, Paul Roetzer has been a leader in the digital marketing world for many years and someone our team has long admired as well.
Aside from heading up PR 20/20, a fellow HubSpot Partner Agency, Paul and his team launched the Marketing Artificial Intelligence Institute last year, with the mission of “Educating modern marketers on the present and future potential of artificial intelligence, and connecting them with AI-powered technologies that can drive marketing performance and transform their careers.”
They want to “show agencies and marketers how to use AI to be more efficient, productive, and drive performance…,” Paul shared. At IMPACT Live, he’ll answer all the essential questions you may have regarding AI including:
What is it?
How does it work?
What can you do as an organization, agency, or marketer to start implementing it
He’ll help you understand how to identify the right use cases and technology for AI at your company and start testing right away.
Want to be in the room when it all happens? If you’re reading this, you’re the kind of passionate, forward-thinking leaders we want to be there. So, don’t wait!
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.