And even though it’s going to cost the company somewhere north of $800 million to pull off, this shift is projected to net Amazon an additional $24 billion in revenue.
Other online retails should be sweating. As Amazon and Jeff Bezos continue to take over the world (quite literally), other businesses need to up the ante to stay relevant and desirable to their online shoppers.
The unique incentive of one-day delivery will undoubtedly increase the total number of Prime Memberships sold and the volume of purchases made through Amazon. This will trickle down to other retailers, forcing companies to rethink their incentives and offerings, ad spending, and channel allocation — and how they create loyalty with their customers.
The solution will look different for different organizations. In some cases, this may mean hopping onboard the Amazon train and shifting ad budget to capture a piece of the pie. Alternatively, others may continue to focus on internal growth and rely on other partners or solutions.
For example, earlier this week, online sales platform Shopify announced the impending acquisition of a warehouse automation and fulfillment solutions company that will complement the recently-deployed Shopify Fulfillment Network. If you’re not up to speed on the Shopify news and how it may impact the e-commerce space, we’ve got you covered!
Shopify’s new offering is driven by a machine learning inventory allocation system that determines the closest and most efficient fulfillment centers for merchants. This translates into increased efficiencies and fulfillment capabilities for SMB digital marketers, enabling them to increase sales and customer satisfaction — and grow their business.
Once it’s fully integrated with the Shopify Fulfillment Network, 6 River System’s cloud-based software and collaborative mobile robots will further increase operational efficiencies and increase profit through reduced shipping costs and delivery times.
While this doesn’t put Shopify merchants in the realm of Amazon’s one-day Prime delivery service, it’s certainly an improvement and step in the right direction to better level the playing field.
Shopify’s investment in warehouse automation and fulfillment technology offers SMB digital marketers and sales teams a new tool to compete in the e-commerce space. More importantly, it encourages and enables small business growth, independent of Amazon and other online retail giants.
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