Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.”
Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward.
According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.
So, what better place to make your first impression? Putting together an effective homepage can seem like an overwhelming task. There are so many different elements working together that you can be torn as to where to start.
Luckily, KISSmetrics recently put together a useful infographic breaking down the anatomy of a truly effective homepage. In this infographic, they outline many of the specific qualities that make up an effective homepage, allow users to easily digest your business’ message while also funneling them down to the appropriate pages.
Some of the things you’ll learn include:
The Basics Elements of All Homepages These are the necessary elements that ALL homepages should have. For example, a logo, clear and easy to use navigation, relevant content.
Identifying Your Homepage Objectives This involves figuring out what you want your visitors to accomplish when they reach your homepage. KISSmetrics breaks the objectives into user and business objects.
Creating a Clear Purpose for Your Homepage This is one of the most important steps in creating that strong first impression. You’ll learn how to make sure people are easily and instantly able to tell who you are and what you do through the use of specific imagery, microcopy, and language on your site.
To see the full breakdown of a homepage view the infographic below:
Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.
Connect with Joe Rinaldi
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