I know. Things got real meta, real fast on this one.
So, before your head starts spinning, or you succumb to the digital marketing inception of it all, let’s get down to the nitty-gritty.
In the last decade, infographics have changed the way marketers and brands alike digest, curate, and share content with their audiences.
A staple on communities like Pinterest, StumbleUpon, and Reddit, infographics capitalize on the biggest benefits we’ve always been taught about visuals in marketing. They grab the eye, make complicated data easier to understand, and are extremely shareable, but for non-designers, they can be a bit intimidating.
In this infographic about infographics, the content marketing software company, OneSpot shares valuable statistics about how to create and use infographics and why they are so important to a content marketing strategy.
Pulling facts from Google Trends, CMI, Unbounce, and others, here are a few of its highlights:
90% of data transmitted to our brains is visual
As of April 2015, there were 62 million results for the term “infographic” (there are over 95 million as of this week)
Popular infographic types include: Data visualization, Maps, Lists, Timelines, and Flowcharts.
Infographics are 30x more likely to be read than a text article
Not a designer? Try using one of the tools below to create an infographic on your own!
By entering your email you expressly consent to receive other resources to help you improve your marketing efforts.
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.